Red Lion Hotels's Business Segments

Red Lion Hotels Corp, also known as RLH Corporation, is a hospitality company based in Denver, Colorado. The company primarily owns, operates, and franchises upscale, midscale, and economy hotels under various brands across the United States. It was originally founded in 1937 by Ben Funk as a coffee shop and expanded into the hotel industry in the 1950s.

As of 2021, Red Lion Hotels Corp operates under multiple brands, including Red Lion Hotels, Hotel RL, Budgetel, GuestHouse, Settle Inn & Suites, and America's Best Value Inn. These brands offer a diverse range of accommodations catering to different market segments, from luxury and upscale travel to value-oriented and economy lodging.

The company's flagship brand, Red Lion Hotels, offers full-service hotels with upscale amenities and services, targeting both business and leisure travelers. These properties are generally located in urban and suburban areas, close to major transportation hubs, business districts, and popular tourist attractions. They feature spacious guest rooms, conference facilities, restaurants, bars, fitness centers, swimming pools, and other amenities to meet guests' needs.

Hotel RL is Red Lion's lifestyle brand, offering contemporary and stylish accommodations that aim to connect guests with local culture and community. These hotels often feature art installations, live performances, communal spaces, and locally-sourced food and beverages. Hotel RL properties tend to be located in urban areas, attracting younger and more trend-conscious travelers.

Budgetel is Red Lion's economy brand, focused on providing affordable accommodations without compromising essential amenities. These hotels are often located near highways and in suburban areas, catering to budget-conscious travelers, families, and long-distance road trip enthusiasts. Budgetel hotels offer comfortable rooms, Wi-Fi access, continental breakfast, and other basic services.

GuestHouse is another mid-priced brand that offers comfortable and convenient accommodations with a focus on personalized service. The properties under this brand often target both business and leisure travelers, providing modestly designed rooms, complimentary breakfast, and various essential amenities.

Settle Inn & Suites is a mid-priced extended-stay brand within the Red Lion portfolio. These properties cater to guests seeking temporary or longer-term accommodations, such as corporate travelers, project-based workers, or individuals relocating to a new area. Settle Inn & Suites offer spacious suites with separate living areas, fully-equipped kitchens, and on-site laundry facilities.

America's Best Value Inn is a value-oriented brand within the Red Lion family. These properties offer affordable accommodations targeting price-conscious travelers, including families, tourists, and budget-minded guests. America's Best Value Inn hotels strive to provide clean, comfortable rooms, complimentary breakfast, and other basic amenities at competitive rates.

In addition to owning and operating hotels, Red Lion Hotels Corp also provides franchise opportunities to independent hotel owners. Through its franchise program, the company enables hotel owners to benefit from the established brand recognition, operational support, marketing resources, and distribution channels of Red Lion's various brands.

Overall, Red Lion Hotels Corp has a diverse portfolio of brands that cater to different customer segments and market needs. With its extensive presence across the United States, the company aims to deliver quality accommodations and services to a wide range of travelers, whether it be for business, leisure, or budget-oriented stays.

Red Lion Hotels Corp, a notable player in the hospitality industry, operates primarily through a portfolio of brands that cater to various market segments. The company focuses on providing a diverse range of accommodations and services, aiming to meet the needs of both business and leisure travelers.

Segments

1. Full-Service Hotels: This segment includes a range of hotels that offer a comprehensive set of amenities such as restaurants, bars, meeting rooms, and recreational facilities. These properties are typically situated in urban areas or near popular tourist attractions.

2. Limited-Service Hotels: Catering to budget-conscious travelers or those seeking easy access to key amenities without the frills, this segment includes hotels that focus on essential services while maintaining a comfortable stay.

3. Extended Stay: This segment caters to guests who need accommodations for longer durations. Extended stay hotels are designed for travelers needing home-like amenities, such as kitchen facilities and larger living spaces, appealing to both business travelers and families.

4. Leisure Hotels: Targeted at tourists and vacationers, this segment comprises properties located near popular attractions, recreational areas, or major travel routes. These hotels often emphasize leisure-oriented amenities and packages to enhance the guest experience.

5. Franchising: Red Lion Hotels also operates a franchising model, providing independent hotel owners and small chains with the opportunity to leverage the Red Lion brand and its marketing resources while maintaining operational independence.

Products

1. Accommodation Options:
- Standard Rooms: The core offering in all hotel brands, providing comfortable sleeping arrangements.
- Suites: Offering additional space and enhanced amenities, catering to families or business travelers needing more room.
- Accessible Rooms: Designed to meet the needs of guests with disabilities, ensuring inclusivity in all properties.

2. Food and Beverage Services: Hotels often feature on-site dining options that include casual restaurants, cafes, and bars, allowing guests to enjoy meals without leaving the premises.

3. Meeting and Event Spaces: Many properties offer versatile spaces for meetings, conferences, and social gatherings, equipped with necessary audio-visual technology and catering options.

4. Recreational Facilities: These might include fitness centers, swimming pools, and business centers, aimed at enhancing the overall guest experience.

5. Loyalty Programs: Red Lion Hotels offers loyalty programs that reward returning guests with points redeemable for free nights, upgrades, and other perks. This program is designed to encourage repeat business and enhance customer satisfaction.

Services

1. Customer Service: Red Lion Hotels emphasizes high-quality customer service across all properties, aiming to create a welcoming atmosphere for guests. Staff are trained to provide personalized attention and address guest inquiries efficiently.

2. Online Booking and Mobile App: Offering a streamlined booking process through their website and a mobile app, guests can easily make reservations, manage their stays, and access exclusive deals.

3. Housekeeping and Maintenance: Ensuring cleanliness and maintenance within all properties is a critical service that enhances the guest experience, with regular inspections and prompt addressing of maintenance issues.

4. Transportation Services: Certain properties provide shuttle services to local attractions, airports, or business districts, enhancing convenience for guests.

5. Concierge Services: Available in select urban and leisure properties, these services assist guests with travel arrangements, restaurant reservations, and local recommendations, adding a personal touch to their stay.

Conclusion

In summary, Red Lion Hotels Corp offers a diverse array of segments, products, and services designed to cater to a wide clientele, from budget travelers seeking basic accommodations to business travelers needing extended stay options with full amenities. Their commitment to customer service, coupled with a variety of amenities and practical services, positions them as a versatile choice in the competitive hospitality landscape.