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Ralph Lauren Corporation  (RL)
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Ralph Lauren Corporation Segments

 
Wholesale
   47.06 % of total Revenue
Retail
   50.56 % of total Revenue
Licensing
   2.39 % of total Revenue
 

Business Segments (Sep. 30, 2015)
Revenues
(in millions $)
II. Quarter
%
(of total Revenues)
(Sep. 30, 2015)
Income
(in millions $)
II. Quarter
%
(Profit Margin)
Wholesale
927.00 47.06 % 247.00 26.65 %
Retail
996.00 50.56 % 123.00 12.35 %
Licensing
47.00 2.39 % 42.00 89.36 %
Total
1,970.00 100 % 412.00 20.91 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (Sep. 30, 2015)
Y/Y Revenue
%
II. Quarter
Q/Q Revenue
%
(Sep. 30, 2015)
Y/Y Income
%
II. Quarter
Q/Q Income
%
Wholesale
-1.7 % 44.39 % 0 % 80.29 %
Retail
-0.99 % 6.52 % -10.22 % 11.82 %
Licensing
4.44 % 14.63 % 0 % 16.67 %
Total
-1.2 % 21.76 % -3.29 % 45.58 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Ralph Lauren's Wholesale, Retail, Licensing, Total segment. Select each division with the arrow.

  Ralph Lauren's

Business Segments Description



Wholesale

Our wholesale business is divided primarily into three groups: Polo Brands, Lauren, and Collection Brands. In each of these wholesale groups, we offer discrete brand offerings, directed by teams consisting of design, merchandising, sales and production staff who work together to conceive, develop and merchandise product groupings organized to convey a variety of design concepts.

Polo Brands

Our Polo Brands group sources, markets and distributes products under the following brands:

Polo by Ralph Lauren. The Polo by Ralph Lauren menswear collection is a complete men’s wardrobe consisting of products related by theme, style, color and fabric. Polo by Ralph Lauren menswear is generally priced at a range of price points within the men’s premium ready-to-wear apparel market. We currently sell this collection through department stores, specialty stores and Polo Ralph Lauren and outlet stores in the United States and abroad.

Blue Label. The Blue Label collection of womenswear reflects a modern interpretation of classic Ralph Lauren styles with a strong weekend focus. Blue Label collection is generally priced at a range of price points within the premium ready-to-wear apparel market. We currently sell the Blue Label collection domestically and internationally through Polo Ralph Lauren stores and through selected wholesale accounts in Europe and Asia. In Japan, our Blue Label line is sold under the Ralph Lauren brand name.

Polo Golf. The Polo Golf collection of men’s and women’s golf apparel is targeted at the golf and resort markets. Price points are similar to those charged for products in the Polo by Ralph Lauren line. We sell the Polo Golf collection in the United States through leading golf clubs, pro shops and resorts, in addition to department stores, specialty stores and Polo Ralph Lauren stores.

RLX Polo Sport. The RLX Polo Sport collection of menswear and womenswear consists of functional sport and outdoor apparel for running, cross-training, skiing, snowboarding and cycling. We sell RLX Polo Sport in our Polo Ralph Lauren stores.

Lauren

Lauren Ralph Lauren women’s collection is a complete women’s lifestyle brand consisting of products related by theme, style, color and fabric. Lauren Ralph Lauren Women’s is generally priced at a range of price points within the women’s better ready-to-wear apparel market. We currently sell this collection through department stores within the United States and Canada.

Collection Brands

Our Collection Brands group sources, markets and distributes products under the following brands:

Women’s Ralph Lauren Collection and Black Label. The Ralph Lauren Collection expresses our up-to-the-moment fashion vision for women. Ralph Lauren Black Label includes timeless versions of our most successful Collection styles as well as newly-designed classic signature styles. Collection and Black Label are offered through our own stores and limited distribution to premier fashion retailers. Price points are at the upper end to luxury range.

Men’s Purple Label Collection. In fall 1995, we introduced our Purple Label collection of men’s tailored clothing and, in fall 1997, to complement the tailored clothing line, we launched our Purple Label sportswear line. We sell the Purple Label collection through our own stores and a limited number of premier fashion retailers, at price points at the upper end to luxury range.

Direct Retailing

We operate retail stores dedicated to the sale of our products. Located in prime retail areas, our 116 full-price stores operate under the following names:

• Ralph Lauren Ralph Lauren stores feature the full-breadth of the Ralph Lauren apparel, accessory and home product assortments in an atmosphere consistent with the distinctive attitude and luxury positioning of the Ralph Lauren brand.
• Club Monaco Club Monaco stores feature updated fashion apparel and accessories for both men and women. The brand’s clean and updated classic signature style forms the foundation of a modern wardrobe.
• Caban Caban home concept stores offer a unique shopping experience by mixing both fashion and interior design in a dynamic retail environment. Caban stores feature a complete range of product in bath, bedding, tabletop, home accessories, furniture and apparel.

Our 147 outlet stores are generally located in outlet malls and operate as Polo Ralph Lauren Factory stores, Polo Jeans Factory stores, Ralph Lauren Home Factory stores and Club Monaco outlet stores.


Full-Price Stores

In addition to generating sales of our products, our worldwide full-price stores set, reinforce and capitalize on the image of our brands.

Our Licensing Alliances

Through licensing alliances, we combine our consumer insight, design, and marketing skills with the specific product or geographic competencies of our licensing partners to create and build new businesses. We generally seek out licensing partners who:


• are leaders in their respective markets,

• contribute the majority of our product development costs,

• provide the operational infrastructure required to support the business, and

• own the inventory.


We grant product and international licensing partners the right to manufacture and sell at wholesale and international licenses to sell at retail, specified categories of products under one or more of our trademarks. Our international licensing partners produce and source products both independently, and in conjunction with us and our product licensing partners. Each licensing partner pays us royalties based upon its sales of our products, subject generally, to a minimum royalty requirement. Other than our Ralph Lauren Home collection licenses, which are discussed below, these payments generally range from 2.5% to 15.0% of the licensing partners’ sales of the licensed products. In addition, licensing partners are required to allocate between approximately 3% and 4% of their sales to advertise our products and share in the creative costs associated with these products. Larger allocations are required in connection with launches of new products or in new territories.

   

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