QVC operates two reportable segments: QxH and QVC-International. QxH distributes programming in the United States, offering 20 hours per day of live content to approximately 82 million television households, reaching about 99% of households subscribing to television distributor services. Its televised shopping programs are broadcast nationally across multiple channels, including QVC, HSN, QVC2, QVC3, and HSN2, as well as via over-the-air broadcasting in selected U.S. markets. QxH programming is also accessible through digital platforms such as websites (QVC.com and HSN.com), social media platforms (TikTok, Instagram, and others), virtual multichannel video programming distributors (Hulu + Live TV, DirecTV Stream, YouTube TV), streaming video applications (Facebook Live, Roku, Apple TV, Amazon Fire, Xfinity Flex, Samsung TV Plus), and mobile applications. These digital platforms enable consumers to purchase products featured in broadcast programming and exclusive website offerings, as well as to browse, research, compare products, read reviews, and manage orders and accounts. In 2025, approximately 90% of new QxH customers made their first purchase through digital platforms. In 2025, QxH generated $5.9 billion, representing 72% of consolidated net revenue, and $517 million of Adjusted OIBDA. QVC-International serves about 126 million households outside the United States, primarily in Japan, Germany, the United Kingdom, and Italy. It engages customers through broadcast networks, websites, mobile applications, and social media pages, similar to QxH.
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