Description of Performance Food Group's Business Segments
We distribute more than 150,000 food and food-related products. These products
include a full line of frozen foods, such as meats, fully prepared appetizers
and entrees, fruits, vegetables, and desserts; a full line of canned and dry
foods; fresh meats; dairy products; beverage products; imported specialties;
fresh produce; and candy, snack, and other products. We also supply a wide variety
of non-food items including paper products such as pizza boxes, disposable napkins,
plates and cups; tableware such as china and silverware; cookware such as pots,
pans, and utensils; restaurant and kitchen equipment and supplies; and cleaning
supplies. We also provide our customers with value-added services, as described
below, in the normal course of providing full-service distribution services.
Performance Brands. We offer our customers an extensive line of proprietary-branded
products. We provide umbrella brands for our broadline distribution operation.
Ridgecrest provides discerning chefs with the highest levels of quality and
consistency. West Creek provides a level of quality, consistency, and value
that we believe meets or exceeds national brand offerings. Silver Source provides
core products that are value priced while satisfying customers’ specifications.
We also have a number of specialty brands, such as Braveheart 100% Black Angus
beef, Empire’s Treasure seafood, Brilliance premium shortenings and oils,
Heritage Ovens baked goods, Village Garden salad dressings, Guest House premium
teas and cocoas, Peak Fresh Produce, Allegiance Premium Pork, Ascend Beverages,
and others. We also have an extensive line of products for use in the pizzeria
and Italian restaurant business under the names Piancone, Roma, Assoluti, and
others. We believe that these products are a major source of competitive advantage.
We intend to continue to enhance our product offerings based on supplier advice,
customer preferences, and data analysis using our data warehouse. Our Performance
Brands enable us to offer customers an alternative to comparable national brands
across a wide range of products and price points, which we believe also promotes
customer loyalty. Our Performance Brands products are manufactured for us according
to specifications that have been developed by our quality assurance team. In
addition, our quality assurance team certifies the manufacturing and processing
plants where these products are packaged, enforces our quality control standards,
and identifies supply sources that satisfy our requirements.
National Brands. We offer our customers a broad selection of national brand
products. We believe that these brands are attractive to Chain, Street, and
other customers seeking recognized national brands in their operations.
We believe that distributing national brands has strengthened our relationships
with many national suppliers who provide us with important sales and marketing
support. These sales complement sales of our Performance Brand products.
Customer Brands. Some of our Chain customers, particularly those with national
distribution, develop exclusive SKU specifications directly with suppliers and
brand these SKUs. We purchase these SKUs directly from suppliers and receive
them into our distribution centers, where they are mixed with other SKUs and
delivered to the Chain customers’ locations.
Value-Added Services. We believe that prompt and accurate delivery of orders,
close contact with customers, and the ability to provide a full array of products
and services to assist customers in their foodservice operations are of primary
importance in foodservice distribution. Our operating companies offer multiple
deliveries per week to certain customer locations and have the capability of
delivering special orders on short notice. Through our sales and marketing representatives
and support staff, we monitor the needs of our customers and acquaint them with
new products and services. Our operating companies also provide ancillary services
relating to foodservice distribution, such as providing customers with electronic
order-taking, payment, and other internet based services, various reports and
other data, menu planning advice, food safety training, and assistance in inventory
control, as well as access to various third-party services designed to add value
to our customers’ businesses.
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