Dental Supply
As Patterson’s largest business, Patterson Dental is one of the two largest
distributors of dental products in North America. The business has operations
in the United States and Canada. Patterson Dental, a full-service, value-added
supplier to dentists, dental laboratories, institutions, and other healthcare
professionals, provides: consumable products (including x-ray film, restorative
materials, hand instruments and sterilization products); basic and advanced
technology dental equipment; practice management and clinical software; patient
education systems; and office forms and stationery. Patterson Dental offers
its customers a broad selection of dental products including more than 90,000
stock keeping units (“SKUs”) of which approximately 4,000 are private-label
products sold under the Patterson name. Patterson Dental also offers customers
a full range of related services including dental equipment installation, maintenance
and repair, dental office design and equipment financing. Patterson Dental markets
its dental products and services through approximately 1,425 direct sales representatives,
348 of whom are equipment specialists.
Dental products and techniques. Technological developments in dental products
have contributed to advances in dental techniques and procedures, including
cosmetic dentistry and dental implants
In fiscal 2002, the Company introduced its newest order entry system, eMAGINE®.
eMAGINE® has become the standard platform for the sales representative and includes
many new features and upgrades including: up to three years of order history
for the customer’s reference, faster searches for products and reports, order
tracking, instant information on monthly product specials, descriptions and
photographs of popular products and an electronic custom catalog, including
a printable version with scannable bar codes.
For those dental customers not using eMAGINE®, the Company offers two alternative
order entry products. REMOSM gives customers direct and immediate ordering access
through a personal computer to a database containing Patterson’s complete inventory.
PDXpress® is a handheld order entry system that eliminates handwritten order
forms by permitting a user to scan a product bar code from an inventory tag
system or from Patterson’s bar-coded catalog. These systems, including eMAGINE®,
are provided at no additional charge to customers who maintain certain minimum
purchase requirements.
The goal of the Company’s Internet strategy is to distribute information and
service related products over the Internet to enhance customers’ practices and
to increase sales force productivity. The Company’s Internet environment includes
order entry, access to “Patterson Today” articles and manufacturers’ product
information. Additionally, Patterson utilizes a tool, InfoSource, to provide
real time customer and Company information to the Company’s sales force, managers
and vendors via the Internet.
In addition to enhancing customer service, by offering electronic order entry
systems to its customers, the Company enables its sales representatives to spend
more time with existing customers and to call on additional customers.
The Company’s propriety practice management and clinical software, EagleSoft®,
is developed and maintained by the Patterson Technology Center, which the Company
believes is unique among dental distribution companies. Software and digital
radiography customers also have access to the support capabilities of the Patterson
Technology Center. In addition to troubleshooting problems through its customer
call center, the Patterson Technology Center designs and configures local area
networks and assembles custom hardware. The Patterson Technology Center also
develops and supports the Company’s order entry systems.
Dental Supplies. Patterson offers a broad product line of consumable dental
supplies such as x-ray film and solutions; impression materials; restorative
materials (composites and alloys); hand instruments; sterilization products;
anesthetics; infection control products such as protective clothing, gloves
and facemasks; paper, cotton and other disposable products; toothbrushes and
a full line of dental accessories including instruments, burs, and diamonds.
Patterson markets its own private label line of dental supplies including anesthetics,
instruments, preventive and restorative products, and cotton and paper products.
Compared to most name brand supplies, the private label line provides lower
prices for the Company’s customers and higher margins for the Company.
Printed Office Products. Patterson Dental provides a variety of printed office
products, office filing supplies, and practice management systems to office-based
healthcare providers including dental, veterinary and medical offices. Products
include custom printed products, insurance and billing forms, stationery, envelopes
and business cards, labels, file folders, appointment books and other stock
office supply products. Products are sold through two channels:
•The Company’s dental and veterinary supply sales force
•Direct mail catalogs distributed to over 100,000 customers several times a
year
A staff of telemarketing personnel located in Champaign, Illinois supports
both channels. Orders are received by telephone, through the mail or electronically
from the dental and veterinary distribution order processing system.
Equipment and Software
Dental Equipment. Patterson Dental is the largest supplier of dental equipment
in the U.S. and Canada by a factor of more than two times when compared to its
next largest competitor. It offers a wide range of dental equipment products
including x-ray machines, high-and low-speed handpieces, dental chairs, dental
handpiece control units, diagnostic equipment, sterilizers, dental lights and
compressors. The Company also distributes newer technology equipment that provides
customers with the tools to improve productivity and patient satisfaction. Examples
of such innovative and high-productivity products include the CEREC® family
of products, a chair-side restoration system; digital x-rays; and inter-oral
cameras.
Software. Patterson develops and markets its own line of practice management
and clinical software for dental professionals. Products include software for
scheduling, billing, charting and storage/retrieval of digital images. The Company
also sells software products developed by third parties including Sidexis by
Sirona, Dimax2 by Planmeca and VixWin by Gendex. These value-added products
are designed to help achieve office productivity improvements, which translates
into higher profitability for the customer.
Hardware. Patterson Dental offers custom hardware and networking solutions
required for integrating the entire dental office. This product offering is
available to all of the Company’s dental customers. This initiative marked another
step in Patterson’s overall strategy of providing customers with the convenience
and cost-effectiveness of a virtually complete range of products and value-added
services and is one of the newest components of Patterson’s single-source solution
for dental offices.
Patient Education Services. With the acquisition of CAESY Education Systems,
Inc., Patterson Dental expanded its offering of value-added services to include
patient education services. These communications tools are designed to influence
patient decisions about services in an efficient, cost-effective manner.
Other
Software Services. The Company offers a variety of services to complement its
software products such as service agreements, electronic claims processing and
billing statement processing. These services provide value to customers by allowing
them to keep products current, or receive payments more rapidly while obtaining
greater productivity.
Equipment Installation, Repair and Maintenance. To keep their practices running
efficiently, dentists require reliable performance from their equipment. All
major equipment sold by Patterson includes installation and Patterson’s 90-day
labor warranty at no additional charge. Patterson also provides complete repair
and maintenance services for all dental equipment, whether or not purchased
from Patterson, including 24-hour handpiece repair service. In addition to service
technicians who provide installation and repair services on basic dental equipment,
the Company has also invested in personnel who specialize in installing and
troubleshooting issues with technology solutions such as practice management
software, digital imaging products, hardware and networking. The goal of this
group, which is comprised of both local service technicians and the Patterson
Technology Center, is to help customers integrate newer technology into their
dental practice. The Patterson Technology Center helps the customer minimize
costly downtime by offering a single point of contact for post-sale technology
related issues. A new technical service tool is being developed and implemented
that will both enhance customer service as well as reduce costs of the Company’s
traditional and technology-specific service personnel.
Dental Office Design. Patterson provides dental office layout and design services
through the use of a computer-aided design (CAD) program. Equipment specialists
can create original or revised dental office designs in a fraction of the time
required to produce conventional drawings. Customers purchasing major equipment
items receive dental office design services at no additional charge.
Equipment Financing. Patterson Dental provides a variety of options to fulfill
its customers’ financing needs. For qualified purchasers of equipment, the Company
will arrange financing for the customer through Patterson or a third party.
For non-equipment related needs, customers are referred to a third party organization.
This alternative allows the Company to offer its customers convenience while
still meeting their diverse financing needs.
Veterinary Supply
Webster Veterinary, or “Webster,” is the leading distributor of veterinary
supplies to companion-pet (dogs, cats and other common household pets) veterinary
clinics in the eastern United States. Management believes Webster is the second
largest distributor of companion-pet veterinary supplies nationally. In addition,
through its fiscal 2005 acquisition of Milburn Distributions, Inc., Webster
is the leading national equine distributor in the United States. Webster provides
products used for the diagnosis, treatment and/or prevention of diseases in
companion pets and equine animals. Founded in 1946 and headquartered in Sterling,
Massachusetts, Webster has developed a strong brand identity as a value-added,
full-service distributor of a virtually complete range of consumable supplies,
equipment, diagnostic supplies, biologicals (vaccines) and pharmaceuticals.
Webster does not distribute pet foods. Webster’s product offering, totaling
more than 10,000 items, is sold by approximately 136 field sales representatives.
In addition to its core business of distributing veterinary products, Webster
has a significant agency commission business with a few large pharmaceutical
manufacturers. Under the agency relationships, Webster typically earns a commission
for soliciting orders through its sales force. In the agency relationship, Webster
processes the order to the manufacturer but handles none of the product nor
does Webster bill and collect from the customer.
Consumable and Printed Products
Webster offers its customers a broad selection of veterinary supply products
including consumable supplies, pharmaceuticals, diagnostics, and biologicals.
Consumable supplies distributed by Webster include lab supplies, various types
and sizes of paper goods, needles and syringes, gauze and wound dressings, sutures,
latex gloves, orthopedic and casting products. Webster’s pharmaceutical products
include anesthetics, antibiotics, injectibles, ointments and nutraceuticals.
The diagnostics product category includes on-site testing products for heartworm,
FIV, FELV and Parvo virus. Biological products are comprised of vaccines and
injectibles. Many of the office supply products sold to the dental supply market
are also offered to the veterinary supply market.
Equipment
Equipment sold by Webster generally consists of machines for hospital, laboratory
and general surgical use within the veterinary practice. Webster offers innovative,
quality equipment that differentiates Webster from the competition. New equipment
offerings included Scan X Veterinary Digital Imaging System, Radiograph Digital
Converter, Canis Major “Wet” Dental/Treatment Lift Table and Fixed Exam Lift
Table, Suburban Surgical Company’s quality cages, runs, tables and treatment
centers and Ultrasource ultrasound. About 50% of veterinary equipment orders
are drop shipped directly to the customer, of which 15% are custom ordered from
the manufacturer. The balance of veterinary equipment is distributed in a fashion
similar to consumable supplies.
Other
Other products and services include commissions on agency sales, finance charges
on customer accounts and freight recovery on shipments to customers.
Rehabilitation Supply
Patterson Medical, formerly known as AbilityOne Corporation, is headquartered
in Bolingbrook, Illinois and is the world’s leading distributor of rehabilitation
medical supplies and non-wheelchair assistive products. Patterson Medical believes
it offers the most comprehensive range of distributed and self-manufactured
rehabilitation products to health care professionals globally. Its mission is
to provide health care professionals and their patients with access to products
that improve peoples’ lives by helping them to attain their highest achievable
level of independence, safety and comfort. Patterson Medical operates as Sammons
Preston Rolyan in North America and Homecraft in International markets.
Patterson Medical serves as the gateway through which over 30,000 rehabilitation
products originating from more than 2,000 suppliers and manufacturers are sold
to a diverse customer base with an emphasis on physical therapists (“PTs”) and
occupational therapists (“OTs”). It offers its customers a “one-stop shop” through
what it believes to be the most comprehensive catalog in the industry, the largest
direct sales force and the category’s most efficient customer service and distribution
operations. Major channels of distribution are acute care hospitals, long-term
care facilities, rehabilitation clinics, dealers and schools. In addition, Patterson
believes Patterson Medical’s reputation, global market presence and highly transferable
business model will facilitate entry into new markets.
Patterson Medical offers a wide range of differentiated, non-invasive products
and expertise to users and their health care providers, while focusing on niches,
worldwide, where its capabilities, reputation and customer partnerships can
result in a competitive advantage. Its goal is to become its customers’ first
choice for rehabilitation medical supplies and assistive products in each of
its chosen markets.
Patterson Medical is highly diversified with no single product, customer or
purchasing group representing a significant percentage of total revenue. In
addition, given the relatively small average and median order size (approximately
$225 and $70, respectively), Patterson Medical’s products often do not represent
a major expense category for its customers.
Patterson Medical believes that the demand for rehabilitation products will
continue to be influenced by the following factors:
•Favorable Demographics. Favorable demographic trends such as extended life
expectancy, active lifestyles and a general willingness to spend discretionary
income on health care and well being, are expected to contribute to increased
demand for products distributed by Patterson Medical. Specifically, the aging
baby-boomer population, together with their increased disposable income and
desire for independence, will fuel product purchases to assist with the frailties
associated with old age and provide sustained sales growth.
The U.S. Census Bureau has projected the 85 and older population in the U.S.
to more than triple from four million in 2000 to 14 million by 2040. The 65
to 84 year old population is expected to more than double during the same time
period. Current trends indicate that these age groups represent the majority
of home and community-based health care patients.
The aging of the population is a revenue growth driver because approximately
10% of people over the age of 65 and approximately 50% of people over the age
of 85 need assistance with everyday activities. Patterson Medical believes it
is well positioned to benefit from this trend by providing aids to daily living,
namely dressing devices; toileting, dining, bathing aids; and grooming devices,
all of which promote greater patient independence, improved patient responsibility
and improved responsiveness to treatment.
•Increasing Number of PTs and OTs, Patterson Medical’s Primary User Groups.
According to the U.S. Department of Labor Occupational Outlook Handbook, there
were approximately 132,000 PTs and 78,000 OTs in the U.S. in 2000. Approximately
two-thirds of PTs were employed in either hospitals or offices of physical therapists.
The remaining one-third of PTs was employed in home health agencies, outpatient
rehabilitation clinics, physician offices and nursing homes. The majority of
OTs work in hospitals, including many in rehabilitation and psychiatric hospitals.
The remaining OTs work in outpatient occupational therapy offices and clinics,
schools, home health agencies, nursing homes, community mental health centers,
adult day care programs, job training services and residential care facilities.
The demand for PTs and OTs is expected to remain strong largely driven by the
(i) increase in the number of individuals with disabilities or limited function
requiring therapy services; (ii) rapidly growing elderly population which is
particularly vulnerable to chronic and debilitating conditions that require
therapeutic services; (iii) baby-boom generation which is entering the prime
age for heart attacks and strokes, increasing the demand for cardiac and physical
rehabilitation; (iv) advances in medical technology which permit treatment of
more disabling conditions; and (v) widespread interest in health promotion.
•Increasing Frequency of Reconstructive and Implant Surgery. Another important
driver of the growth in the PT market is the growing need for rehabilitation
products resulting from the increasing frequency of reconstructive implant procedures,
including hip and knee replacements. The worldwide reconstructive implant market
is currently in excess of $5.0 billion and expected to grow between 7% and 8%
annually. This growth trajectory is largely driven by favorable demographics,
as patient populations are expanding at both ends of the age spectrum. Among
seniors, more active lifestyles and longer life expectancies are responsible
for the increasing frequency of reconstructive implants. Younger patients are
opting for reconstructive implants over less invasive alternatives due to improved
and longer lasting implant technology. Patterson Medical believes it is well
positioned to benefit from the growth in reconstructive implants, by providing
orthopedic products, namely Continuous Passive Motion machines and splinting,
which are critical to post-operatory rehabilitation.
International Operations
Patterson Medical’s international operations are based in the United Kingdom
(“U.K.”) and made up of two divisions: Homecraft in the U.K. and Kinetec in
France. The international operations broadly reflect the same business model
as used in the North American market. In the U.K., Homecraft operations include
sales and marketing, customer service, distribution, purchasing and administration.
In France, Kinetec is a self-contained manufacturing unit with limited sales
and marketing, distribution, administration and purchasing.
Homecraft is a leading supplier of aids to daily living (“ADL”) and rehabilitation
products in the U.K., and a significant player in the international markets.
Having developed and designed many proprietary products, Homecraft is the prime
source for numerous established and market leading ADL brands, including products
sold under the Sammons Preston Rolyan brand. The Homecraft catalog offers a
broad line of ADL, therapy, rehabilitation and pediatric products containing
over 10,000 items. Their catalog is circulated to PTs, OTs, loan equipment stores
and private clinics, trade outlets and the general public.
Homecraft’s central sales and marketing strategy is to provide a “one-stop
shop” proposition to hospitals, local government and trade customers throughout
the U.K. Customers are reached through a combination of mail order, a 13 person
sales force, telemarketing and in-market promotional and exhibition activity.
Kinetec consists of two operations, the manufacturing and distribution of Continuous
Passive Motions machines (“CPMs”) on a worldwide basis and the sale and distribution
of Sammons Preston Rolyan and Homecraft products in France. Products are marketed
to customers through product brochures, mailings, tele-marketing and a 6 person
sales force that covers the French rehabilitation market.
Consumable and Printed Products
Patterson Medical offers a large selection of supply products that can be categorized
as follows:
•Aids to Daily Living – dressing devices, toileting, dining, bathing aids and
grooming devices
•Orthopedic Soft Goods / Splints – braces, splints and orthonics for protecting,
supporting and positioning
•Clinical – product that assists in the examination and treatment of patients,
such as exercise bands, putty, weights balls and mats
•Mobility – walkers, canes and wheelchair accessories such as gloves, trays
and carrying bags
•Pediatric Seating and Positioning – rolls, wedges, specialty seating and standers
and mobility assistance products for special needs children. This category also
includes sensory motor stimulation products such as toys, crafts and devices
to assist with balance.
•Modalities – products for heating and cooling therapies, electrical stimulation,
laser, ultrasound, paraffin, iontophoresis and therapeutic creams and lotions
Equipment
Rehabilitation equipment consists of exercise, examination, treatment and therapy
equipment and furniture. These products include parallel bars, treatment tables,
mat platforms, treadmills, stationary bicycles and CPMs.