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Newell Brands Inc's Business Segments
Newell Brands Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q2 FY2026
Reportable Segments
3
Largest Segment
Home and Commercial
Total Revenue
$ 1,994
Regions Reported
2
Revenue Share by Reportable Segment - Q2 FY2026
- Home and Commercial45.3%
- Learning and Development42.7%
- Outdoor and Recreation12%
Revenue by Reportable Segment - Q2 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Home and Commercial | $ 903 | 45.3% |
| Learning and Development | $ 851 | 42.7% |
| Outdoor and Recreation | $ 240 | 12% |
Revenue Share by Region - Q2 FY2026
- North America67.2%
- Foreign Countries32.8%
Revenue by Geographic Region - Q2 FY2026
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| North America | $ 1,340 | 67.2% |
| Foreign Countries | $ 654 | 32.8% |
Revenue by Product & Service Category - Q2 FY2026
- Writing29.4%
- Kitchen22.9%
- Commercial16.4%
- Baby13.2%
- Home Fragrance6%
Revenue by Product & Service Category - Q2 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Writing | $ 587 | 29.4% |
| Kitchen | $ 457 | 22.9% |
| Commercial | $ 327 | 16.4% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Newell Brands Inc
Business Description of Newell Brands Inc.
Newell Brands Inc. is a prominent global manufacturer and full-service marketer of a diverse portfolio of well-known consumer products. The company is dedicated to meeting the needs of volume purchasers, including department stores, specialty retail outlets, warehouse clubs, home centers, hardware stores, office supply superstores, and contract stationers. With a commitment to innovation and customer service excellence, Newell Brands operates with the objective of delivering optimal results for its stockholders.
Core Business Strategy:
Newell Brands core strategy revolves around offering a multi-product portfolio of everyday consumer items. This approach is complemented by a fervent dedication to customer service and an emphasis on new product development. The company aims to provide solutions that resonate with consumers while enhancing its competitive edge in the market.
Business Segments:
Newell Brands extensive product lineup is categorized into five primary business segments:
1. Cleaning and Organization: This segment includes an array of cleaning tools and organizational products designed to enhance the efficiency and effectiveness of household and commercial cleaning tasks. Popular brands include Rubbermaid, OXO, and Brine, which are recognized for their innovation and quality.
2. Office Products: Newell Brands is a key player in the office supply market, offering a wide range of products that support productivity and organization in both professional and educational settings. This segment features brands such as Sharpie, Paper Mate, and Elmers, known for their reliability and appeal to consumers.
3. Home Fashions: The Home Fashions segment encompasses a variety of products that enhance the aesthetic and functional aspects of home living. This includes home décor, kitchenware, and storage solutions, with notable brands such as Calphalon and Oster.
4. Tools and Hardware: Under this segment, Newell Brands provides a variety of tools and hardware solutions catering to both DIY enthusiasts and professional contractors. Brands such as Milwaukee and Oster showcase the companys commitment to quality and performance.
5. Other: This category includes an assortment of products that do not fit neatly into the other segments but are essential to Newell Brands overall strategy. It often encompasses seasonal or specialized products that enhance the company’s overall market presence.
Market Presence and Customer Focus:
Newell Brands employs a wide-reaching distribution network, enabling it to place its products prominently across various retail channels. Its focus on customer service excellence ensures that retailers are supported in meeting consumer demands effectively. The company is attuned to consumer trends, allowing it to adjust its offerings based on changing preferences and market dynamics.
In conclusion, Newell Brands Inc. stands as a critical player in the consumer products landscape, driven by innovation, a comprehensive product portfolio, and an unwavering commitment to customer satisfaction. The company’s diverse offerings across various segments enable it to maintain a robust market presence and meet the evolving needs of consumers and retailers alike.
Newell Brands Inc. is a prominent global manufacturer and full-service marketer of a diverse portfolio of well-known consumer products. The company is dedicated to meeting the needs of volume purchasers, including department stores, specialty retail outlets, warehouse clubs, home centers, hardware stores, office supply superstores, and contract stationers. With a commitment to innovation and customer service excellence, Newell Brands operates with the objective of delivering optimal results for its stockholders.
Core Business Strategy:
Newell Brands core strategy revolves around offering a multi-product portfolio of everyday consumer items. This approach is complemented by a fervent dedication to customer service and an emphasis on new product development. The company aims to provide solutions that resonate with consumers while enhancing its competitive edge in the market.
Business Segments:
Newell Brands extensive product lineup is categorized into five primary business segments:
1. Cleaning and Organization: This segment includes an array of cleaning tools and organizational products designed to enhance the efficiency and effectiveness of household and commercial cleaning tasks. Popular brands include Rubbermaid, OXO, and Brine, which are recognized for their innovation and quality.
2. Office Products: Newell Brands is a key player in the office supply market, offering a wide range of products that support productivity and organization in both professional and educational settings. This segment features brands such as Sharpie, Paper Mate, and Elmers, known for their reliability and appeal to consumers.
3. Home Fashions: The Home Fashions segment encompasses a variety of products that enhance the aesthetic and functional aspects of home living. This includes home décor, kitchenware, and storage solutions, with notable brands such as Calphalon and Oster.
4. Tools and Hardware: Under this segment, Newell Brands provides a variety of tools and hardware solutions catering to both DIY enthusiasts and professional contractors. Brands such as Milwaukee and Oster showcase the companys commitment to quality and performance.
5. Other: This category includes an assortment of products that do not fit neatly into the other segments but are essential to Newell Brands overall strategy. It often encompasses seasonal or specialized products that enhance the company’s overall market presence.
Market Presence and Customer Focus:
Newell Brands employs a wide-reaching distribution network, enabling it to place its products prominently across various retail channels. Its focus on customer service excellence ensures that retailers are supported in meeting consumer demands effectively. The company is attuned to consumer trends, allowing it to adjust its offerings based on changing preferences and market dynamics.
In conclusion, Newell Brands Inc. stands as a critical player in the consumer products landscape, driven by innovation, a comprehensive product portfolio, and an unwavering commitment to customer satisfaction. The company’s diverse offerings across various segments enable it to maintain a robust market presence and meet the evolving needs of consumers and retailers alike.
Newell Brands Inc. operates across several key segments, each offering a diverse array of products and services designed to meet the needs of consumers and various markets. Heres an extensive overview of the company’s segments, products, and services:
Home Solutions
The Home Solutions segment focuses on the development and distribution of consumer products that facilitate organization, cooking, and home maintenance. This segment primarily targets the female head of the household.
- Indoor/Outdoor Organization Products: These include storage solutions for both indoor and outdoor use. The Rubbermaid®, Roughneck®, and TakeAlongs® brands are central to this category, providing items like storage totes, containers, and organizational tools.
- Cookware and Kitchen Accessories: Under the Calphalon®, Kitchen Essentials®, and Cooking with Calphalon™ brands, the segment offers aluminum and stainless-steel cookware, bakeware, cutlery, and small kitchen electrics. Kitchen gadgets and utensils are also available, enhancing the cooking experience.
- Window Treatments and Hardware: Products in this category include window blinds and shades marketed under the Levolor® and Kirsch® brands, along with cabinet hardware under the Amerock® trademark.
- Hair Care and Grooming Accessories: These products, primarily marketed under the Goody® and Solano® brands, encompass a range of hair accessories and grooming tools.
The Home Solutions segment distributes its products directly to mass merchants, grocery/drug stores, specialty retailers, and department stores.
Writing
The Writing segment is dedicated to designing, manufacturing, or sourcing writing instruments used in business and home settings.
- Writing Instruments: Products include ballpoint pens, rollerball pens, mechanical pencils, and fine writing instruments marketed under Paper Mate®, InkJoy®, Parker®, and Waterman® brands. These brands are known for their reliability and quality.
- Markers and Art Supplies: This category features permanent markers, highlighters, art supplies, and dry erase markers that are sold under the Sharpie®, Expo®, Prismacolor®, and Eberhard Faber® brands.
- Office Organization Products: Supplies that help keep workspaces tidy are also part of this segment, enhancing productivity in both the office and at home.
The Writing segment markets its products through mass merchants, office supply stores, travel retail outlets, and direct-to-consumer channels.
Tools
The Tools segment includes hand tools, power tool accessories, and industrial solutions.
- Hand Tools: Tools designed for both professional and DIY use are marketed under brands like Irwin®, Vise-Grip®, and Quick-Grip®. These tools are designed for durability and performance.
- Power Tool Accessories: Cutting tools for pipes and HVAC systems, alongside industrial bandsaw blades, are sold under the Lenox® brand.
- Industrial Labeling Solutions: Products such as label makers are branded under Dymo®, providing tools for efficient organization and labeling.
This segment primarily markets its products through distributors, mass merchants, home improvement stores, and direct to industrial customers.
Commercial Products
The Commercial Products segment is focused on professional-grade solutions for cleaning and hygiene.
- Cleaning Products: Under the Rubbermaid® and Brute® brands, this segment offers a range of cleaning products suitable for commercial and industrial use.
- Hygiene Systems: These systems include dispensers and other hygiene-related products, crucial for various business environments.
- Material Handling Solutions: This includes carts and ergonomic handling tools designed for efficiency in commercial settings.
- Medical Carts: These are specialized products used in healthcare environments, ensuring mobility and organization for medical staff.
Commercial Products are typically marketed through distributors and direct sales to professional and business customers.
Baby & Parenting
In the Baby & Parenting segment, Newell Brands provides a variety of infant and juvenile products.
- Infant Gear: The segment offers essential items such as swings, highchairs, car seats, and strollers marketed under well-known brands such as Graco®, Aprica®, and Teutonia®.
- Safety Products: Products include safety gates and other child-proofing solutions to ensure the safety of infants and toddlers.
The Baby & Parenting segment primarily sells to mass merchants and department stores.
Specialty
The Specialty segment encompasses a unique range of niche products.
- Hardware: This includes convenience hardware and manual paint applicators under the Bulldog®, Shur-Line®, and Ashland™ brands.
- Labeling Technology: Products encompass on-demand labeling systems and printers marketed under Dymo® and Endicia®.
- Interactive Teaching Solutions: This includes interactive devices and technologies for educators under the Mimio® brand, enhancing the classroom learning experience.
The Specialty products are marketed through distributors as well as direct-to-consumer and business channels.
Newell Brands Inc. continues to leverage its extensive brand portfolio and market presence to engage various consumer demographics while maintaining a focus on innovation and quality across all segments.
Home Solutions
The Home Solutions segment focuses on the development and distribution of consumer products that facilitate organization, cooking, and home maintenance. This segment primarily targets the female head of the household.
- Indoor/Outdoor Organization Products: These include storage solutions for both indoor and outdoor use. The Rubbermaid®, Roughneck®, and TakeAlongs® brands are central to this category, providing items like storage totes, containers, and organizational tools.
- Cookware and Kitchen Accessories: Under the Calphalon®, Kitchen Essentials®, and Cooking with Calphalon™ brands, the segment offers aluminum and stainless-steel cookware, bakeware, cutlery, and small kitchen electrics. Kitchen gadgets and utensils are also available, enhancing the cooking experience.
- Window Treatments and Hardware: Products in this category include window blinds and shades marketed under the Levolor® and Kirsch® brands, along with cabinet hardware under the Amerock® trademark.
- Hair Care and Grooming Accessories: These products, primarily marketed under the Goody® and Solano® brands, encompass a range of hair accessories and grooming tools.
The Home Solutions segment distributes its products directly to mass merchants, grocery/drug stores, specialty retailers, and department stores.
Writing
The Writing segment is dedicated to designing, manufacturing, or sourcing writing instruments used in business and home settings.
- Writing Instruments: Products include ballpoint pens, rollerball pens, mechanical pencils, and fine writing instruments marketed under Paper Mate®, InkJoy®, Parker®, and Waterman® brands. These brands are known for their reliability and quality.
- Markers and Art Supplies: This category features permanent markers, highlighters, art supplies, and dry erase markers that are sold under the Sharpie®, Expo®, Prismacolor®, and Eberhard Faber® brands.
- Office Organization Products: Supplies that help keep workspaces tidy are also part of this segment, enhancing productivity in both the office and at home.
The Writing segment markets its products through mass merchants, office supply stores, travel retail outlets, and direct-to-consumer channels.
Tools
The Tools segment includes hand tools, power tool accessories, and industrial solutions.
- Hand Tools: Tools designed for both professional and DIY use are marketed under brands like Irwin®, Vise-Grip®, and Quick-Grip®. These tools are designed for durability and performance.
- Power Tool Accessories: Cutting tools for pipes and HVAC systems, alongside industrial bandsaw blades, are sold under the Lenox® brand.
- Industrial Labeling Solutions: Products such as label makers are branded under Dymo®, providing tools for efficient organization and labeling.
This segment primarily markets its products through distributors, mass merchants, home improvement stores, and direct to industrial customers.
Commercial Products
The Commercial Products segment is focused on professional-grade solutions for cleaning and hygiene.
- Cleaning Products: Under the Rubbermaid® and Brute® brands, this segment offers a range of cleaning products suitable for commercial and industrial use.
- Hygiene Systems: These systems include dispensers and other hygiene-related products, crucial for various business environments.
- Material Handling Solutions: This includes carts and ergonomic handling tools designed for efficiency in commercial settings.
- Medical Carts: These are specialized products used in healthcare environments, ensuring mobility and organization for medical staff.
Commercial Products are typically marketed through distributors and direct sales to professional and business customers.
Baby & Parenting
In the Baby & Parenting segment, Newell Brands provides a variety of infant and juvenile products.
- Infant Gear: The segment offers essential items such as swings, highchairs, car seats, and strollers marketed under well-known brands such as Graco®, Aprica®, and Teutonia®.
- Safety Products: Products include safety gates and other child-proofing solutions to ensure the safety of infants and toddlers.
The Baby & Parenting segment primarily sells to mass merchants and department stores.
Specialty
The Specialty segment encompasses a unique range of niche products.
- Hardware: This includes convenience hardware and manual paint applicators under the Bulldog®, Shur-Line®, and Ashland™ brands.
- Labeling Technology: Products encompass on-demand labeling systems and printers marketed under Dymo® and Endicia®.
- Interactive Teaching Solutions: This includes interactive devices and technologies for educators under the Mimio® brand, enhancing the classroom learning experience.
The Specialty products are marketed through distributors as well as direct-to-consumer and business channels.
Newell Brands Inc. continues to leverage its extensive brand portfolio and market presence to engage various consumer demographics while maintaining a focus on innovation and quality across all segments.