Nu Skin Enterprises Inc (NUS) Quarterly and Annual Segment Results by Country and Region - CSIMarket
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Nu Skin Enterprises Inc   (NYSE: NUS)

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Description of Nu Skin Enterprises Inc's Business Segments
The registrant's reportable segments consist of Nu Skin Americas, Southeast Asia/Pacific, Mainland China, Japan, Europe & Africa, South Korea, Hong Kong/Taiwan, Other, Rhyz Manufacturing, and Rhyz Other. These segments report revenue, cost of sales, other segment items, and segment contribution, with segment contribution excluding certain intercompany charges to measure profitability controllable by segment managers. For the year ended December 31, 2025, total revenue was $1,485,159 thousand, comprising $1,261,577 thousand from Nu Skin and $223,582 thousand from Rhyz. Segment contribution as a percentage of revenue varied by segment, with Nu Skin segments ranging from 3.8% to 31.7%, while Rhyz Other reported a negative contribution percentage. Comparative data for 2024 is also provided. Customers include persons who purchased directly from the company, including Paid Affiliates and Sales Leaders, but exclude consumers who purchase directly.

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Composition of Nu Skin Enterprises Inc Revenues by Segments
 
Americas Segment    36.73 % of total Revenue
Mainland China Segment    28.46 % of total Revenue
Southeast Asia Pacific Segment    27.72 % of total Revenue
Japan Segment    24.33 % of total Revenue
Europe and Africa Segment    19.85 % of total Revenue
Hong Kong Taiwan Segment    16.72 % of total Revenue
South Korea Segment    15.92 % of total Revenue
Manufacturing Segment    5.03 % of total Revenue
Rhyz Other Segment    1.96 % of total Revenue
Member    200.2 % of total Revenue

Q2 three months ended (Jun 30 2026)
Revenues by Business Segments Revenues
(in millions $)		 %
(of total Revenues)
Americas Segment 117.58 36.73 %
Mainland China Segment 91.10 28.46 %
Southeast Asia Pacific Segment 88.73 27.72 %
Japan Segment 77.88 24.33 %
Europe and Africa Segment 63.54 19.85 %
Hong Kong Taiwan Segment 53.53 16.72 %
South Korea Segment 50.95 15.92 %
Manufacturing Segment 16.10 5.03 %
Rhyz Other Segment 6.27 1.96 %
Member 640.87 200.2 %
Total 320.11 100 %




Q2 three months ended (Jun 30 2026)
Revenue Growth rates by Segment Y/Y Revenue
%		 Q/Q Revenue
%
Americas Segment - -
Mainland China Segment - -
Southeast Asia Pacific Segment - -
Japan Segment - -
Europe and Africa Segment - -
Hong Kong Taiwan Segment - -
South Korea Segment - -
Manufacturing Segment - -
Rhyz Other Segment - -
Member - -
Total -17.01 % -0.11 %




Q2 three months ended (Jun 30 2026)
Income by Business Segments Income
(in millions $)		 %
(Profit Margin)
Americas Segment 22.15 18.83 %
Mainland China Segment 21.16 23.23 %
Southeast Asia Pacific Segment 16.96 19.12 %
Japan Segment 22.29 28.62 %
Europe and Africa Segment 8.34 13.13 %
Hong Kong Taiwan Segment 16.52 30.86 %
South Korea Segment 14.77 28.98 %
Manufacturing Segment -0.66 -
Rhyz Other Segment -8.16 -
Member 113.37 17.69 %
Corporate Nu Skin -168.66 -
Total -249.80 -




Q2 three months ended (Jun 30 2026)
Income Growth rates by Segment Y/Y Income
%		 Q/Q Income
%
Americas Segment - -
Mainland China Segment - -
Southeast Asia Pacific Segment - -
Japan Segment - -
Europe and Africa Segment - -
Hong Kong Taiwan Segment - -
South Korea Segment - -
Manufacturing Segment - -
Rhyz Other Segment - -
Member - -
Corporate Nu Skin - -
Total - -




Annual Report on Nu Skin Enterprises Inc Divisions, Sales by Country

 
Corporate Nu Skin   Corporate Nu Skin Segment contribution to total sales 0.08 % of total Revenue
Americas   Americas Segment contribution to total sales 19.06 % of total Revenue
Southeast Asia Pacific   Southeast Asia Pacific Segment contribution to total sales 14.13 % of total Revenue
Mainland China   Mainland China Segment contribution to total sales 13.17 % of total Revenue
Japan   Japan Segment contribution to total sales 11.75 % of total Revenue
Europe Africa   Europe Africa Segment contribution to total sales 10.12 % of total Revenue
Hong Kong Taiwan   Hong Kong Taiwan Segment contribution to total sales 7.91 % of total Revenue
South Korea   South Korea Segment contribution to total sales 8.77 % of total Revenue
Manufacturing   Manufacturing Segment contribution to total sales 13.86 % of total Revenue
Rhyz Other   Rhyz Other Segment contribution to total sales 1.2 % of total Revenue
InterManufacturing   InterManufacturing Segment contribution to total sales 2.56 % of total Revenue
Segment   Segment Segment contribution to total sales 99.97 % of total Revenue
Major Market United States   Major Market United States Segment contribution to total sales 26.15 % of total Revenue
Major Market Mainland China   Major Market Mainland China Segment contribution to total sales 13.17 % of total Revenue
Major Market South Korea   Major Market South Korea Segment contribution to total sales 8.77 % of total Revenue
Major Market Japan   Major Market Japan Segment contribution to total sales 11.75 % of total Revenue
Major Market All Others   Major Market All Others Segment contribution to total sales 40.21 % of total Revenue
Beauty   Beauty Segment contribution to total sales 38.27 % of total Revenue
Wellness   Wellness Segment contribution to total sales 46.42 % of total Revenue
Other   Other Segment contribution to total sales 15.36 % of total Revenue


Twelve months ended 2025
NUS s Annual Revenue by Geography and Business Segments Sales
(in millions $)		 %
(of total Sales)
Corporate Nu Skin 1.14 0.08 %
Total 1,484.40 100 %
Americas 282.98 19.06 %
Southeast Asia Pacific 209.80 14.13 %
Mainland China 195.55 13.17 %
Japan 174.36 11.75 %
Europe Africa 150.15 10.12 %
Hong Kong Taiwan 117.38 7.91 %
South Korea 130.22 8.77 %
Manufacturing 205.79 13.86 %
Rhyz Other 17.79 1.2 %
InterManufacturing 38.00 2.56 %
Segment 1,484.02 99.97 %
Major Market United States 388.22 26.15 %
Major Market Mainland China 195.55 13.17 %
Major Market South Korea 130.22 8.77 %
Major Market Japan 174.36 11.75 %
Major Market All Others 596.81 40.21 %
Beauty 568.11 38.27 %
Wellness 689.06 46.42 %
Other 227.98 15.36 %


Twelve months ended 2025
NUS s Annual Income by Country and Business Segments Income
(in millions $)		 %
(Profit Margin)
Total 160.20 10.79 %

Twelve months ended 2025
Annual Revenue and Income Growth by Country and Business Segments % Y/Y Sales Growth % Y/Y Income Growth
Corporate Nu Skin -59.82 % -
Total -14.29 % -
Americas -12.26 % -
Southeast Asia Pacific -14.31 % -
Mainland China -16.87 % -
Japan -3.96 % -
Europe Africa -8.54 % -
Hong Kong Taiwan -10.13 % -
South Korea -20.46 % -
Manufacturing 2.16 % -
Rhyz Other -79.11 % -
InterManufacturing -6.86 % -
Segment -14.18 % -
Major Market United States -26.2 % -
Major Market Mainland China -16.87 % -
Major Market South Korea -20.46 % -
Major Market Japan -3.96 % -
Major Market All Others -4.59 % -
Beauty -16.67 % -
Wellness -9 % -
Other -22.22 % -



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