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Royal Hawaiian Orchards, L.p.  (NNUTU)
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Royal Hawaiian Orchards, L.p. Segments

 
 

Business Segments I. Quarter
Revenues
(in millions $)
(Mar 31 2018)
%
(of total Revenues)
I. Quarter
Income
(in millions $)
(Mar 31 2018)
%
(Profit Margin)
Total
5.04 100 % 2.98 59.09 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment I. Quarter
Y/Y Revenue
%
(Mar 31 2018)
Q/Q Revenue
%
I. Quarter
Y/Y Income
%
(Mar 31 2018)
Q/Q Income
%
Total
-33.45 % -16.21 % - 1747.83 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Royal Hawaiian Orchards L.p.'s Total segment. Select each division with the arrow.

  Royal Hawaiian Orchards L.p.'s

Business Segments Description



Orchards Segment

The orchards segment grows and farms macadamia nuts for sale WIS and DIS, and for sale of macadamia nut kernel to Royal for our branded products. The orchards segment also provides contract farming services and leases orchards.

From 1986 through 2006 and from 2010 through the end of 2012, we sold all of our nut production WIS to Mauna Loa Macadamia Nut Corporation (“Mauna Loa”) pursuant to various agreements with Mauna Loa. During 2013 and 2014, we reduced the number of pounds that we sold to Mauna Loa.

Branded Products Segment

In 2012, we commenced marketing branded products under the ROYAL HAWAIIAN ORCHARDS® brand name. As of December 2015, our branded products were in approximately 15,000 grocery, natural foods and mass merchant stores nationwide. Key elements of our branded product strategy are as follows:

Capitalize on the Health Benefits of Macadamia Nuts. Our strategy is to capitalize on consumers’ views of nuts as a healthy snack that can command prices above traditional mass-marketed products. According to research conducted by Mintel International, consumers view fruit and nuts as the number one and two healthiest snacks. Our products contain no artificial ingredients, contain no genetically modified organisms (“GMOs”), are gluten-free, and have no sulfites. We are leveraging the existing nutritional properties inherent in tree nuts in our line of macadamia-based healthy snacks. Our strategy is based on promoting the health benefits of macadamia nuts, which are similar to those of almonds, a food product that has achieved strong market positioning based on growing consumer awareness of associated wellness properties. As part of this strategy, the Partnership sells better for you macadamia snacks under the brand name ROYAL HAWAIIAN ORCHARDS®. Additionally, the Partnership prepared and submitted a petition to the U.S. Food and Drug Administration (the “FDA”) that asks for approval to make a qualified health claim for macadamia nuts. The specific claim the Partnership asked the FDA to approve is “Supportive but not conclusive research shows that eating 1.5 ounces per day of macadamia nuts, as part of a diet low in saturated fat and cholesterol and not resulting in increased intake of saturated fat or calories may reduce the risk of coronary heart disease. See nutrition information for fat [and calorie] content.” The FDA is expected to rule on this proposed claim by the end of 2016.

Distribute Our Products through Retailers that Target Consumers who Desire Premium Healthy Snacks. We sell our products to national, regional and independent grocery and drug store chains, as well as mass merchandisers, club stores and other retail channels, that target consumers with healthy eating habits and the disposable income necessary to afford premium products. In accordance with this strategy, we seek to secure product placement in mainstream aisles. We believe this leads more consumers to purchase our products.

Mitigate our Exposure to Fluctuating Commodity Prices. By pursuing a branded product strategy and continuing to farm macadamia nuts, we believe that we have a pricing advantage because we are able to produce nuts from our own orchards at a relatively fixed and currently favorable cost and do not have to compete to purchase nuts from third parties. Furthermore, we believe that if wholesale market prices for macadamia nuts decline below our actual production costs, we would be better positioned to profitably sell the nuts as branded products, thereby mitigating our exposure to fluctuating market prices.

Use of Co-packers. Royal has contracted with third-party manufacturers, also known as co-packers, in California to manufacture the ROYAL HAWAIIAN ORCHARDS® branded products. Utilizing co-packers provides us with the flexibility of producing different products and the ability to develop new products quickly and economically. We selected our co-packers based on production capabilities in producing products of these types.

   

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