The registrant operates through two reportable segments: Broadcasting and Digital. The Broadcasting segment produces and licenses news, business news, and lifestyle content primarily distributed through multichannel video programming distributors (MVPDs) in the United States. It includes Newsmax Broadcasting, which offers programming on three channels: Newsmax, Newsmax2 (a free streaming channel), and World at War, which focuses on news and historical documentaries. Newsmax Radio provides programming via a nationally syndicated radio show and podcasts, including The Rob Carson Show, The Newsmax Daily with Tony Marino, The Gerry Callahan Show, and Greg Kelly Reports, extending its presence across broadcast, streaming, and digital media platforms.
The Digital segment generates revenue through online advertising, subscriptions—including specialized newsletters and Newsmax Magazine—and e-commerce through subsidiaries that sell nutraceuticals and nonfiction books. This segment includes Humanix Publishing, which publishes books in politics, health, finance, history, religion, and current affairs, and Medix Select, which offers 22 nutraceutical products targeted at Newsmax Media's core demographic. Medix Select products are certified compliant with good manufacturing practices, formulated by medical doctors, and manufactured at FDA-registered third-party facilities.
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