Description of Nexxen International Ltd's Business Segments
The registrant operates two primary business segments: Nexxen Data Platform and Nexxen Discovery. Nexxen Data Platform provides data segments derived from first- and third-party data, advanced machine learning and AI capabilities, direct onboarding and activation of first-party data, enhanced forecasting and analytics, identifier and measurement solutions, proprietary data assets, and TV intelligence, including an exclusive global ACR data partnership with V. It also offers end-to-end ecosystem integration with DSP, SSP, AI, and other tools. Nexxen Discovery consolidates data across digital, TV (linear, CTV, and streaming), and social environments, utilizing AI, machine learning, and natural language processing to analyze behavioral patterns and sentiment. It offers tools to discover, understand, monitor, and engage audiences across channels with real-time activation, supports the use of first-party data to enhance targeting and optimize campaigns, and produces custom audience segments and smart contextual targets to improve engagement and campaign performance.
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