What are Mcclatchy Co's Business Segments?
McClatchy Co. is a leading provider of news and information in the United States, serving readers across 30 different media markets. The company, founded in 1857, has evolved over the years to offer a range of products and digital services.
Segments: McClatchy Co. operates primarily in three segments: 1. Print Advertising: This segment primarily involves advertising products that are published in newspapers conveniently distributed to readers. This segment includes display ads, classified advertising, and pre-print advertising.
2. Digital Advertising: This segment involves advertising across websites, social media platforms, and other digital channels, which is growing rapidly in the industry. This segment includes banner ads, social media ads, PPC advertising, and more.
3. Subscriptions: This segment involves paid subscriptions to access McClatchy's digital content which in turn supports the company's efforts to grow its digital audience. This segment also includes revenue from the sale of print newspaper subscriptions.
Products and Services:
1. Newspaper and Digital Content: McClatchy Co. produces newspapers focused on local and regional news, including well-known publications such as The Miami Herald, The Sacramento Bee, The Kansas City Star, and The Charlotte Observer. The Company also provides digital content via websites and mobile apps.
2. Print Advertising Products: The Company provides an array of print advertising products, including display ads, classifieds, and pre-printed inserts.
3. Digital Advertising Products: This segment includes targeted advertising solutions such as banner ads, native ads, video ads, PPC ads, social media ads, and email marketing.
4. Marketing Services: The company provides marketing services including SEO optimization, content marketing, social media management, and email marketing to small businesses.
5. Subscription Products: The Company offers various subscription products on its websites, enabling readers to access content across its many publications. Subscription plans include digital-only access, print and digital access, and premium access.
6. Technology Services: McClatchy Co. provides a range of technology solutions to support the delivery of its print and digital content, including content management systems, digital asset management software, and more.
Overall, McClatchy Co. caters to both its advertisers and readers and continues to innovate its offerings to remain relevant in this age of digital transformation.
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