Our products were originally developed by a physician, Medifast has been on the
cutting edge in the development of nutritional and weight-management products
since the Company was founded. The Company offers a variety of weight loss, weight
management, and healthy living products under the Medifast®, Thrive by Medifast,
Optimal Health by Take Shape For Life®, and Essential 1® brands. On January
20, 2016, the Company announced the launch of a sports nutrition product line,
Dual FuelTM, which will be available for select private label customers. The Medifast
meal replacement line includes more than 70 options, including, but not limited
to bars, bites, pretzels, puffs, cereal crunch, drinks, eggs, hearty choices,
oatmeal, pancakes, pudding, soft serve, shakes, smoothies, soft bakes, and soups.
The Thrive by Medifast and Optimal Health by Take Shape For Life® lines include
a variety of specially formulated bars, shakes, and smoothies for those who are
maintaining their weight for long-term healthy living.
Medifast nutritional products are formulated with high-quality, low-calorie, and
low-fat ingredients. Medifast meals are individually portioned, calorie- and carbohydrate-controlled
meal replacements that share a similar nutritional “footprint” and
provide a balance of protein and good carbohydrates, including fiber. Medifast
meal replacements are also fortified to contain 24 vitamins and minerals, as well
as other nutrients essential for good health.
Medifast brand awareness has expanded through the Company’s marketing campaigns,
improved product quality, and an emphasis on quality customer service, technical
support, and publications developed by the Company’s marketing staff. Medifast
products have been proven to be effective for weight loss and weight management
in clinical studies conducted by researchers from leading universities. The Company
has continued to develop its sales and marketing operations with qualified management
and innovative programs. The Company’s facility in Owings Mills, Maryland
manufactures all powder-based products and the Company subcontracts the production
of all other products.
Medifast identifies opportunities to expand its product line by regularly surveying
its customer base and studying industry and consumer trends. This allows Medifast
to introduce new, high quality products that meet consumer demand.
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