What are 23andme Holding Co's Business Segments?
23andMe Holding Co is a biotechnology and genetic testing company that offers a range of products and services, including DNA testing kits, ancestry reports, health reports, and personalized genetic counseling. The company's mission is to help individuals better understand their genetic makeup and use that knowledge to make informed decisions about their health and wellness.
Segments:
1. Health and Ancestry Reports: 23andMe offers a variety of health and ancestry reports, including the Ancestry + Traits Service, which provides user's ethnicity estimate with the help of a DNA test. Customers can also access detailed genetic health risk reports for conditions such as type 2 diabetes, Alzheimer's disease, Parkinson's disease, and more.
2. Genetics Counseling: 23andMe's genetics counselors provide personalized support, counseling, and advice to people who have received test results that may indicate an increased risk of developing certain medical conditions. This service is available to all customers who have completed a genetic testing kit, and can help people better understand their risks, their options, and make better-informed decisions about their health.
Products:
1. DNA Testing Kits: 23andMe's DNA testing kits are designed to help people learn more about their genetic makeup. The kits come with a saliva collection kit, which customers can use to collect their own DNA sample. The company then processes the DNA sample in a laboratory, and customers receive their results via an online report.
2. Research Services: 23andMe also provides research services to academic and commercial institutions. Through its research partnership program, the company allows researchers access to the data it collects from its genetic testing kits, allowing them to conduct research in a range of fields such as genetics, clinical research, and drug development.
Services:
1. DNA Testing: 23andMe provides customers with genetic testing services that allow them to learn more about their ancestry and genetic makeup, such as ethnicity estimation, paternal and maternal lines, and unique genetic features such as Neanderthal ancestry.
2. Ancestry Reports: In addition to DNA testing, customers can access a range of ancestry reports, including detailed information about their family tree, migration patterns, and cultural history.
3. Genetic Counseling: Customers who have received test results which may indicate an increased risk of developing certain medical conditions can receive personalized counseling from 23andMe's genetics counseling team.
4. Research Participation: 23andMe offers customers the opportunity to participate in research projects focused on a range of topics from health to genetics. Their participation can help researchers develop new treatments and better understand the underlying causes of various diseases.
Overall, 23andMe Holding Co offers an extensive range of segments, products, and services focused on helping customers better understand their genetic makeup and make informed decisions about their health and wellness.
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