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Mastercraft Boat Holdings, Inc.  (MCFT)
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Mastercraft Boat Holdings, Inc. Segments

 
 

Business Segments I. Quarter
Revenues
(in millions $)
(Sep 30 2018)
%
(of total Revenues)
I. Quarter
Income
(in millions $)
(Sep 30 2018)
%
(Profit Margin)
Total
93.64 100 % 8.47 9.04 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment I. Quarter
Y/Y Revenue
%
(Sep 30 2018)
Q/Q Revenue
%
I. Quarter
Y/Y Income
%
(Sep 30 2018)
Q/Q Income
%
Total
60.11 % -0.18 % 277.73 % -26.1 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Mastercraft Boat Holdings's Total segment. Select each division with the arrow.

  Mastercraft Boat Holdings's

Business Segments Description



·
Star Series. Our Star Series product line consists of the ProStar and the XStar models. The ProStar is our flagship model, which we originally introduced in 1968, while the XStar model was launched in 1996. Our Star Series product line benefits from a highly loyal customer base which has been cultivated through its superior product features and strong brand image. The ProStar and XStar product lines are designed to maximize water skiers’ and wakeboarders’ experiences by offering superior maneuverability, balanced power, precise tracking, and the industry’s best wakes. They offer consumers a highly customizable boat with our most innovative technologies, premium features, and newest graphics, color options, and interior finishes. Our Star Series products target consumers seeking the premium MasterCraft boating experience along with the highest levels of performance that we offer and generally command a price premium over our competitors’ boats at retail prices typically ranging from approximately $60,000 to $150,000.

The ProStar is widely recognized as the premier three-event ski boat in the industry and has been responsible for driving a number of world record ski and ski jumping performances since its launch, including the Men’s World Jump Record of 312 feet and new records in over 50 events at the 2014 World 35+ Water Ski Championships, as well as numerous personal records for amateur skiers around the world.

The XStar is one of the most recognizable brands in wakeboarding. The XStar, which was honored in WakeWorld.com’s Rider’s Choice Awards for 11 consecutive years from 2003-2013, including nine Boat of the Year awards, has towed numerous competition winning wakeboard performances over its history, and is the preferred tow boat for many of the top professional wakeboarders in the world, including the #1, #2, #3, and #5 ranked professional wakeboarding athletes sponsored by MasterCraft.

·
XSeries. Our XSeries product line was introduced in 1997 to expand on the success of the XStar. All of our XSeries models offer cutting-edge graphics, bold color options, and visually striking interiors. The XSeries has become our highest-volume product family supported by the growth of the wakeboarding market and the XSeries’ attractiveness to all types of consumers ranging from wakeboarding professionals and enthusiasts to families and multi-activity users. Our XSeries boats are market leaders in performance, styling, and quality and offer unique features such as our patented Gen 2 integrated surf system, 100% billet aluminum towers with hydraulic assist, and popular rear transom lounge seating. Our XSeries products also target consumers seeking a premium boating experience and generally command a price premium over our competitors’ boats at retail prices typically ranging from approximately $70,000 to $150,000.

Our XSeries products are designed to continually offer the most innovative hulls and features in the performance sport boat category. Our new X23, which won the 2015 NMMA Innovation Award, offers the industry’s only “Zone 4” wake, which is measured as 15 to 20 feet from the swim platform of the boat and provides more traversable wave surface area and the ability to surf bigger boards. In addition to its segment leading surf wake, the X23 also features innovative rear lounge seating and “triple tab logic” software architecture which enables the boat to get on plane faster, improving driver visibility and fuel efficiency.

·
NXT. The NXT is our most recent product line that was launched in January 2014 with the MasterCraft NXT20. After the continued success of our Star Series and XSeries product lines, we identified a market opportunity in entry-level performance sport boats. Our NXT series targets a younger demographic and provides them with a more affordably priced, entry-level boat that provides functional simplicity and the option to upgrade key features such as the NXT surf system and other convenience packages. Most importantly, the NXT offers the highest levels of quality, style, reliability, functionality, and performance expected of the MasterCraft brand. Retail prices for the NXT typically range from approximately $50,000 to $75,000.

·
Trailers, parts, and accessories. We believe we are one of the few inboard sport boat manufacturer to custom-build trailers that match the exact size and color of our boats. We build trailers for all of our MasterCraft boat models, and approximately 86% of our MasterCraft boats were sold with our trailers during the fiscal year ended June 30, 2015. Our trailers offer the perfect fit for our boats, providing superior quality, durability and strength. In addition, we support our brand and our boat owners with custom-made MasterCraft accessories, genuine MasterCraft replacement parts, and aftermarket accessories that allow our boat owners to customize and personalize their boats..
   

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