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Mastercraft Boat Holdings Inc's Business Segments
Mastercraft Boat Holdings Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q3 FY2026
Reportable Segments
2
Largest Segment
Mastercraft Segment
Total Revenue
$ 78
Regions Reported
-
Revenue Share by Reportable Segment - Q3 FY2026
- Mastercraft Segment86.1%
- Pontoon14.8%
Revenue by Reportable Segment - Q3 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Mastercraft Segment | $ 67 | 86.1% |
| Pontoon | $ 11 | 14.8% |
Revenue by Product & Service Category - Q3 FY2026
- Boats and trailers82.8%
- Parts2.6%
- Other Product0.7%
Revenue by Product & Service Category - Q3 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Boats and trailers | $ 64 | 82.8% |
| Parts | $ 2 | 2.6% |
| Other Product | $ 1 | 0.7% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Mastercraft Boat Holdings Inc
We are a world-renowned innovator, designer, manufacturer, and marketer of premium
performance sport boats, with a leading market position in the U.S., a strong
international presence, and dealers in 40 countries around the world. Our boats
are used for water skiing, wakeboarding, and wake surfing, as well as general
recreational boating. We believe that MasterCraft is the most recognized brand
name in the performance sport boat category. Founded in 1968, we have cultivated
our iconic brand image through a rich history of industry-leading innovation,
which has led to numerous industry achievements, awards, and accolades. Our robust
product portfolio of performance sport boats is manufactured to the highest specifications
in quality, performance, and styling.
MasterCraft Boat Holdings Inc. is a leading manufacturer of premium inboard motorboats, primarily geared toward water sports like wakeboarding and water skiing. MasterCrafts product portfolio is divided into multiple segments, each offering distinct models catering to various consumer needs and preferences.
Product Segments
1. Star Series
- Models: ProStar and XStar
- Overview: The Star Series is designed for serious water skiers and those who seek the pinnacle of performance.
- ProStar: As the flagship model, the ProStar has a rich legacy since its inception in 1968, known for its superior maneuverability, balanced power, and precise tracking. It is recognized as the best three-event ski boat, having set numerous world records.
- XStar: Launched in 1996, the XStar has become a prominent name in wake boarding, having received multiple accolades, including WakeWorld.com’s Riders Choice Awards for eleven consecutive years. Many professional wakeboarders prefer the XStar for its competitive performance and progressive design.
2. XSeries
- Founded: Introduced in 1997 to capitalize on the successes of the XStar.
- Target Market: Designed to cater to a broad demographic, from professional wakeboarders to families.
- Features: Known for cutting-edge graphics and bold visual appeal. The XSeries includes innovative features like the patented Gen 2 integrated surf system, aluminum towers, and lounge seating.
- Innovations: Models such as the X23, which won the 2015 NMMA Innovation Award, showcase advanced surf capabilities and an optimized hull design aimed at performance and driver efficiency.
3. NXT Series
- Launch: Introduced in January 2014 with the MasterCraft NXT20.
- Target Audience: Focused on younger consumers and those new to boating.
- Affordability: The NXT series offers a more budget-friendly entry point into the MasterCraft experience while maintaining quality and performance standards.
- Customization: While it emphasizes functional simplicity, the NXT series allows customers to upgrade certain features to enhance their boating experience.
Trailers, Parts, and Accessories
MasterCraft offers custom-built trailers that are designed to match the dimensions and aesthetics of their boats precisely. Approximately 86% of MasterCraft boats are sold with these custom trailers, ensuring a perfect fit and superior durability. In addition to trailers, MasterCraft provides a wide range of accessories and replacement parts that allow boat owners to customize and maintain their vessels. This includes genuine MasterCraft accessories and aftermarket options that embody the brands commitment to quality and personalization.
International Operations
MasterCraft has expanded its footprint beyond the U.S. market, exporting its boats to various international regions including Europe, Australia, South America, and Asia. The international strategy focuses on building partnerships with local dealers to enhance customer reach and support. The companys reputation for quality and performance has facilitated its acceptance in markets where premium water sports experiences are valued. International operations enable MasterCraft to tap into diverse consumer bases and adapt to regional market demands.
Summary
MasterCraft Boat Holdings Inc. offers a diverse range of premium boats that cater to both performance-oriented and recreational boating enthusiasts. With focused collections like the Star Series, XSeries, and NXT Series, along with custom trailers and accessories, MasterCraft continuously positions itself as a leading choice in the premium boating market. Its ongoing international expansion reflects a strategic commitment to leveraging brand equity and quality craftsmanship globally.
Product Segments
1. Star Series
- Models: ProStar and XStar
- Overview: The Star Series is designed for serious water skiers and those who seek the pinnacle of performance.
- ProStar: As the flagship model, the ProStar has a rich legacy since its inception in 1968, known for its superior maneuverability, balanced power, and precise tracking. It is recognized as the best three-event ski boat, having set numerous world records.
- XStar: Launched in 1996, the XStar has become a prominent name in wake boarding, having received multiple accolades, including WakeWorld.com’s Riders Choice Awards for eleven consecutive years. Many professional wakeboarders prefer the XStar for its competitive performance and progressive design.
2. XSeries
- Founded: Introduced in 1997 to capitalize on the successes of the XStar.
- Target Market: Designed to cater to a broad demographic, from professional wakeboarders to families.
- Features: Known for cutting-edge graphics and bold visual appeal. The XSeries includes innovative features like the patented Gen 2 integrated surf system, aluminum towers, and lounge seating.
- Innovations: Models such as the X23, which won the 2015 NMMA Innovation Award, showcase advanced surf capabilities and an optimized hull design aimed at performance and driver efficiency.
3. NXT Series
- Launch: Introduced in January 2014 with the MasterCraft NXT20.
- Target Audience: Focused on younger consumers and those new to boating.
- Affordability: The NXT series offers a more budget-friendly entry point into the MasterCraft experience while maintaining quality and performance standards.
- Customization: While it emphasizes functional simplicity, the NXT series allows customers to upgrade certain features to enhance their boating experience.
Trailers, Parts, and Accessories
MasterCraft offers custom-built trailers that are designed to match the dimensions and aesthetics of their boats precisely. Approximately 86% of MasterCraft boats are sold with these custom trailers, ensuring a perfect fit and superior durability. In addition to trailers, MasterCraft provides a wide range of accessories and replacement parts that allow boat owners to customize and maintain their vessels. This includes genuine MasterCraft accessories and aftermarket options that embody the brands commitment to quality and personalization.
International Operations
MasterCraft has expanded its footprint beyond the U.S. market, exporting its boats to various international regions including Europe, Australia, South America, and Asia. The international strategy focuses on building partnerships with local dealers to enhance customer reach and support. The companys reputation for quality and performance has facilitated its acceptance in markets where premium water sports experiences are valued. International operations enable MasterCraft to tap into diverse consumer bases and adapt to regional market demands.
Summary
MasterCraft Boat Holdings Inc. offers a diverse range of premium boats that cater to both performance-oriented and recreational boating enthusiasts. With focused collections like the Star Series, XSeries, and NXT Series, along with custom trailers and accessories, MasterCraft continuously positions itself as a leading choice in the premium boating market. Its ongoing international expansion reflects a strategic commitment to leveraging brand equity and quality craftsmanship globally.