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Liberty Tripadvisor Holdings Inc   (LTRPA)
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Liberty Tripadvisor Holdings Inc Segments

 
 

Business Segments II. Quarter
Revenues
(in millions $)
(Jun 30 2021)
%
(of total Revenues)
II. Quarter
Income
(in millions $)
(Jun 30 2021)
%
(Profit Margin)
Total
235.00 100 % 114.00 48.51 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment II. Quarter
Y/Y Revenue
%
(Jun 30 2021)
Q/Q Revenue
%
II. Quarter
Y/Y Income
%
(Jun 30 2021)
Q/Q Income
%
Total
-44.31 % 91.06 % 395.65 % -

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Liberty Tripadvisor Holdings Inc 's Total segment. Select each division with the arrow.

  Liberty Tripadvisor Holdings Inc 's

Business Segments Description



TripAdvisor manages its business in two reportable segments: Hotel and Non-Hotel.

The Hotel segment includes revenue generated from the following sources:

TripAdvisor-branded Click-based and Transaction Revenue. TripAdvisor’s largest source of Hotel segment revenue is generated from click-based advertising on TripAdvisor-branded websites, which is primarily comprised of contextually-relevant booking links to its travel partners’ sites. TripAdvisor’s click-based advertising travel partners are predominantly online travel agencies (“OTAs”), and direct suppliers in the hotel product category. Click-based advertising is generally priced on a cost-per-click (“CPC”), basis, with payments from advertisers determined by the number of users who click on a link multiplied by the price that partner is willing to pay for that click, or hotel shopper lead. CPC rates are determined in a dynamic, competitive auction process, or metasearch auction, that enables TripAdvisor’s partners to use its proprietary, automated bidding system to submit CPC bids to have their hotel rates and availability listed on TripAdvisor’s site. Transaction revenue is generated from its instant booking feature, which enables the merchant of record, generally an OTA or hotel partner, to pay a commission to TripAdvisor for a user that completes a hotel reservation via its website.

TripAdvisor-branded Display-based Advertising and Subscription Revenue. Travel partners can promote their brands in a contextually-relevant manner through a variety of display-based advertising placements on TripAdvisor’s websites. TripAdvisor’s display-based advertising clients are predominantly direct suppliers of hotels, airlines and cruises, as well as destination marketing organizations. TripAdvisor also sells display-based advertising to OTAs, and other travel-related businesses, and to advertisers from non-travel categories. Display-based advertising is predominantly sold on a cost per thousand impressions (“CPM”), basis. In addition, TripAdvisor offers subscription-based advertising to hotels, B&Bs and other specialty lodging properties. Subscription advertising is predominantly sold for a flat fee and enables subscribers to enhance their listing, for a contracted period of time, on TripAdvisor-branded websites, including by posting special offers for travelers.

Other Hotel Revenue. TripAdvisor’s other hotel revenue primarily includes revenue from non-TripAdvisor branded websites, such as www.bookingbuddy.com, www.cruisecritic.com, and www.onetime.com, which includes click-based advertising revenue, display-based advertising revenue, hotel room reservations sold through the websites, and advertising revenue from making cruise reservations available for price comparison and booking.

In recent years, a significant percentage of TripAdvisor’s user traffic as well as an increasing percentage of its consolidated revenue has come from its Non-Hotel products – attractions, restaurants and vacation rentals.

Attractions. TripAdvisor provides information and services for users to research, book and experience activities and attractions in popular travel destinations both through Viator, TripAdvisor’s dedicated Attractions business, and on TripAdvisor’s website and applications. TripAdvisor primarily generates commissions for each transaction it facilitates through its online reservation systems. In addition to its consumer-direct business, Viator also powers activity and attractions booking capabilities for its affiliate partners, including some of the world’s top airlines, hotel chains and online and offline travel agencies. TripAdvisor enables users to book approximately 83,000 activities and attractions, via third-party suppliers, which are available on Viator-branded websites and mobile applications and on TripAdvisor-branded websites and mobile applications.

Restaurants. TripAdvisor provides information and services for users to research and book restaurants in popular travel destinations through its dedicated restaurant reservations business, TheFork, and on TripAdvisor websites and applications. TheFork is an online restaurant booking platform operating on a number of websites (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, and www.dimmi.com.au), with a network of restaurant partners located primarily across Europe and Australia. TripAdvisor generates reservation revenue that is paid by restaurants for diners seated through TheFork’s online reservation systems, and generates subscription fees for TripAdvisor’s online booking and marketing analytics tools provided by TheFork and by TripAdvisor. TripAdvisor enables users to book approximately 46,000 restaurants, which are available on www.thefork.com and on TripAdvisor-branded websites and mobile applications.

Vacation Rentals. TripAdvisor provides information and services for users to research and book vacation and short-term rental properties, including full home rentals, condominiums, villas, beach rentals, cabins and cottages. The Vacation Rentals business generates revenue primarily by offering individual property owners and property managers, the ability to list their properties on TripAdvisor’s websites and mobile applications thereby connecting homeowners with travelers through a free-to-list, commission-based option, and, to a lesser extent, by an annual subscription-based fee structure. These properties are listed on www.flipkey.com, www.holidaylettings.co.uk, www.housetrip.com, www.niumba.com, and www.vacationhomerentals.com, and on TripAdvisor-branded websites and mobile applications.

   

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