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El Pollo Loco Holdings Inc's Business Segments
El Pollo Loco Holdings Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q2 FY2025
Reportable Segments
1
Largest Segment
Single reportable segment
Total Revenue
$ 210
Regions Reported
-
Revenue Share by Reportable Segment - Q2 FY2025
- Single reportable segment59.9%
Revenue by Reportable Segment - Q2 FY2025
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Single reportable segment | $ 126 | 59.9% |
Revenue by Product & Service Category - Q2 FY2025
- Service49.6%
- Franchise6.4%
- Franchise Advertising Fee3.9%
Revenue by Product & Service Category - Q2 FY2025
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Service | $ 104 | 49.6% |
| Franchise | $ 13 | 6.4% |
| Franchise Advertising Fee | $ 8 | 3.9% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of El Pollo Loco Holdings Inc
El Pollo Loco Holdings Inc. is a restaurant chain that specializes in flame-grilled chicken. The company was founded in 1975 in Los Angeles, California, by Juan Francisco Ochoa. Today, El Pollo Loco has over 450 locations across the United States, including in California, Arizona, Texas, and Nevada.
The restaurant chain is known for its signature dish, the flame-grilled chicken, which is marinated in a proprietary blend of citrus, herbs, and spices. In addition to chicken, El Pollo Loco also serves various other Mexican-inspired dishes, including burritos, tacos, and salads.
El Pollo Loco has built its brand around the concept of fresh, healthy, and flavorful food. All of the chicken used in its dishes is fresh, never frozen, and free of artificial flavors, colors, or preservatives. The company also uses only natural ingredients in its salsas and guacamole, and all of its food is cooked to order.
In recent years, El Pollo Loco has also introduced new menu items to cater to changing consumer preferences. For example, the chain now offers plant-based options such as the Beyond Meat® Taco and the Beyond Meat® El Pollo Loco Burrito.
The company's focus on quality ingredients and healthy options has garnered a loyal customer base. El Pollo Loco has been recognized for its food by various industry groups, including the Harris Poll EquiTrend study, which named it the "Brand of the Year" in the fast casual restaurant category in 2018.
In addition to its restaurant operations, El Pollo Loco has also expanded its business through franchising. The company has over 30 franchised locations across the United States, and it is actively seeking new franchise partners to help it grow further.
Overall, El Pollo Loco Holdings Inc. is a well-established and respected restaurant chain that is committed to providing fresh, flavorful, and healthy food to its customers. Its continued growth and expansion suggest that it will remain a prominent player in the fast casual restaurant industry for years to come.
The restaurant chain is known for its signature dish, the flame-grilled chicken, which is marinated in a proprietary blend of citrus, herbs, and spices. In addition to chicken, El Pollo Loco also serves various other Mexican-inspired dishes, including burritos, tacos, and salads.
El Pollo Loco has built its brand around the concept of fresh, healthy, and flavorful food. All of the chicken used in its dishes is fresh, never frozen, and free of artificial flavors, colors, or preservatives. The company also uses only natural ingredients in its salsas and guacamole, and all of its food is cooked to order.
In recent years, El Pollo Loco has also introduced new menu items to cater to changing consumer preferences. For example, the chain now offers plant-based options such as the Beyond Meat® Taco and the Beyond Meat® El Pollo Loco Burrito.
The company's focus on quality ingredients and healthy options has garnered a loyal customer base. El Pollo Loco has been recognized for its food by various industry groups, including the Harris Poll EquiTrend study, which named it the "Brand of the Year" in the fast casual restaurant category in 2018.
In addition to its restaurant operations, El Pollo Loco has also expanded its business through franchising. The company has over 30 franchised locations across the United States, and it is actively seeking new franchise partners to help it grow further.
Overall, El Pollo Loco Holdings Inc. is a well-established and respected restaurant chain that is committed to providing fresh, flavorful, and healthy food to its customers. Its continued growth and expansion suggest that it will remain a prominent player in the fast casual restaurant industry for years to come.
El Pollo Loco Holdings, Inc. is a prominent fast-casual restaurant chain specializing in Mexican-style cuisine, particularly known for its flame-grilled chicken. Founded in 1975 in Guasave, Mexico, the brand has grown significantly, with over 480 locations established across the United States. The company emphasizes a commitment to quality and health-conscious offerings that cater to a diverse clientele.
Segments:
El Pollo Loco targets various customer segments to broaden its appeal and market reach. The primary segments include:
1. Health-Conscious Consumers: With an increasing trend towards healthier eating, El Pollo Loco focuses on providing grilled rather than fried options, relying on fresh ingredients that resonate well with health-focused diners. Their transparent nutritional information helps in appealing to this demographic.
2. Families: The restaurant designs its environment and menu to be family-friendly. It offers value-oriented meal options, larger portions, and a casual atmosphere conducive to family dining. The presence of variety in the menu allows families to share and enjoy a range of flavors together.
3. Young Adults and Millennials: This group is attracted to the fast-casual dining trend, looking for quick yet quality meal options. El Pollo Loco’s modern branding, vibrant restaurant designs, and digital engagement through mobile apps and social media resonate well with younger audiences.
4. Groups and Social Gatherings: The casual dining setup is also ideal for friends and colleagues looking to enjoy a meal together. The menu is designed to encourage sharing, making it suitable for social outings.
5. Catering and Events: El Pollo Loco’s catering services appeal to corporate and social events, providing easily shareable platters that cater to larger groups.
Products:
The menu at El Pollo Loco is a vibrant celebration of flavors heavily centered around its flame-grilled chicken. Key offerings include:
1. Flame-Grilled Chicken: The signature item, the flame-grilled chicken, is marinated with a proprietary blend of herbs and spices that is unique to El Pollo Loco. The cooking method ensures the chicken is juicy and infused with flavor.
2. Chicken Dishes:
- Whole Chicken: Available for family meals and gathering purposes.
- Chicken Tenders: A crispy option for those looking for a different texture.
- Chicken Meals: Grilled chicken served with two sides and tortillas.
3. Burritos, Tacos, and Quesadillas:
- Burritos: Stuffed with grilled chicken, rice, beans, and various toppings, customizable according to customer preferences.
- Tacos: Offered with a variety of fillings that include grilled chicken, and available in both soft and crispy shells.
- Quesadillas: Grilled cheese-filled tortillas with options for adding chicken or other ingredients.
4. Bowls: A healthy option with a base of rice or salad topped with grilled chicken, fresh vegetables, and various salsas.
5. Sides and Condiments:
- Seasoned Rice and Beans: Common sides that accompany many of the main dishes.
- Chips and Guacamole: A popular choice that complements any meal.
- Salads: Featuring crisp ingredients that can serve as a meal on their own or a side.
6. Drinks and Desserts: A selection of beverages, including soft drinks, aguas frescas, and seasonal offerings. Desserts may include traditional options that complement the Mexican cuisine theme.
Services:
El Pollo Loco’s service offerings enhance the customer experience:
1. Dining Atmosphere: The restaurants are designed to be warm and welcoming, fostering a casual dining experience that invites customers to relax and enjoy their meals.
2. Online Ordering & Mobile App: Customers can place orders online or through the El Pollo Loco mobile app, available for pickup or delivery. This convenience caters to the growing demand for on-the-go dining options.
3. Catering Services: El Pollo Loco provides catering for business meetings, events, and parties, featuring party platters of their signature chicken and sides, designed for easy serving.
4. Loyalty Program - Loco Rewards: Through this program, customers earn points for every purchase. Points can be redeemed for rewards, enticing customers to return regularly and try new items.
5. Promotions and Discounts: The restaurant frequently offers limited-time promotions, discounts, and special deals that encourage new customers to try the menu and reward loyal patrons.
In summary, El Pollo Loco Holdings, Inc. successfully curates an extensive range of products and services that cater to various customer demographics. The signature focus on fresh, flavorful, flame-grilled chicken dishes, combined with family-oriented meal offerings and a commitment to customer convenience, positions the brand well in the competitive fast-casual dining landscape.
Segments:
El Pollo Loco targets various customer segments to broaden its appeal and market reach. The primary segments include:
1. Health-Conscious Consumers: With an increasing trend towards healthier eating, El Pollo Loco focuses on providing grilled rather than fried options, relying on fresh ingredients that resonate well with health-focused diners. Their transparent nutritional information helps in appealing to this demographic.
2. Families: The restaurant designs its environment and menu to be family-friendly. It offers value-oriented meal options, larger portions, and a casual atmosphere conducive to family dining. The presence of variety in the menu allows families to share and enjoy a range of flavors together.
3. Young Adults and Millennials: This group is attracted to the fast-casual dining trend, looking for quick yet quality meal options. El Pollo Loco’s modern branding, vibrant restaurant designs, and digital engagement through mobile apps and social media resonate well with younger audiences.
4. Groups and Social Gatherings: The casual dining setup is also ideal for friends and colleagues looking to enjoy a meal together. The menu is designed to encourage sharing, making it suitable for social outings.
5. Catering and Events: El Pollo Loco’s catering services appeal to corporate and social events, providing easily shareable platters that cater to larger groups.
Products:
The menu at El Pollo Loco is a vibrant celebration of flavors heavily centered around its flame-grilled chicken. Key offerings include:
1. Flame-Grilled Chicken: The signature item, the flame-grilled chicken, is marinated with a proprietary blend of herbs and spices that is unique to El Pollo Loco. The cooking method ensures the chicken is juicy and infused with flavor.
2. Chicken Dishes:
- Whole Chicken: Available for family meals and gathering purposes.
- Chicken Tenders: A crispy option for those looking for a different texture.
- Chicken Meals: Grilled chicken served with two sides and tortillas.
3. Burritos, Tacos, and Quesadillas:
- Burritos: Stuffed with grilled chicken, rice, beans, and various toppings, customizable according to customer preferences.
- Tacos: Offered with a variety of fillings that include grilled chicken, and available in both soft and crispy shells.
- Quesadillas: Grilled cheese-filled tortillas with options for adding chicken or other ingredients.
4. Bowls: A healthy option with a base of rice or salad topped with grilled chicken, fresh vegetables, and various salsas.
5. Sides and Condiments:
- Seasoned Rice and Beans: Common sides that accompany many of the main dishes.
- Chips and Guacamole: A popular choice that complements any meal.
- Salads: Featuring crisp ingredients that can serve as a meal on their own or a side.
6. Drinks and Desserts: A selection of beverages, including soft drinks, aguas frescas, and seasonal offerings. Desserts may include traditional options that complement the Mexican cuisine theme.
Services:
El Pollo Loco’s service offerings enhance the customer experience:
1. Dining Atmosphere: The restaurants are designed to be warm and welcoming, fostering a casual dining experience that invites customers to relax and enjoy their meals.
2. Online Ordering & Mobile App: Customers can place orders online or through the El Pollo Loco mobile app, available for pickup or delivery. This convenience caters to the growing demand for on-the-go dining options.
3. Catering Services: El Pollo Loco provides catering for business meetings, events, and parties, featuring party platters of their signature chicken and sides, designed for easy serving.
4. Loyalty Program - Loco Rewards: Through this program, customers earn points for every purchase. Points can be redeemed for rewards, enticing customers to return regularly and try new items.
5. Promotions and Discounts: The restaurant frequently offers limited-time promotions, discounts, and special deals that encourage new customers to try the menu and reward loyal patrons.
In summary, El Pollo Loco Holdings, Inc. successfully curates an extensive range of products and services that cater to various customer demographics. The signature focus on fresh, flavorful, flame-grilled chicken dishes, combined with family-oriented meal offerings and a commitment to customer convenience, positions the brand well in the competitive fast-casual dining landscape.