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Lifevantage's Business Segments
Lifevantage's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q3 FY2026
Reportable Segments
1
Largest Segment
Reportable Segment
Total Revenue
$ 44
Regions Reported
1
Revenue Share by Reportable Segment - Q3 FY2026
- Reportable Segment0%
Revenue by Reportable Segment - Q3 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Reportable Segment | $ 44 | - |
Revenue Share by Region - Q3 FY2026
- Other Foreign12.9%
Revenue by Geographic Region - Q3 FY2026
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| Other Foreign | $ 6 | 12.9% |
Revenue by Product & Service Category - Q3 FY2026
- Protandim45.8%
- True Science Product Line20.4%
- Life Vantage Product Line14.5%
- AXIO product line7.9%
- Love Biome Product Line7.3%
- Phys IQ Product Line1.9%
- Product and Service Other1.5%
- Petandim product line1.1%
Revenue by Product & Service Category - Q3 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Protandim | $ 20 | 45.8% |
| True Science Product Line | $ 9 | 20.4% |
| Life Vantage Product Line | $ 6 | 14.5% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
5 more categories available
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Description of Lifevantage
LifeVantage Corp is a publicly-traded health and wellness company headquartered in Sandy, Utah, United States. The company was founded in 2003 by Paul Myhill and Darren Jensen, and it specializes in nutraceuticals, dietary supplements, and skin care products. LifeVantage's mission is to help people achieve their best health, vitality, and success.
LifeVantage's flagship product is a dietary supplement called Protandim, which is designed to reduce oxidative stress and inflammation in the body. Protandim contains a blend of natural herbs and antioxidants, including milk thistle, bacopa, ashwagandha, green tea, and turmeric. According to the company, clinical studies have shown that Protandim can activate the Nrf2 pathway, which is responsible for regulating the production of antioxidant enzymes in the body. This can help to reduce cellular damage and improve overall health and well-being.
In addition to Protandim, LifeVantage offers a range of other nutraceuticals and dietary supplements, including Omega+ and Axio. Omega+ contains a blend of omega-3 fatty acids, vitamin D, and CoQ10, which can help to support cardiovascular health and brain function. Axio is a dietary supplement that is designed to improve mental clarity, focus, and energy. It contains a blend of natural ingredients, including green tea, guarana, and ginseng.
LifeVantage also has a line of skin care products called TrueScience, which is designed to protect and nourish the skin. TrueScience products contain a blend of natural ingredients, including antioxidants, peptides, and botanical extracts. According to the company, TrueScience can help to reduce the appearance of fine lines and wrinkles, improve skin texture and tone, and protect the skin from environmental damage.
LifeVantage operates as a multi-level marketing company, which means that it relies on independent distributors to sell its products. Distributors can earn commissions on the products they sell, as well as bonuses and rewards for recruiting and training new distributors. The company offers a range of training and support resources for its distributors, including online tools, marketing materials, and events.
Overall, LifeVantage Corp is a health and wellness company that specializes in nutraceuticals, dietary supplements, and skin care products. The company's flagship product is Protandim, which is designed to reduce oxidative stress and inflammation in the body. LifeVantage operates as a multi-level marketing company and relies on independent distributors to sell its products. The company is committed to helping people achieve their best health, vitality, and success.
LifeVantage's flagship product is a dietary supplement called Protandim, which is designed to reduce oxidative stress and inflammation in the body. Protandim contains a blend of natural herbs and antioxidants, including milk thistle, bacopa, ashwagandha, green tea, and turmeric. According to the company, clinical studies have shown that Protandim can activate the Nrf2 pathway, which is responsible for regulating the production of antioxidant enzymes in the body. This can help to reduce cellular damage and improve overall health and well-being.
In addition to Protandim, LifeVantage offers a range of other nutraceuticals and dietary supplements, including Omega+ and Axio. Omega+ contains a blend of omega-3 fatty acids, vitamin D, and CoQ10, which can help to support cardiovascular health and brain function. Axio is a dietary supplement that is designed to improve mental clarity, focus, and energy. It contains a blend of natural ingredients, including green tea, guarana, and ginseng.
LifeVantage also has a line of skin care products called TrueScience, which is designed to protect and nourish the skin. TrueScience products contain a blend of natural ingredients, including antioxidants, peptides, and botanical extracts. According to the company, TrueScience can help to reduce the appearance of fine lines and wrinkles, improve skin texture and tone, and protect the skin from environmental damage.
LifeVantage operates as a multi-level marketing company, which means that it relies on independent distributors to sell its products. Distributors can earn commissions on the products they sell, as well as bonuses and rewards for recruiting and training new distributors. The company offers a range of training and support resources for its distributors, including online tools, marketing materials, and events.
Overall, LifeVantage Corp is a health and wellness company that specializes in nutraceuticals, dietary supplements, and skin care products. The company's flagship product is Protandim, which is designed to reduce oxidative stress and inflammation in the body. LifeVantage operates as a multi-level marketing company and relies on independent distributors to sell its products. The company is committed to helping people achieve their best health, vitality, and success.
LifeVantage Corp is a publicly-traded company that operates in the health and wellness industry, focusing significantly on the innovative field of nutrigenomics—the study of how nutrition interacts with gene expression to influence health. Founded in 2003 and headquartered in Sandy, Utah, the company’s mission is centered on enhancing the wellbeing of individuals by understanding and applying the principles of nutrigenomics.
Segments
LifeVantage Corp categorizes its operations into two primary segments: direct-selling and retail.
1. Direct-Selling Segment:
This segment represents the largest portion of LifeVantages business model and is also referred to as network marketing. The company utilizes a robust network of independent distributors who sell its products directly to consumers. These distributors operate on a commission-based structure, incentivizing them to not only sell the products but also recruit new distributors and expand their own sales networks. This approach leverages personal relationships and social networks, allowing for organic growth in customer bases and contributing to the overall sales strategy of the company. LifeVantage provides extensive training and resources to empower distributors in their sales efforts and business development.
2. Retail Segment:
LifeVantage has made strategic moves to expand its presence in traditional retail channels. This segment includes sales through various platforms such as health food stores, pharmacies, and online marketplaces. By tapping into retail distribution, LifeVantage seeks to increase its market penetration and reach a broader audience that might prefer purchasing health products through conventional retail avenues.
Products
LifeVantage offers an array of health supplements and skincare products that are fundamental to its nutrigenomic foundation. Each product is meticulously designed to support overall health and wellbeing through the interaction of nutrition and genetics.
1. Protandim Nrf2 Synergizer:
As the flagship product of LifeVantage, Protandim is a proprietary dietary supplement distinguished by its ability to significantly reduce oxidative stress in the body. The formulation is patented and comprises a unique blend of natural plant extracts that work synergistically to activate the Nrf2 pathway. This pathway is a vital cellular defense mechanism that regulates the antioxidant response, aiding in supporting the bodys natural protective systems against cellular damage.
2. TrueScience:
TrueScience represents LifeVantages line of skincare products, developed with the principles of nutrigenomics to enhance skin health. These products are crafted to be gentle yet effective, providing the essential nutrients required for maintaining youthful, vibrant skin. TrueScience includes facial cleansers, anti-aging creams, and targeted treatments aimed at addressing various skin concerns.
3. PhysIQ:
The PhysIQ line comprises weight management products that leverage the principles of nutrigenomics. These supplements are formulated with a thoughtful blend of natural ingredients that support various aspects of weight control, including metabolism enhancement, appetite suppression, and energy optimization. PhysIQ products cater to individuals seeking structured weight management solutions without compromising overall health.
Services
Beyond product offerings, LifeVantage provides an array of services designed to empower its distributors:
1. Marketing and Sales Support:
LifeVantage is committed to equipping its independent distributors with comprehensive marketing and sales support. The company offers a wealth of training programs, tools, and resources to enable distributors to effectively promote the products and grow their individual businesses. This support is instrumental in nurturing distributor confidence and competence in various marketing tactics.
2. Personal Coaching:
To further bolster distributor success, LifeVantage offers personalized coaching sessions focused on business strategy, goal-setting, and time management. These one-on-one coaching opportunities are tailored to meet the specific needs of distributors, helping them to set realistic targets and manage their time efficiently to achieve business growth.
Conclusion
In summary, LifeVantage Corp operates at the intersection of health and technology, offering innovative products grounded in the science of nutrigenomics through both direct-selling and retail channels. The company’s diverse range of health supplements and skincare products, along with robust support services for its distributors, reflects its commitment to enhancing the health and wellbeing of individuals while fostering a supportive community for its business partners.
Segments
LifeVantage Corp categorizes its operations into two primary segments: direct-selling and retail.
1. Direct-Selling Segment:
This segment represents the largest portion of LifeVantages business model and is also referred to as network marketing. The company utilizes a robust network of independent distributors who sell its products directly to consumers. These distributors operate on a commission-based structure, incentivizing them to not only sell the products but also recruit new distributors and expand their own sales networks. This approach leverages personal relationships and social networks, allowing for organic growth in customer bases and contributing to the overall sales strategy of the company. LifeVantage provides extensive training and resources to empower distributors in their sales efforts and business development.
2. Retail Segment:
LifeVantage has made strategic moves to expand its presence in traditional retail channels. This segment includes sales through various platforms such as health food stores, pharmacies, and online marketplaces. By tapping into retail distribution, LifeVantage seeks to increase its market penetration and reach a broader audience that might prefer purchasing health products through conventional retail avenues.
Products
LifeVantage offers an array of health supplements and skincare products that are fundamental to its nutrigenomic foundation. Each product is meticulously designed to support overall health and wellbeing through the interaction of nutrition and genetics.
1. Protandim Nrf2 Synergizer:
As the flagship product of LifeVantage, Protandim is a proprietary dietary supplement distinguished by its ability to significantly reduce oxidative stress in the body. The formulation is patented and comprises a unique blend of natural plant extracts that work synergistically to activate the Nrf2 pathway. This pathway is a vital cellular defense mechanism that regulates the antioxidant response, aiding in supporting the bodys natural protective systems against cellular damage.
2. TrueScience:
TrueScience represents LifeVantages line of skincare products, developed with the principles of nutrigenomics to enhance skin health. These products are crafted to be gentle yet effective, providing the essential nutrients required for maintaining youthful, vibrant skin. TrueScience includes facial cleansers, anti-aging creams, and targeted treatments aimed at addressing various skin concerns.
3. PhysIQ:
The PhysIQ line comprises weight management products that leverage the principles of nutrigenomics. These supplements are formulated with a thoughtful blend of natural ingredients that support various aspects of weight control, including metabolism enhancement, appetite suppression, and energy optimization. PhysIQ products cater to individuals seeking structured weight management solutions without compromising overall health.
Services
Beyond product offerings, LifeVantage provides an array of services designed to empower its distributors:
1. Marketing and Sales Support:
LifeVantage is committed to equipping its independent distributors with comprehensive marketing and sales support. The company offers a wealth of training programs, tools, and resources to enable distributors to effectively promote the products and grow their individual businesses. This support is instrumental in nurturing distributor confidence and competence in various marketing tactics.
2. Personal Coaching:
To further bolster distributor success, LifeVantage offers personalized coaching sessions focused on business strategy, goal-setting, and time management. These one-on-one coaching opportunities are tailored to meet the specific needs of distributors, helping them to set realistic targets and manage their time efficiently to achieve business growth.
Conclusion
In summary, LifeVantage Corp operates at the intersection of health and technology, offering innovative products grounded in the science of nutrigenomics through both direct-selling and retail channels. The company’s diverse range of health supplements and skincare products, along with robust support services for its distributors, reflects its commitment to enhancing the health and wellbeing of individuals while fostering a supportive community for its business partners.