PC Client Group operating segment offers products that are incorporated into
notebook platforms (including Ultrabook systems), and desktop computers for
consumers and businesses.
• Our strategy for the notebook computing market segment is to offer
notebook PC technologies designed to improve performance, battery life, and
wireless connectivity, as well as to allow for the design of smaller, lighter,
and thinner form factors. We are also increasing our focus on notebook products
designed to offer technologies that provide increased manageability and security.
In addition, we are focusing on providing seamless connectivity within our platforms
through the use and development of communication technologies such as wireless
wide area network, WiFi, and 4G LTE.
• Our strategy for the Ultrabook systems market segment is to offer designs
that enable a new user experience by accelerating a new class of mobile computers
that use low power processors. These computers combine the performance and capabilities
of today’s notebooks and tablets in a thin and light form factor that
is highly responsive, secure, and seamlessly connects to the Internet and other
enabled devices. The first generation of Ultrabook systems, which were released
in the fourth quarter of 2011, was built using our 2nd generation Intel®
Core™ processor family.
• Our strategy for the desktop computing market segment is to offer products
that provide increased manageability, security, and energy-efficient performance
while lowering total cost of ownership for businesses. For consumers in the
desktop computing market segment, we also focus on the design of products for
high-end enthusiast PCs and mainstream PCs with rich audio and video capabilities.
Data Center Group operating segment offers products that provide leading performance,
energy efficiency, and virtualization technology for server, workstation, and
storage platforms. We are also increasing our focus on products designed for
high-performance and mission-critical computing, cloud computing services, and
emerging markets. Such products include the introduction of our new server platform,
which incorporates our 32nm Intel® Xeon® processors supporting up to
10 cores. In addition, we offer wired connectivity solutions, such as our Thunderbolt™
technology, that are incorporated into products that make up the infrastructure
for the Internet.
Other Intel architecture operating segments offer products that are designed
for use in the mobile communications, embedded, netbook, tablet, and smartphone
market segments.
• Our strategy for the mobile communications market segment is to offer
a portfolio of products that covers a broad range of wireless connectivity options
by combining Intel® WiFi technology with our 2G and 3G technologies, and
creates a combined path to accelerate industry adoption of 4G LTE. These products
feature low power consumption, innovative designs, and multi-standard platform
solutions.
• Our strategy for the embedded market segment is to drive Intel architecture
as a solution for embedded applications by delivering long life-cycle support,
software and architectural scalability, and platform integration.
• Our strategy for the netbook market segment is to enable small form-factor
and portable companion devices that are affordable for entry-level computing.
We are focusing on offering performance capabilities and features across multiple
operating systems that allow for enhanced end-user experiences, such as all-day
battery life, seamless connectivity, improved synchronization of content between
devices, and enhanced media sharing.
• Our strategy for the tablet market segment is to offer Intel architecture
solutions optimized for multiple operating systems and application ecosystems,
such as our recent introduction of a platform for tablets that incorporates
the Intel Atom processor (formerly code named Oak Trail). We are accelerating
the process technology development for our Intel Atom product line to deliver
increased battery life, performance, and feature integration.
• Our strategy for the smartphone device market segment is to offer Intel
Atom processor-based products that enable smartphones to deliver innovative
content and services. Such products include the introduction of a new platform
for smartphones that incorporates the Intel Atom processor (formerly code named
Medfield), which will deliver increased performance and system responsiveness
while also enabling a longer battery life.
Software and services operating segments create differentiated user experiences
on Intel platforms. We differentiate by combining Intel platform features and
enhanced software and services. Our three main initiatives include:
• developing platforms that can be used across multiple operating systems,
applications, and services across all Intel products;
• optimizing features and performance by enabling the software ecosystem
to quickly take advantage of new platform features and capabilities; and
• delivering complete solutions by utilizing software, services, and
hardware to create a more secure online experience, such as our recent introduction
of McAfee DeepSAFE* technology, which provides additional security below the
operating system of the platform.