Description of Harris Interactive Inc's Business Segments
Harris Interactive Inc, known for its expertise in market research and public opinion polling, offers a wide range of segments, products, and services tailored to meet the diverse needs of businesses, government entities, and non-profit organizations.
Segments
1. Market Research: - Harris Interactive’s core segment, market research, encompasses qualitative and quantitative methods to gather insights about consumer behaviors, preferences, and trends. - The organization specializes in custom studies, leveraging a variety of methodologies tailored to specific client needs.
2. Public Opinion Research: - Known for its polling capabilities, Harris Interactive conducts surveys on political, social, and economic issues. - This segment serves media outlets, political campaigns, and academic institutions, providing data and analysis that influence public discourse.
3. Digital and Interactive Insights: - This segment focuses on leveraging digital tools and platforms to collect and analyze data. - With the growing importance of online presence, Harris offers services that tap into social media, online communities, and digital engagement to gauge public sentiment and brand perception.
4. Customer Experience and Brand Loyalty: - Harris Interactive helps organizations understand customer satisfaction and loyalty through proprietary models and metrics. - These insights assist companies in improving their products and services, ultimately enhancing the overall customer experience.
5. Healthcare Research: - Focusing on the evolving healthcare landscape, Harris provides research tailored to pharmaceutical companies, healthcare providers, and payers. - This includes patient and physician insights, market access studies, and health outcomes research.
Products
1. Custom Research Solutions: - Tailored methodologies designed to meet specific research objectives, including focus groups, in-depth interviews, and surveys. - Client-specific deliverables that provide actionable insights, facilitating data-driven decision-making.
2. Online Surveys and Panels: - Access to a diverse set of online panels for quick and efficient data collection. - Harris leverages its proprietary technology to facilitate survey distribution, data collection, and analysis.
3. Market Segmentation Analysis: - Tools and models that help businesses identify and prioritize market segments based on consumer behavior and preferences. - Insights delivered support targeted marketing strategies and product development.
4. Benchmarking Tools: - Comparative research tools that allow clients to assess their performance against competitors and industry standards. - These benchmarks support strategic planning and operational improvements.
Services
1. Consulting Services: - Strategic consultation aimed at helping organizations integrate research findings into business strategies. - The consulting team collaborates with clients to develop actionable recommendations based on research insights.
2. Data Analysis and Reporting: - Comprehensive data analysis services that transform raw data into meaningful insights. - Reports include visualizations, presentations, and summaries that facilitate easy understanding of research findings.
3. Tracking Studies: - Longitudinal research services that monitor changes in consumer attitudes over time. - This ongoing analysis helps clients adapt their strategies to evolving market conditions.
4. Audience Engagement Strategies: - Services aimed at enhancing interaction with target demographics through innovative research techniques. - This includes tailoring communication strategies based on audience insights to improve engagement and loyalty.
5. Web-based Reporting Platforms: - Advanced reporting tools that allow clients to access research data in real-time through interactive dashboards. - These platforms provide self-service capabilities, enabling clients to visualize and manipulate data according to their needs.
In summary, Harris Interactive Inc offers a comprehensive suite of market research and consulting services, aimed at providing organizations with the insights needed to navigate complex market dynamics. Its diverse segments cater to various industries, ensuring that businesses can leverage data effectively for strategic advantage.
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