Retail and Business Banking:
The Retail and Business Banking segment provides a wide array of financial
products and services including but not limited to loans, deposits, investment,
and treasury management services to our consumer and small business customers.
Huntington serves customers primarily through our traditional banking network
of over 600 branches as well as our convenience branches located in grocery
stores and retirement centers in Ohio, Michigan, Pennsylvania, Indiana, West
Virginia, and Kentucky. In addition to our extensive branch network, customers
can access Huntington through online banking, mobile banking, 24-hour telephone
banking, and over 1,300 ATMs.
Regional and Commercial Banking:
This segment provides a variety of banking products and services to customers
within our primary banking markets that generally have larger credit exposures
and sales revenues compared with our Retail and Business Banking customers.
Huntington products in this segment include commercial loans, international
trade, treasury management, leasing, capital market services including interest
rate risk protection products, and mezzanine investment capabilities. Regional
and Commercial Banking also focuses on financial solutions for corporate and
institutional customers including investment banking, sales and trading of securities,
and retirement plan services. The Regional and Commercial Banking team has significantly
expanded its equipment leasing capabilities, as well as focused on serving the
commercial banking needs of key verticals including not-for-profit organizations,
healthcare entities, and large corporations. Commercial bankers personally deliver
these products and services directly and with cross-segment product partners.
Huntington consistently strives to develop extensive relationships with clients
creating defined relationship plans which identify needs and offer solutions.
Automobile Finance and Commercial Real Estate:
This segment provides lending and other banking products and services to customers
outside of our normal retail and commercial banking segments. Our products and
services are delivered through highly specialized relationship-focused bankers
and our cross segment product partners. Huntington creates well-defined relationship
plans which identify needs where solutions are developed and customer commitments
are obtained.
The Automotive Finance team services automobile dealerships, its owners, and
consumers buying automobiles through these dealerships. Huntington has provided
new and used automobile financing and dealer services throughout the Midwest
since the early 1950s. This consistency in the market and our focus on working
with strong dealerships, has allowed us to actively deepen relationships while
building a strong reputation. Huntington has a dominant market share position
within our Midwest footprint as evidenced by a #1 share in two of our core states:
Ohio and Kentucky (AutoCount 2010). The Automotive team serves customers within
our footprint and we have recently expanded into the New England area.
The Commercial Real Estate team serves professional real estate developers,
and Real Estate Investment Trusts (REITs). Huntington has a clear focus on experienced,
well-managed, well-capitalized top tier real estate developers who are capable
of operating in all economic phases of the real estate industry. Most of our
customers are located within our footprint.
Wealth Advisors, Government Finance, and Home Lending:
This segment consists of our wealth management, government banking, and home
lending businesses. In wealth management, Huntington provides financial services
to high net worth clients in our primary banking markets and Florida. Huntington
Wealth Advisors delivers a comprehensive solution through a unified sales team
providing private banking, investment, insurance, and trust services. Aligned
with the eleven regional commercial banking markets, this coordinated service
model delivers products and services directly and through the other segment
product partners. A fundamental point of differentiation is our commitment to
be in the market, working closely with clients and their other advisors to identify
needs, offer solutions and provide ongoing advice in an optimal client experience.
The Government Finance Group provides financial products and services to government
and other public sector entities in our primary banking markets. A locally based
team of relationship managers works with clients to meet their public finance,
brokerage, trust, lending, and treasury management needs.
Home Lending originates and services consumer loans and mortgages for customers
who are generally located in our primary banking markets. Consumer and mortgage
lending products are primarily distributed through the Retail and Business Banking
segment, as well as through commissioned loan originators. Closely aligned,
our Community Development group serves an important role as it focuses on delivering
on our commitment to the communities Huntington serves.
Treasury/Other:
This segment includes revenue and expense related assets, liabilities, and
equity that are not directly assigned or allocated to one of the three business
segments. Assets included in this segment include bank owned life insurance,
investment securities, and mezzanine loans originated through Huntington Capital
Markets.