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Huntington Bancshares Incorporated's Business Segments
Huntington Bancshares Incorporated's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q2 FY2025
Reportable Segments
28
Largest Segment
Consumer and Business Banking
Total Revenue
$ 1,835
Regions Reported
-
Revenue Share by Reportable Segment - Q2 FY2025
- Consumer and Business Banking28.6%
- Cards and Payment Processing Revenue15.3%
- Consumer Regional Banking13.6%
- Commercial Banking11.6%
- Trust and Investment Management Services Revenue10.5%
- Payments and cash management revenue7.3%
- Service Charges Revenue6.1%
- Capital Market Fees6%
- Wealth and asset management revenue5%
- Consumer Regional Banking Payments and cash management revenue5%
- Consumer Regional Banking Wealth and asset management revenue4.7%
- Capital markets and advisory fees3.1%
- Customer deposit and loan fees2.9%
- Commercial Banking Capital markets and advisory fees2.8%
- Consumer Regional Banking Customer deposit and loan fees2.7%
- Commercial Banking Payments and cash management revenue2.4%
- Treasury Other1.8%
- Insurance Revenue1.7%
- Leasing revenue0.9%
- Consumer Regional Banking Leasing revenue0.7%
- Other Revenue0.5%
- Other noninterest income0.3%
- Consumer Regional Banking Capital markets and advisory fees0.3%
- Commercial Banking Wealth and asset management revenue0.2%
- Commercial Banking Other noninterest income0.2%
- Commercial Banking Customer deposit and loan fees0.2%
- Commercial Banking Leasing revenue0.1%
- Consumer Regional Banking Other noninterest income0.1%
Revenue by Reportable Segment - Q2 FY2025
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Consumer and Business Banking | $ 691 | 28.6% |
| Cards and Payment Processing Revenue | $ 370 | 15.3% |
| Consumer Regional Banking | $ 329 | 13.6% |
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Description of Huntington Bancshares Incorporated
Huntington Bancshares Incorporated (Huntington or the company) is a multi-state
diversified financial holding company organized under Maryland law in 1966 and
headquartered in Columbus, Ohio. Through its subsidiaries, Huntington is engaged
in providing full-service commercial and consumer banking services, mortgage banking
services, automobile financing, equipment leasing, investment management, trust
services, and discount brokerage services, as well as underwriting credit life
and disability insurance, and selling other insurance and financial products and
services. The Huntington National Bank, organized in 1866, is Huntington's only
bank subsidiary.
Huntington Bancshares Incorporated, a prominent financial services company, offers a diverse range of banking and financial products and services spread across several key business segments. Each segment is strategically designed to meet the unique needs of its various customer bases, including individuals, small businesses, and larger corporate clients. Below is an extensive overview of Huntingtons offerings.
Retail and Business Banking:
The Retail and Business Banking segment is geared toward consumer and small business clients, providing a broad spectrum of financial products and services. Key offerings include:
- Deposits: Checking accounts, savings accounts, money market accounts, and certificates of deposit (CDs). These products provide customers with flexible options to manage their funds and savings.
- Loans: The segment offers personal loans, auto loans, home equity loans, and business loans to support consumer financing needs and small business growth.
- Investment Services: Investment options for individuals saving for retirement or other financial goals, including brokerage services and mutual funds.
- Treasury Management Services: Tailored solutions for small businesses to manage cash flow and optimize liquidity, including payment processing, collections, and fraud prevention tools.
Huntington serves its customers through a robust retail banking network of over 600 branches, including convenience locations in grocery stores and retirement centers across several states: Ohio, Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky. Furthermore, customers have access to online and mobile banking platforms, 24-hour telephone banking, and a network of over 1,300 ATMs, ensuring convenience and accessibility.
Regional and Commercial Banking:
The Regional and Commercial Banking segment addresses the banking needs of larger clients with significant credit exposures. This segment includes:
- Commercial Loans: Customized loan solutions for businesses to finance growth, capital expenditures, and other operational needs.
- International Trade Services: Assistance for businesses engaged in global trade through financing and risk management solutions.
- Treasury Management: Comprehensive services designed for larger enterprises, including cash management, liquidity solutions, and payment processing.
- Leasing and Capital Markets: Equipment leasing options and access to capital market products, such as interest rate risk protection and mezzanine financing.
This segment also emphasizes deep relationships with corporate and institutional clients, offering investment banking services and sales and trading of securities, aiming to develop customized relationship plans that identify specific customer needs and provide comprehensive solutions.
Automobile Finance and Commercial Real Estate:
This segment focuses on specialized financing solutions outside the traditional retail and commercial banking domains:
- Automobile Finance: Catering to auto dealerships and consumers, Huntington provides financing for new and used automobiles. The team has a strong presence in the Midwest and recently expanded into New England, maintaining a leading market share in states like Ohio and Kentucky.
- Commercial Real Estate Financing: Serving professional real estate developers and Real Estate Investment Trusts (REITs), Huntington focuses on providing loans for various real estate projects while ensuring that clients are financially stable and well-capitalized, regardless of economic conditions.
Wealth Advisors, Government Finance, and Home Lending:
This segment encompasses wealth management, government banking, and home lending:
- Wealth Management: Huntington Wealth Advisors offers a suite of services to high net worth clients, including private banking, investment management, insurance products, and trust services. A coordinated approach ensures clients receive ongoing financial advice tailored to their circumstances.
- Government Finance: This group serves public sector clients, offering financial products and services including public finance, trust services, and treasury management.
- Home Lending: Focused on originating and servicing consumer loans and mortgages, this area provides home financing solutions primarily within Huntingtons core markets. The Community Development group works to enhance community ties by addressing local needs through lending initiatives.
Treasury/Other:
The Treasury/Other segment includes various financial assets and liabilities that do not fit neatly into the other segments. This encompasses:
- Revenue and Expense Assets: This includes bank-owned life insurance, investment securities, and mezzanine loans that the company originates through its Capital Markets division.
Overall, Huntington Bancshares Incorporated is committed to delivering a comprehensive range of banking solutions tailored to the needs of its diverse customer base, cementing its reputation as a leading financial institution in its operating regions.
Retail and Business Banking:
The Retail and Business Banking segment is geared toward consumer and small business clients, providing a broad spectrum of financial products and services. Key offerings include:
- Deposits: Checking accounts, savings accounts, money market accounts, and certificates of deposit (CDs). These products provide customers with flexible options to manage their funds and savings.
- Loans: The segment offers personal loans, auto loans, home equity loans, and business loans to support consumer financing needs and small business growth.
- Investment Services: Investment options for individuals saving for retirement or other financial goals, including brokerage services and mutual funds.
- Treasury Management Services: Tailored solutions for small businesses to manage cash flow and optimize liquidity, including payment processing, collections, and fraud prevention tools.
Huntington serves its customers through a robust retail banking network of over 600 branches, including convenience locations in grocery stores and retirement centers across several states: Ohio, Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky. Furthermore, customers have access to online and mobile banking platforms, 24-hour telephone banking, and a network of over 1,300 ATMs, ensuring convenience and accessibility.
Regional and Commercial Banking:
The Regional and Commercial Banking segment addresses the banking needs of larger clients with significant credit exposures. This segment includes:
- Commercial Loans: Customized loan solutions for businesses to finance growth, capital expenditures, and other operational needs.
- International Trade Services: Assistance for businesses engaged in global trade through financing and risk management solutions.
- Treasury Management: Comprehensive services designed for larger enterprises, including cash management, liquidity solutions, and payment processing.
- Leasing and Capital Markets: Equipment leasing options and access to capital market products, such as interest rate risk protection and mezzanine financing.
This segment also emphasizes deep relationships with corporate and institutional clients, offering investment banking services and sales and trading of securities, aiming to develop customized relationship plans that identify specific customer needs and provide comprehensive solutions.
Automobile Finance and Commercial Real Estate:
This segment focuses on specialized financing solutions outside the traditional retail and commercial banking domains:
- Automobile Finance: Catering to auto dealerships and consumers, Huntington provides financing for new and used automobiles. The team has a strong presence in the Midwest and recently expanded into New England, maintaining a leading market share in states like Ohio and Kentucky.
- Commercial Real Estate Financing: Serving professional real estate developers and Real Estate Investment Trusts (REITs), Huntington focuses on providing loans for various real estate projects while ensuring that clients are financially stable and well-capitalized, regardless of economic conditions.
Wealth Advisors, Government Finance, and Home Lending:
This segment encompasses wealth management, government banking, and home lending:
- Wealth Management: Huntington Wealth Advisors offers a suite of services to high net worth clients, including private banking, investment management, insurance products, and trust services. A coordinated approach ensures clients receive ongoing financial advice tailored to their circumstances.
- Government Finance: This group serves public sector clients, offering financial products and services including public finance, trust services, and treasury management.
- Home Lending: Focused on originating and servicing consumer loans and mortgages, this area provides home financing solutions primarily within Huntingtons core markets. The Community Development group works to enhance community ties by addressing local needs through lending initiatives.
Treasury/Other:
The Treasury/Other segment includes various financial assets and liabilities that do not fit neatly into the other segments. This encompasses:
- Revenue and Expense Assets: This includes bank-owned life insurance, investment securities, and mezzanine loans that the company originates through its Capital Markets division.
Overall, Huntington Bancshares Incorporated is committed to delivering a comprehensive range of banking solutions tailored to the needs of its diverse customer base, cementing its reputation as a leading financial institution in its operating regions.