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Goodyear Tire & Rubber Co  (GT)
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    Sector  Consumer Discretionary    Industry Tires

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Goodyear Tire & Rubber Co Segments

North American Tire
   47.28 % of total Revenue
European Union Tire
   31.74 % of total Revenue
Latin American Tire
   10.04 % of total Revenue
Asia Tire
   10.95 % of total Revenue
Total Tires
   100 % of total Revenue

Business Segments (Sep. 30, 2015)
(in millions $)
III. Quarter
(of total Revenues)
(Sep. 30, 2015)
(in millions $)
III. Quarter
(Profit Margin)
North American Tire
1,978.00 47.28 % 323.00 16.33 %
European Union Tire
1,328.00 31.74 % 154.00 11.6 %
Latin American Tire
420.00 10.04 % 50.00 11.9 %
Asia Tire
458.00 10.95 % 72.00 15.72 %
Total Tires
4,184.00 100 % 599.00 14.32 %
4,184.00 100 % 599.00 14.32 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (Sep. 30, 2015)
Y/Y Revenue
III. Quarter
Q/Q Revenue
(Sep. 30, 2015)
Y/Y Income
III. Quarter
Q/Q Income
North American Tire
-3.84 % -2.37 % 53.81 % 0.62 %
European Union Tire
-17.92 % 4.98 % -14.92 % 42.59 %
Latin American Tire
-6.87 % 7.69 % 2.04 % 16.28 %
Asia Tire
-13.75 % -6.72 % -10 % -14.29 %
Total Tires
-10.16 % 0.29 % 15.19 % 7.73 %
-10.16 % 0.29 % 15.19 % 7.73 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Goodyear Tire & Rubber Co's North American Tire, European Union Tire, Latin American Tire, Asia Tire, Total Tires, Total segment. Select each division with the arrow.

  Goodyear Tire & Rubber Co's

Business Segments Description


Goodyear’s largest segment, the North American tire business (North American Tire), develops, manufactures, distributes and sells tires and related products and services in the United States and Canada. North American Tire manufactures tires in ten plants in the United States and three plants in Canada. Certain Dunlop-brand related businesses of North American Tire are conducted by Goodyear Dunlop Tires North America, Ltd., which is 75% owned by Goodyear and 25% owned by Sumitomo.

Tires. North American Tire manufactures and sells tires for automobiles, trucks, motorcycles, buses, farm implements, earthmoving equipment, commercial and military aircraft and industrial equipment and for various other applications.

Goodyear-brand radial passenger tire lines sold in North America include Assurance™ with ComforTred Technology™ for the luxury market, Assurance™ with TripleTred Technology™ with broad market appeal, Eagle® high performance and run-flat extended mobility technology (EMT) tires. Dunlop-brand radial passenger tire lines sold in North America include SP Sport® performance tires. The major lines of Goodyear-brand radial tires offered in the United States and Canada for sport utility vehicles and light trucks are Wrangler® and Fortera®. Goodyear also offers Dunlop-brand radials for light trucks such as the Rover™ and Grandtrek® lines. North American Tire also manufactures and sells several lines of Kelly-brand, other house brands and several lines of private brand radial passenger tires in the United States and Canada.

A full line of Goodyear-brand all-steel cord and belt construction radial medium truck tires, the Unisteel® series, for various applications, including line haul highway use and off-road service are manufactured and sold. In addition, various lines of Dunlop-brand, Kelly-brand, other house and private brand radial truck tires are sold in the United States and Canadian replacement markets.

Related Products and Services. North American Tire also:

• retreads truck, aircraft and heavy equipment tires, primarily as a service to its commercial customers.

• manufactures tread rubber and other tire retreading materials for trucks, heavy equipment and aircraft.

• manufactures rubber track for agricultural and construction equipment.

• provides automotive maintenance and repair services at approximately 778 retail outlets.

• sells automotive repair and maintenance items, automotive equipment and accessories and other items to dealers and consumers.

• provides miscellaneous other products and services.


Our second largest Tire Segment, European Union Tire, develops, manufactures, distributes and sells tires for automobiles, motorcycles, trucks, farm implements and construction equipment in western Europe, exports tires to other regions of the world and provides related products and services. European Union Tire manufactures tires in plants located in England, France, Germany and Luxembourg. Substantially all of the operations and assets of European Union Tire are owned and operated by Goodyear Dunlop Tires Europe B.V., a 75% owned subsidiary of Goodyear. European Union Tire:

• manufactures and sells Goodyear-brand, Dunlop-brand and Fulda-brand and other house brand passenger, truck, motorcycle, farm and heavy equipment tires.

• sells Debica-brand and Sava-brand passenger, truck and farm tires manufactured by the EEAME Tire Segment.

• sells new, and manufactures and sells retreaded, aircraft tires.

• provides various retreading and related services for truck and heavy equipment tires, primarily for its commercial truck tire customers.

• offers automotive repair services at retail outlets in which it owns a controlling interest.

• provides miscellaneous related products and services.


Our Eastern Europe, Africa and Middle East Tire Segment (“EEAME Tire”) manufactures and sells passenger, truck, farm, bicycle and construction equipment tires in eastern Europe, Africa and the Middle East. EEAME Tire manufactures tires in Poland, Slovenia, Turkey, Morocco and South Africa. EEAME Tire:

• maintains sales operations in most countries in eastern Europe (including Russia), Africa and the Middle East.

• exports tires for sale in western Europe, North America and other regions of the world.

• provides related products and services in certain markets.

• manufactures and sells Goodyear-brand, Kelly-brand, Debica-brand, Sava-brand and Fulda-brand tires and sells Dunlop-brand tires manufactured by European Union Tire.

• sells new and retreaded aircraft tires.

• provides various retreading and related services for truck and heavy equipment tires.

• sells automotive parts and accessories.

• provides automotive repair services.


Our Latin American Tire Business Segment manufactures and sells automobile, truck and farm tires throughout Central and South America (“Latin America”), sells tires to various export markets, retreads and sells commercial truck, aircraft and heavy equipment tires, and provides other products and services. Latin American Tire manufactures tires in Brazil, Chile, Colombia, Guatemala, Peru and Venezuela.

Latin American Tire manufactures and sells several lines of passenger, light and medium truck and farm tires. Latin American Tire also:

• manufactures and sells pre-cured treads for truck and heavy equipment tires.

• retreads, and provides various materials and related services for retreading, truck, aircraft and heavy equipment tires.

• manufactures other products, including batteries for motor vehicles.

• manufactures and sells new aircraft tires.

• provides miscellaneous other products and services.


Our tire business in Asia manufactures and sells tires for automobiles, light and medium trucks, farm and construction equipment and aircraft throughout the Asia and Pacific markets. Asia Tire manufactures tires in China, India, Indonesia, Japan, Malaysia, the Philippines, Taiwan and Thailand. Asia Tire also retreads aircraft tires and provides miscellaneous other products and services.


Our Engineered Products Segment develops, manufactures, distributes and sells numerous rubber and thermoplastic products worldwide. The products and services offered by Engineered Products include:

• belts and hoses for motor vehicles.

• conveyor and power transmission belts.

• air, water, steam, hydraulic, petroleum, fuel, chemical and materials handling hose for industrial applications.

• anti-vibration products.

• tank tracks.

• miscellaneous products and services.

Engineered Products manufactures products at eight plants in the United States and 20 plants in Australia, Brazil, Canada, Chile, China, France, Mexico, Slovenia, South Africa and Venezuela.


Our Chemical Products Segment develops, manufactures, distributes and sells synthetic rubber and rubber latices, various resins and organic chemicals used in rubber and plastic processing, and other chemical products. Sales are both to Goodyear and other customers. Chemical Products owns and operates four manufacturing facilities, a natural rubber plantation and processing facility in Indonesia and conducts natural rubber purchasing operations. We are exploring the sale of our Chemical business, or portions thereof, to both enhance our financial flexibility and focus future investments on our core business.


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