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Groupon Inc's Business Segments
Groupon Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 FY2026
Reportable Segments
2
Largest Segment
North America
Total Revenue
$ 117
Regions Reported
-
Revenue Share by Reportable Segment - Q1 FY2026
- North America76.8%
- International23.3%
Revenue by Reportable Segment - Q1 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| North America | $ 90 | 76.8% |
| International | $ 27 | 23.3% |
Revenue by Product & Service Category - Q1 FY2026
- Service, Local21%
- Service, Goods1.4%
- Service, Travel0.9%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Service, Local | $ 25 | 21% |
| Service, Goods | $ 2 | 1.4% |
| Service, Travel | $ 1 | 0.9% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
Description of Groupon Inc
Groupon is a two-sided worldwide marketplace that links customers and merchants. Our marketplace is accessible to consumers through our mobile applications and websites, which are essentially localized groupon.com sites in various countries. We have two business sectors, North America and International, and three product categories, Local, Goods, and Travel.
Service Revenue from Local, Travel, and Goods Categories: Service revenue primarily represents the net commissions earned from selling goods or services on behalf of third-party merchants. Service revenue is reported on a net basis as the purchase price collected from the customer less the portion of the purchase price that is payable to the third-party merchant. We also earn commissions when customers make purchases with retailers using digital coupons accessed through our websites and mobile applications.
Local. Our Local category includes experiences from local and national merchants, and other revenue sources that are primarily generated through our relationships with local and national merchants, including advertising revenue. Our local inventory comprises multiple subcategories of experiences, including: things to do; beauty and wellness; and dining. In addition to local and national offerings, we give consumers the ability to access digital coupons from thousands of retailers through our coupons offerings.
Goods. In our Goods category, we earn product revenue from transactions in which we sell merchandise inventory directly to customers, as well as service revenue from transactions in which third-party merchants sell products to customers through our marketplaces. Our transition to a third-party Goods marketplace was completed in the fourth quarter of 2021 and, going forward, we will primarily recognize Goods transaction revenue on a net basis within service revenue. Our Goods category currently includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel.
Travel. Through our Travel category, we feature travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. For many of our travel experiences, the customer must contact the merchant directly to make a travel reservation after purchasing a travel voucher from us. However, for some of our hotel offerings, customers make room reservations directly through our websites and mobile applications.
Service Revenue from Local, Travel, and Goods Categories: Service revenue primarily represents the net commissions earned from selling goods or services on behalf of third-party merchants. Service revenue is reported on a net basis as the purchase price collected from the customer less the portion of the purchase price that is payable to the third-party merchant. We also earn commissions when customers make purchases with retailers using digital coupons accessed through our websites and mobile applications.
Local. Our Local category includes experiences from local and national merchants, and other revenue sources that are primarily generated through our relationships with local and national merchants, including advertising revenue. Our local inventory comprises multiple subcategories of experiences, including: things to do; beauty and wellness; and dining. In addition to local and national offerings, we give consumers the ability to access digital coupons from thousands of retailers through our coupons offerings.
Goods. In our Goods category, we earn product revenue from transactions in which we sell merchandise inventory directly to customers, as well as service revenue from transactions in which third-party merchants sell products to customers through our marketplaces. Our transition to a third-party Goods marketplace was completed in the fourth quarter of 2021 and, going forward, we will primarily recognize Goods transaction revenue on a net basis within service revenue. Our Goods category currently includes merchandise across multiple product lines, such as electronics, sporting goods, jewelry, toys, household items and apparel.
Travel. Through our Travel category, we feature travel experiences at both discounted and market rates, including hotels, airfare and package deals covering both domestic and international travel. For many of our travel experiences, the customer must contact the merchant directly to make a travel reservation after purchasing a travel voucher from us. However, for some of our hotel offerings, customers make room reservations directly through our websites and mobile applications.
Groupon Inc. is an online marketplace that connects consumers with local merchants by offering various deals, discounts, and experiences. Primarily focused on delivering value to both customers and businesses, Groupon has segmented its offerings into several categories, products, and services designed to enhance the local commerce experience. Below is an extensive description of these segments.
1. Local Deals
a. Dining Deals:
Groupon frequently partners with local restaurants to offer discounts on meal purchases. These deals can range from a percentage off the total bill to specific offers like Buy one entrée, get one free.This segment attracts food lovers looking to explore new dining options while saving money.
b. Beauty and Wellness:
This segment includes deals for salons, spas, and wellness centers. Groupon offers vouchers for services such as massages, facials, haircut and styling services, dental care, and fitness classes. This allows users to sample these services at reduced rates.
c. Activities and Entertainment:
Groupon provides deals on local activities such as theater tickets, concerts, escape rooms, and other leisure activities. These offers are an excellent way for users to discover and engage with local entertainment options at discounted prices.
d. Retail Offers:
Groupon collaborates with local retailers to provide discounts on products ranging from clothing and accessories to electronics and household goods. These deals encourage consumers to shop locally, supporting small businesses while offering savings.
Travel Deals
Groupon’s travel segment includes vacation packages, hotel deals, and activities across various destinations. These often feature unique experiences and accommodations at significant discounts. This category has gained traction among consumers looking for affordable getaways and experiences without the hassle of extensive travel planning.
a. Getaways:
Groupon provides users with access to discounted travel packages, including hotel stays, airfares, and bundled experiences. Special offers for popular tourist destinations allow users to explore new locations affordably.
b. Local Attractions:
In addition to travel packages, Groupon presents deals on local attractions, ranging from amusement parks and museums to guided tours. These offers help tourists optimize their experiences while visiting specific cities or regions.
Products
Beyond services and experiences, Groupon also offers tangible products, emphasizing value-oriented purchases. Deals may include electronics, home goods, and health and beauty products.
a. Home Goods and Decor:
Groupons product offerings frequently include furniture, home decor, and kitchenware, allowing consumers to purchase quality home items at discounted prices.
b. Health and Fitness Products:
This segment features fitness equipment, supplements, and gear. By offering these products at lower prices, Groupon aims to cater to health-conscious consumers looking to invest in their well-being.
Groupon Goods
In addition to services and experiences, Groupon Goods is an online retail marketplace offering physical products. This segment is characterized by steep discounts on a variety of goods including:
a. Seasonal Items:
Groupon often features deals on seasonal products such as holiday decorations, summer gear, and winter attire, catering to consumers looking for festive or seasonal essentials.
b. Electronics:
Discounted electronics such as cameras, gadgets, and accessories often feature in this category, appealing to tech-savvy shoppers.
Groupon Merchant Services
Beyond consumer engagement, Groupon also provides services aimed at helping local businesses maximize their exposure and sales potential.
a. Marketing Solutions:
Groupon offers digital marketing tools and services to merchants that include email marketing, social media promotions, and analytics. This assists businesses in reaching potential customers and improving their online presence.
b. Payment Processing:
For local businesses, Groupon provides payment processing solutions that streamline credit card transactions and manage customer payments efficiently.
Groupon+ Program
This innovative program allows users to save automatically when they dine out at participating restaurants. Customers link their credit or debit cards to their Groupon accounts, and the discounts are applied automatically without the need to purchase a voucher beforehand. This service enhances customer convenience while driving traffic to participating businesses.
Mobile Application
Groupons mobile application enhances user experience by providing easy access to deals, location-based offers, and a seamless booking process. Customers can browse, purchase, and redeem deals with just a few taps on their smartphones, catering especially to tech-savvy consumers who prefer mobile shopping.
Conclusion
Groupon Inc. has established a diverse portfolio that caters to consumers seeking local deals, travel options, and discounted products, while simultaneously providing businesses with marketing tools and payment solutions to enhance their visibility and sales. The companys comprehensive approach to local commerce combines both experiential and tangible offerings, making it a valuable platform for both consumers and merchants alike.
1. Local Deals
a. Dining Deals:
Groupon frequently partners with local restaurants to offer discounts on meal purchases. These deals can range from a percentage off the total bill to specific offers like Buy one entrée, get one free.This segment attracts food lovers looking to explore new dining options while saving money.
b. Beauty and Wellness:
This segment includes deals for salons, spas, and wellness centers. Groupon offers vouchers for services such as massages, facials, haircut and styling services, dental care, and fitness classes. This allows users to sample these services at reduced rates.
c. Activities and Entertainment:
Groupon provides deals on local activities such as theater tickets, concerts, escape rooms, and other leisure activities. These offers are an excellent way for users to discover and engage with local entertainment options at discounted prices.
d. Retail Offers:
Groupon collaborates with local retailers to provide discounts on products ranging from clothing and accessories to electronics and household goods. These deals encourage consumers to shop locally, supporting small businesses while offering savings.
Travel Deals
Groupon’s travel segment includes vacation packages, hotel deals, and activities across various destinations. These often feature unique experiences and accommodations at significant discounts. This category has gained traction among consumers looking for affordable getaways and experiences without the hassle of extensive travel planning.
a. Getaways:
Groupon provides users with access to discounted travel packages, including hotel stays, airfares, and bundled experiences. Special offers for popular tourist destinations allow users to explore new locations affordably.
b. Local Attractions:
In addition to travel packages, Groupon presents deals on local attractions, ranging from amusement parks and museums to guided tours. These offers help tourists optimize their experiences while visiting specific cities or regions.
Products
Beyond services and experiences, Groupon also offers tangible products, emphasizing value-oriented purchases. Deals may include electronics, home goods, and health and beauty products.
a. Home Goods and Decor:
Groupons product offerings frequently include furniture, home decor, and kitchenware, allowing consumers to purchase quality home items at discounted prices.
b. Health and Fitness Products:
This segment features fitness equipment, supplements, and gear. By offering these products at lower prices, Groupon aims to cater to health-conscious consumers looking to invest in their well-being.
Groupon Goods
In addition to services and experiences, Groupon Goods is an online retail marketplace offering physical products. This segment is characterized by steep discounts on a variety of goods including:
a. Seasonal Items:
Groupon often features deals on seasonal products such as holiday decorations, summer gear, and winter attire, catering to consumers looking for festive or seasonal essentials.
b. Electronics:
Discounted electronics such as cameras, gadgets, and accessories often feature in this category, appealing to tech-savvy shoppers.
Groupon Merchant Services
Beyond consumer engagement, Groupon also provides services aimed at helping local businesses maximize their exposure and sales potential.
a. Marketing Solutions:
Groupon offers digital marketing tools and services to merchants that include email marketing, social media promotions, and analytics. This assists businesses in reaching potential customers and improving their online presence.
b. Payment Processing:
For local businesses, Groupon provides payment processing solutions that streamline credit card transactions and manage customer payments efficiently.
Groupon+ Program
This innovative program allows users to save automatically when they dine out at participating restaurants. Customers link their credit or debit cards to their Groupon accounts, and the discounts are applied automatically without the need to purchase a voucher beforehand. This service enhances customer convenience while driving traffic to participating businesses.
Mobile Application
Groupons mobile application enhances user experience by providing easy access to deals, location-based offers, and a seamless booking process. Customers can browse, purchase, and redeem deals with just a few taps on their smartphones, catering especially to tech-savvy consumers who prefer mobile shopping.
Conclusion
Groupon Inc. has established a diverse portfolio that caters to consumers seeking local deals, travel options, and discounted products, while simultaneously providing businesses with marketing tools and payment solutions to enhance their visibility and sales. The companys comprehensive approach to local commerce combines both experiential and tangible offerings, making it a valuable platform for both consumers and merchants alike.