Acushnet Holdings's Business Segments

Acushnet Holdings Corp is a publicly traded company specializing in the design, development, manufacture, and distribution of golf products. Headquartered in Fairhaven, Massachusetts, the company was founded in 1910 and operates as a subsidiary of Fortune Brands Home & Security.

The company operates through three segments: Titleist Golf Balls, Titleist Golf Clubs, and FootJoy Golf Wear. Titleist Golf Balls is the most recognized and reputable golf ball brand globally, providing high-performance products for professional and amateur golfers of all skill levels. The segment offers a wide range of ball models featuring advanced technology and innovative design.

Titleist Golf Clubs focuses on the production of golf clubs, including drivers, irons, wedges, putters, and hybrids. With a commitment to precision engineering and quality craftsmanship, the segment caters to golfers seeking superior performance and customization options. Titleist Golf Clubs are widely used by professional golfers and highly regarded across the industry.

FootJoy Golf Wear is the division responsible for manufacturing and marketing a broad range of golf apparel, footwear, and accessories. The segment offers a comprehensive selection of golf shoes and gloves known for their comfort, durability, and performance. FootJoy also provides golfers with a wide range of clothing, including shirts, pants, shorts, and outerwear, designed to meet the demands of the game while providing style and functionality.

Acushnet Holdings Corp has a strong global presence, with its products available in over 100 countries. Its extensive distribution network includes a mix of company-owned and third-party channels, allowing the company to reach a diverse customer base. The company's presence in both professional and amateur golf markets has solidified its position as a leading player in the industry.

In addition to its core golf product offerings, Acushnet Holdings Corp also invests in research and development to drive innovation in the golf industry. The company continually strives to develop new technologies and materials to enhance the performance of its products and improve the overall golfing experience.

Acushnet Holdings Corp operates with a commitment to sustainability and corporate responsibility. The company has implemented various initiatives to reduce its environmental impact, including waste reduction, energy conservation, and responsible sourcing of raw materials. It also supports charitable organizations and initiatives focused on promoting the growth and accessibility of golf globally.

Financially, Acushnet Holdings Corp has demonstrated consistent growth over the years. The company's revenue is driven by a combination of factors, including product innovation, brand recognition, and global market demand for golf products. Acushnet's success can be attributed to its strong brand portfolio, distribution capabilities, and customer loyalty.

Overall, Acushnet Holdings Corp is a globally recognized leader in the golf industry, known for its high-quality products, commitment to innovation, and dedication to sustainability. With a focus on providing golfers with exceptional performance, style, and comfort, the company continues to shape and influence the game of golf worldwide.

The company operates through three reportable segments: Titleist golf equipment, FootJoy golf wear, and Golf gear, which accounted for approximately 62%, 22%, and 10% of net sales in 2025, respectively. Detailed information on the principal products of each segment is provided in the "Our Products" section. Financial data for these segments, including sales by geographic area, can be found in the Management’s Discussion and Analysis of Financial Condition and Results of Operations and in Note 21 – Segment Information of the Notes to Consolidated Financial Statements. The company’s marketing strategy targets having its products widely used by top players, both professional and amateur, utilizing a "pyramid of influence" approach within golf. Product innovation is supported by a research and development team of approximately 200 scientists, chemists, engineers, and technicians who develop new products aligned with golfers’ replacement cycles. The company maintains operational control over design, sourcing, manufacturing, packaging, and distribution, with separate supply chains for each product category to ensure quality and consistency. Additionally, the company focuses on route to market leadership through partnerships with premium golf shops, emphasizing strong relationships, knowledgeable sales associates, in-shop merchandising, promotions, advertising, and product education for golf professionals, coaches, and instructors.