First National's Business Segments
First National's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Revenue Share by Reportable Segment - Q2 ((Jun 30 2026))
- Credit and Debit Card9.3%
- ATM and Check Card Fees9.3%
- Community Banking8.4%
- Other Noninterest Income8.4%
- Deposit Account7.8%
- Service Charges on Deposit Accounts7.8%
- Asset Management17.7%
- Wealth Management Fees7.7%
- Wealth Management7.7%
- Wealth Management Asset Management2.5%
- Fees for Other Customer Services1.1%
Revenue by Reportable Segment - Q2 ((Jun 30 2026))
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Credit and Debit Card | $ 2 | 9.3% |
| ATM and Check Card Fees | $ 2 | 9.3% |
| Community Banking | $ 2 | 8.4% |
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Description of First National
• First Bank (the Bank). The Bank owns:
• First Bank Financial Services, Inc.
• Shen-Valley Land Holdings, LLC
• First National (VA) Statutory Trust II (Trust II)
• First National (VA) Statutory Trust III (Trust III)
First Bank Financial Services, Inc. invests in entities that provide title insurance and investment services. Shen-Valley Land Holdings, LLC was formed to hold other real estate owned and future office sites. The Trusts were formed for the purpose of issuing redeemable capital securities, commonly known as trust preferred securities and are not included in the Company’s consolidated financial statements.
Segments
1. Retail Banking:
This segment focuses on individual consumers, providing everyday banking services. It includes products designed to meet the financial needs of individuals and families.
2. Commercial Banking:
Aimed at businesses of varying sizes, this segment encompasses services tailored to the financial requirements of corporations, small and medium-sized enterprises (SMEs), and commercial real estate investors.
3. Wealth Management:
This segment provides investment advisory and portfolio management services, estate planning, and financial planning to high-net-worth individuals and families.
4. Mortgage Banking:
This encompasses the origination, servicing, and financing of residential mortgage loans. It serves consumers looking to purchase homes or refinance existing loans, as well as organizations involved in real estate.
5. Insurance Services:
This includes products that provide protection and risk management, catering to both personal and commercial insurance needs.
Products and Services
Retail Banking Products
- Checking and Savings Accounts:
A variety of accounts offering features like online banking, debit cards, and competitive interest rates.
- Certificates of Deposit (CDs):
Offering fixed interest rates over specified terms, providing a secure investment option.
- Personal Loans and Lines of Credit:
Unsecured loans for a variety of personal purposes, as well as revolving lines of credit that offer flexibility to borrow as needed.
- Credit Cards:
A range of credit card products with various rewards and benefits appealing to different consumer needs.
Commercial Banking Products
- Business Checking Accounts:
Tailored banking solutions for small and medium-sized businesses, including features for easy management of cash flow.
- Commercial Loans:
Financing options for businesses to support acquisitions, expansion, or operational costs.
- Lines of Credit for Businesses:
Flexible credit solutions designed to meet the ebb and flow of business operations.
- Treasury Management Services:
An array of services to help businesses optimize their cash flow, manage payments, and improve financial efficiency.
Wealth Management Services
- Investment Advisory Services:
Personalized investment strategies designed to meet individual client objectives and risk tolerances.
- Retirement Planning:
Comprehensive planning resources to help clients prepare for a secure retirement.
- Estate Planning:
Services focused on managing and planning for the transfer of assets according to the client’s wishes.
- Trust Services:
Offering fiduciary services for trust administration and management.
Mortgage Banking Services
- Home Purchase and Refinance Loans:
Various mortgage options including conventional, FHA, and VA loans to meet the diverse needs of homebuyers.
- Home Equity Lines of Credit (HELOC):
Providing homeowners the flexibility to borrow against the equity in their homes.
- Mortgage Pre-Approval:
Facilitating the homebuying process through pre-qualification and approval services.
Insurance Services
- Personal Insurance:
Coverage options including homeowners, auto, life, and health insurance to protect individuals and families.
- Commercial Insurance:
Tailored insurance solutions for businesses, including liability, property, and worker’s compensation coverage.
Summary
First National Corp operates through several well-defined segments aimed at providing a comprehensive suite of financial products and services. From retail banking and commercial banking to wealth management, mortgage banking, and insurance services, the company endeavors to meet the diverse financial needs of its clients, whether individuals, businesses, or institutions. Each segment is supported by a range of tailored products designed to provide convenience, security, and value to their customers.
