Cvent Holding's Business Segments

Cvent is a global leader in cloud-based business event marketing, management, and hospitality solutions. Through our Event Cloud and Hospitality Cloud products, we power the marketing and administration of meetings and events. Our Event Cloud includes tools that enable event organizers to manage the full event lifecycle and offer engaging experiences across all event types and delivery methods, including in-person, virtual, and hybrid. Event Cloud is the system of record for event and engagement data gathered throughout an organizations whole event program, which includes every internal and external event hosted or attended by the organization.
Our Hospitality Cloud is a marketplace that links event organizers seeking for suitable event space for in-person and hybrid events with hotels and venue operators via a vertical search engine based on our proprietary database of detailed event space information. Furthermore, our Hospitality Cloud offers marketing and software solutions that hotels and venues can use to digitally exhibit their event space in order to acquire important leads and develop their companies. This marriage of the Event Cloud with the Hospitality Cloud creates a unified platform that we think generates tremendous network effects and attracts additional event organizers, hotels, and locations.

Cvent Holding Corp is a leading technology company that specializes in event management solutions. With a comprehensive suite of products and services, Cvent aims to streamline the planning and execution of events, from small meetings to large conferences. Below is an extensive overview of the segments, products, and services offered by Cvent.

Segments

1. Event Management
- This segment focuses on providing tools and software that facilitate all aspects of event planning. Cvent’s solutions cater to event planners, venues, and attendees, ensuring efficient and effective management of events.

2. Venue Sourcing
- Cvent offers venue sourcing services that help event planners find suitable locations for their events. This includes a vast database of venues, allowing planners to search based on criteria such as location, capacity, availability, and amenities.

3. Attendee Management
- The company provides tools for managing attendee registrations, communications, and engagement. This segment is designed to enhance the attendee experience and ensure seamless interaction throughout the event.

4. Marketing & Engagement
- Cvent’s marketing solutions are geared toward promoting events, driving registrations, and maximizing attendance. This includes email marketing, social media integration, and the use of analytics to optimize engagement strategies.

5. On-site Solutions
- To improve the on-site experience for both organizers and attendees, Cvent offers services such as event check-in, badge printing, and session tracking. These solutions contribute to a smoother event experience.

6. Survey & Feedback Tools
- Cvent equips event planners with tools to gauge attendee satisfaction through surveys and feedback collection. This is crucial for understanding participant experiences and improving future events.

Virtual and Hybrid Events
- In response to changing market demands, Cvent has developed solutions to support virtual and hybrid events. This includes platforms for live streaming, virtual networking, and interactive features to engage both in-person and remote participants.

8. Analytics & Reporting
- Cvent provides comprehensive reporting and analytics tools to help event planners measure success and return on investment (ROI). These insights help organizations make data-driven decisions for future events.

Products

1. Cvent Event Management Software
- A robust platform that combines all aspects of event planning and management, allowing for streamlined workflows and integrated planning processes.

2. Cvent Registration
- A tool focused on simplifying the registration process for attendees and providing planners with customizable registration forms and payment processing.

3. Cvent Venue Sourcing
- A platform that connects planners with a wide range of venues, complete with detailed information, availability checks, and booking management functionality.

4. Cvent Check-In
- A solution for on-site attendee check-in facilitated through mobile apps or kiosks, which enhances the experience at the event entrance.

5. Cvent Surveys
- A feedback tool allowing planners to create and distribute surveys for post-event analysis, helping gather valuable insights from attendees.

6. Cvent Virtual Attendee Hub
- A dedicated space for virtual and hybrid events, providing features such as live streaming, session management, and networking opportunities.

Cvent Mobile Event App
- A customizable mobile application that enhances attendee engagement by providing schedules, speaker information, and networking capabilities directly to users devices.

8. Cvent Lead Capture
- A service designed to help exhibitors capture and manage leads during events through QR codes and scanning technologies.

Services

1. Consulting and Support
- Cvent offers consulting services to help organizations optimize their event strategies, utilizing best practices in planning and technology implementation.

2. Training and Education
- Cvent provides training sessions and educational resources to ensure that users can effectively implement the company’s products and leverage their full capabilities.

3. Integration Services
- The company supports integration with other software and systems to enable seamless data transfer and operational continuity within an organization’s tech ecosystem.

4. Customer Success Management
- Cvent assigns dedicated customer success managers to organizations for ongoing support, ensuring that users gain maximum value from their products.

Cvent Holding Corp continues to evolve its offerings in response to industry trends and the changing needs of event planners. With a commitment to enhancing the event planning experience, Cvent stands at the forefront of event technology solutions.