Segment & Geographic Data
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Innovid's Business Segments
Innovid's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of FY
Reportable Segments
2
Largest Segment
US
Total Revenue
$ 38
Regions Reported
3
Revenue Share by Reportable Segment - FY
- US92.3%
- Canada1.4%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| US | $ 35 | 92.3% |
| Canada | $ 1 | 1.4% |
Revenue Share by Region - FY
- EMEA4.1%
- Asia Pacific1.8%
- Latin America0.3%
Revenue by Geographic Region - FY
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| EMEA | $ 2 | 4.1% |
| Asia Pacific | $ 1 | 1.8% |
| Latin America | $ 0 | 0.3% |
Annual Results
Revenue Share by Reportable Segment - FY
- US92.3%
- Canada1.4%
Revenue by Reportable Segment - FY
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| US | $ 35 | 92.3% |
| Canada | $ 1 | 1.4% |
Description of Innovid
We are a leading independent software platform that provides critical technology infrastructure for the creation, delivery, and measurement of television advertisements across CTV, mobile TV, and desktop TV environments. According to Kantar Media and Winmo, more than half of the top 200 brands in terms of US TV advertising spend use our platform in their ad delivery infrastructure. Innovids revenue has increased in tandem with the growth of CTV advertising. We believe that our open platform and purpose-built CTV technology, combined with our position as a media-independent provider, has allowed us to capture a large and growing market share, and that the growth of CTV, combined with our usage-based revenue model, has contributed to our rapid growth.
Innovid Corp is a leading player in the digital advertising space, focusing primarily on video advertising solutions. The company offers a range of segments, products, and services designed to enhance the effectiveness of video advertising campaigns across various platforms. Below is an extensive overview of these offerings:
Segments
1. Video Advertising: Innovid specializes in delivering end-to-end video advertising solutions. This segment serves brands, agencies, and publishers seeking to create impactful video ad experiences that are personalized and measurable.
2. Cross-Channel Marketing: Recognizing the importance of multi-channel strategies in modern advertising, Innovid enables brands to launch and manage video campaigns across different platforms, including connected TV (CTV), digital, and social media.
3. Measurement and Analytics: Innovid provides robust analytics tools that allow advertisers to measure the effectiveness of their campaigns in real-time, offering insights into viewer engagement, conversion rates, and overall campaign performance.
4. Creative Services: The company offers creative development and production services to help brands craft compelling video content that resonates with their target audiences.
5. Programmatic Solutions: Innovid’s offerings include programmatic buying capabilities, enabling advertisers to automate the purchasing of ad placements and optimize campaigns based on performance data.
Products
1. Innovid Platform: A comprehensive platform that integrates video advertising across channels. The platform allows advertisers to create, manage, and optimize video ads, providing tools for personalization and dynamic creative optimization.
2. Dynamic Creative Optimization (DCO): Innovids DCO product enables advertisers to serve personalized video ads based on viewer data and preferences. This capability enhances viewer engagement by delivering more relevant content.
3. Connected TV (CTV) Solutions: Innovid offers solutions specifically tailored for CTV advertising, allowing brands to reach audiences watching content via smart TVs and streaming devices. This includes measurement and attribution for CTV campaigns.
4. Interactive Video Ads: The company also focuses on creating interactive video ad formats that encourage viewer participation and engagement. This includes shoppable video ads and gamified experiences.
5. Ad Serving and Delivery: Innovid provides technologies for ad serving, ensuring that video ads are delivered efficiently across various platforms without compromising quality.
6. Attribution and Reporting Tools: The platform includes advanced attribution capabilities that help advertisers trace the effectiveness of their campaigns across different touchpoints, thus providing a clearer understanding of ROI.
Custom Integrations: Innovid allows for custom integrations with other marketing technologies, enabling advertisers to leverage their existing tools and systems while benefiting from Innovid’s capabilities.
Services
1. Video Production and Creative Services: Innovid assists clients with the video production process, from scripting and storyboarding to full production, post-production, and editing services.
2. Consultative Services: The company offers consultative support to help brands and agencies optimize their video marketing strategies, ensuring that they effectively utilize the available tools and technologies.
3. Training and Support: Innovid provides training sessions and ongoing support to help clients navigate the platform and maximize their use of its features.
4. Campaign Management: In addition to the technology provided, Innovid offers campaign management services, where their team manages and optimizes advertising campaigns on behalf of clients.
5. Client-Specific Solutions: Innovid collaborates with clients to develop tailored solutions that meet specific marketing objectives and align with their brand’s unique goals.
Conclusion
Overall, Innovid Corp positions itself as a comprehensive solution provider in the video advertising ecosystem, offering a variety of segments, products, and services that cater to the evolving needs of advertisers. With a focus on innovation and effectiveness, Innovid continues to enhance the way brands engage with their audiences through video.
Segments
1. Video Advertising: Innovid specializes in delivering end-to-end video advertising solutions. This segment serves brands, agencies, and publishers seeking to create impactful video ad experiences that are personalized and measurable.
2. Cross-Channel Marketing: Recognizing the importance of multi-channel strategies in modern advertising, Innovid enables brands to launch and manage video campaigns across different platforms, including connected TV (CTV), digital, and social media.
3. Measurement and Analytics: Innovid provides robust analytics tools that allow advertisers to measure the effectiveness of their campaigns in real-time, offering insights into viewer engagement, conversion rates, and overall campaign performance.
4. Creative Services: The company offers creative development and production services to help brands craft compelling video content that resonates with their target audiences.
5. Programmatic Solutions: Innovid’s offerings include programmatic buying capabilities, enabling advertisers to automate the purchasing of ad placements and optimize campaigns based on performance data.
Products
1. Innovid Platform: A comprehensive platform that integrates video advertising across channels. The platform allows advertisers to create, manage, and optimize video ads, providing tools for personalization and dynamic creative optimization.
2. Dynamic Creative Optimization (DCO): Innovids DCO product enables advertisers to serve personalized video ads based on viewer data and preferences. This capability enhances viewer engagement by delivering more relevant content.
3. Connected TV (CTV) Solutions: Innovid offers solutions specifically tailored for CTV advertising, allowing brands to reach audiences watching content via smart TVs and streaming devices. This includes measurement and attribution for CTV campaigns.
4. Interactive Video Ads: The company also focuses on creating interactive video ad formats that encourage viewer participation and engagement. This includes shoppable video ads and gamified experiences.
5. Ad Serving and Delivery: Innovid provides technologies for ad serving, ensuring that video ads are delivered efficiently across various platforms without compromising quality.
6. Attribution and Reporting Tools: The platform includes advanced attribution capabilities that help advertisers trace the effectiveness of their campaigns across different touchpoints, thus providing a clearer understanding of ROI.
Custom Integrations: Innovid allows for custom integrations with other marketing technologies, enabling advertisers to leverage their existing tools and systems while benefiting from Innovid’s capabilities.
Services
1. Video Production and Creative Services: Innovid assists clients with the video production process, from scripting and storyboarding to full production, post-production, and editing services.
2. Consultative Services: The company offers consultative support to help brands and agencies optimize their video marketing strategies, ensuring that they effectively utilize the available tools and technologies.
3. Training and Support: Innovid provides training sessions and ongoing support to help clients navigate the platform and maximize their use of its features.
4. Campaign Management: In addition to the technology provided, Innovid offers campaign management services, where their team manages and optimizes advertising campaigns on behalf of clients.
5. Client-Specific Solutions: Innovid collaborates with clients to develop tailored solutions that meet specific marketing objectives and align with their brand’s unique goals.
Conclusion
Overall, Innovid Corp positions itself as a comprehensive solution provider in the video advertising ecosystem, offering a variety of segments, products, and services that cater to the evolving needs of advertisers. With a focus on innovation and effectiveness, Innovid continues to enhance the way brands engage with their audiences through video.