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Choice Hotels International Inc's Business Segments
Choice Hotels International Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Segment Data As of Q1 FY2026
Reportable Segments
2
Largest Segment
Franchising and Management
Total Revenue
$ 341
Regions Reported
-
Revenue Share by Reportable Segment - Q1 FY2026
- Franchising and Management90.9%
- Corporate and Unallocated10.1%
Revenue by Reportable Segment - Q1 FY2026
| Segment | Revenue (Millions) | % of Total |
|---|---|---|
| Franchising and Management | $ 310 | 90.9% |
| Corporate and Unallocated | $ 35 | 10.1% |
Revenue by Product & Service Category - Q1 FY2026
- Franchise and Management Fees43.9%
- Owned hotels8.9%
- Partnership Services and Fees7.3%
- Other Revenue Topic 606 and Not Topic 6063.5%
Revenue by Product & Service Category - Q1 FY2026
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Franchise and Management Fees | $ 150 | 43.9% |
| Owned hotels | $ 30 | 8.9% |
| Partnership Services and Fees | $ 25 | 7.3% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
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Description of Choice Hotels International Inc
We are primarily a hotel franchisor with franchise agreements and owned hotels. Our brand names include Comfort Inn', Comfort Suites', Quality', Clarion', Clarion Pointe', Ascend Hotel Collection', Sleep Inn', Econo Lodge', Rodeway Inn', MainStay Suites', Suburban Extended Stay Hotel', WoodSpring Suites', Everhome Suites', and Cambria' Hotels.
Choice Hotels International Inc. is a multinational hospitality company that operates a broad range of hotel brands catering to diverse market segments. The companys portfolio is segmented into several distinct hotel brands, ranging from luxury to budget accommodations. Below is an extensive overview of the segments, products, and services offered by Choice Hotels.
1. Cambria Hotels
Cambria Hotels is an upscale, select-service hotel brand tailored to modern travelers, balancing business and leisure demands. The brands core offering is defined by:
- Guest Experience: Cambria Hotels focus on a distinct experience, providing guests with guilt-free indulgences and small luxuries for an upscale yet casual atmosphere.
- Design Features: Properties are designed to reflect their locations, incorporating local aesthetics while featuring spacious rooms, spa-inspired bathrooms, and outdoor areas such as pools and rooftop bars.
- Amenities: Flexible meeting spaces, fitness centers, locally sourced dining options, and craft beer selections enhance the guest experience.
- Target Market: Cambria caters primarily to business travelers and leisure guests in urban and secondary markets.
- Competitors: Cambria competes with brands like Courtyard by Marriott, Aloft, Hyatt Place, Hotel Indigo, AC Hotels, and Hilton Garden Inn.
Ascend Hotel Collection
The Ascend Hotel Collection is a unique soft brand that incorporates boutique, resort, and historic properties into a cohesive collection.
- Brand Attributes: Accepts individuality among hotels, allowing them to maintain brand equity while benefiting from the global reach of Choice Hotels.
- Access to Resources: Provides member hotels with access to Choice Hotels’ global distribution network, technology support, performance services, and operational efficiencies.
- Guest Experience: Emphasizes authenticity and local connection, with an underlying promise of quality and unique guest experiences.
- Competitors: Competes against Tapestry, BW Premier Collection, Tribute, TRYP, and Autograph Collection.
Comfort Hotels
The Comfort brand family includes Comfort Inn, Comfort Inn & Suites, and Comfort Suites, focusing on upper midscale accommodations.
- Transformation Initiative: Recently underwent renovations that updated guest rooms and public areas, introducing modern logos and facilities.
- Core Offerings: Features complimentary hot breakfast, free Wi-Fi, business centers, fitness centers, swimming pools, premium bedding, and in-room refrigerators and microwaves.
- Business Focus: Comfort Suites is designed with business travelers in mind, offering oversized suites with separate work and relaxation areas.
- Competitors: The Comfort brand competes mainly with Hampton, Holiday Inn Express, and Fairfield Inn & Suites.
Sleep Inn
Sleep Inn is a midscale, newly constructed brand emphasizing cost-effective development without sacrificing guest experience.
- Design Philosophy: Focuses on modern, nature-inspired designs that create a stylish and comfortable environment.
- Amenities: Offers complimentary high-speed internet, free hot breakfasts, as well as exercise rooms and pools.
- Target Audience: Designed for both business and leisure travelers seeking reliable and stylish accommodations.
- Competitors: Competes with AmericInn, Baymont, and Country Inn & Suites.
Clarion Hotels
Clarion caters to owners looking to improve existing assets with food and beverage options and organizational efficiency.
- Operational Model: Supports a range of conversion property types with a more streamlined food and beverage operational model.
- Amenities: Features meeting/banquet facilities, restaurants, free high-speed internet, pools, and fitness centers.
- Target Market: Appeals to both business and leisure travelers seeking a venue for meetings or gatherings.
- Competitors: Competes with Four Points by Sheraton and Radisson.
Clarion Pointe
Clarion Pointe offers a repositioning strategy for limited-service properties targeting emerging travelers.
- Amenities: Modern design and curated food offerings cater to contemporary guest expectations.
- Positioning: Aimed at providing an affordable experience without compromising on quality.
- Growth: Since its launch in 2019, it has quickly gained traction, with numerous properties in operation and a robust development pipeline.
Quality Inn
Quality Inn focuses on providing value and comfort in the midscale category.
- Core Values: Emphasizes cleanliness and comfort with a commitment to value-oriented travelers.
- Amenities: Includes the Value Qswhich are unique bed systems, free breakfast, free Wi-Fi, and essential in-room amenities such as refrigerators.
- Competitors: Competes mainly against Best Western and Ramada.
8. MainStay Suites
MainStay Suites is positioned in the midscale extended stay category.
- Guest Experience: Promotes a Live Like Homeethos, catering to guests with longer stays.
- Amenities: Offers fully equipped kitchens, separate living and work areas, and access to laundry facilities.
- Target Market: Appeals to business travelers and guests needing accommodations for several nights.
- Competitors: Competes with TownePlace Suites, Candlewood Suites, and Hawthorn Suites.
9. Everhome Suites
Everhome Suites focuses on providing an engaging extended stay experience at a value-engineered price point.
- Unique Features: Suites include kitchens and larger living spaces with in-unit laundry in larger rooms.
- Guest Orientation: Promotes productivity and connection for longer-staying guests.
- Competitors: Competes with Candlewood Suites, Home2 Suites, and TownePlace Suites.
10. Suburban Extended Stay Hotel
Suburban Extended Stay offers affordable extended stay options in the economy segment.
- Value Proposition: Focuses on providing essential needs for budget-conscious travelers representing a simple, no-frills experience.
- Amenities: Includes in-room kitchens, free high-speed internet, laundry facilities, and bi-weekly housekeeping.
- Competitors: Competes with Extended Stay America, InTown Suites, HomeTowne Studios, and Studio
11. WoodSpring Suites
WoodSpring Suites operates as a value-engineered economy extended stay brand.
- Development Model: Adopts a strict prototype approach for consistent guest experiences across properties.
- Guest Amenities: Features include full kitchens, seating areas, free high-speed internet, and biweekly housekeeping.
- Competitors: Competes with Extended Stay America, HomeTowne Studios, MyPlace, and Studio
12. Econo Lodge
Econo Lodge is Ideal for value-oriented travelers seeking affordable accommodations.
- Core Offerings: Reliable amenities such as free high-speed internet, bedside outlets, comfortable beds, and complimentary coffee.
- Market Positioning: Convenient stops for road travelers seeking budget-friendly lodging.
- Competitors: Competes primarily against Days Inn, Super 8, and Red Roof Inn.
Franchise Operations
Choice Hotels places significant emphasis on supporting its franchisees through various initiatives aimed at improving profitability and operational efficiency.
- Marketing and Advertising: Comprehensive marketing strategies include national advertising campaigns, digital marketing, social media outreach, and promotional events, enhancing brand visibility and preference.
- Sales Structure: Supports franchisees through field-based sales agents targeting various market segments such as corporate clients, travel agencies, and educational organizations.
- Distribution Networks: Choice Hotels aids franchisees by optimizing guest reservations via its proprietary channels, including loyalty programs and mobile applications, to drive down acquisition costs.
Through its extensive portfolio and commitment to driving franchisee success, Choice Hotels International Inc. continues to evolve and adapt to the changing landscape of the hospitality industry, ensuring a diverse range of offerings across various market segments.
1. Cambria Hotels
Cambria Hotels is an upscale, select-service hotel brand tailored to modern travelers, balancing business and leisure demands. The brands core offering is defined by:
- Guest Experience: Cambria Hotels focus on a distinct experience, providing guests with guilt-free indulgences and small luxuries for an upscale yet casual atmosphere.
- Design Features: Properties are designed to reflect their locations, incorporating local aesthetics while featuring spacious rooms, spa-inspired bathrooms, and outdoor areas such as pools and rooftop bars.
- Amenities: Flexible meeting spaces, fitness centers, locally sourced dining options, and craft beer selections enhance the guest experience.
- Target Market: Cambria caters primarily to business travelers and leisure guests in urban and secondary markets.
- Competitors: Cambria competes with brands like Courtyard by Marriott, Aloft, Hyatt Place, Hotel Indigo, AC Hotels, and Hilton Garden Inn.
Ascend Hotel Collection
The Ascend Hotel Collection is a unique soft brand that incorporates boutique, resort, and historic properties into a cohesive collection.
- Brand Attributes: Accepts individuality among hotels, allowing them to maintain brand equity while benefiting from the global reach of Choice Hotels.
- Access to Resources: Provides member hotels with access to Choice Hotels’ global distribution network, technology support, performance services, and operational efficiencies.
- Guest Experience: Emphasizes authenticity and local connection, with an underlying promise of quality and unique guest experiences.
- Competitors: Competes against Tapestry, BW Premier Collection, Tribute, TRYP, and Autograph Collection.
Comfort Hotels
The Comfort brand family includes Comfort Inn, Comfort Inn & Suites, and Comfort Suites, focusing on upper midscale accommodations.
- Transformation Initiative: Recently underwent renovations that updated guest rooms and public areas, introducing modern logos and facilities.
- Core Offerings: Features complimentary hot breakfast, free Wi-Fi, business centers, fitness centers, swimming pools, premium bedding, and in-room refrigerators and microwaves.
- Business Focus: Comfort Suites is designed with business travelers in mind, offering oversized suites with separate work and relaxation areas.
- Competitors: The Comfort brand competes mainly with Hampton, Holiday Inn Express, and Fairfield Inn & Suites.
Sleep Inn
Sleep Inn is a midscale, newly constructed brand emphasizing cost-effective development without sacrificing guest experience.
- Design Philosophy: Focuses on modern, nature-inspired designs that create a stylish and comfortable environment.
- Amenities: Offers complimentary high-speed internet, free hot breakfasts, as well as exercise rooms and pools.
- Target Audience: Designed for both business and leisure travelers seeking reliable and stylish accommodations.
- Competitors: Competes with AmericInn, Baymont, and Country Inn & Suites.
Clarion Hotels
Clarion caters to owners looking to improve existing assets with food and beverage options and organizational efficiency.
- Operational Model: Supports a range of conversion property types with a more streamlined food and beverage operational model.
- Amenities: Features meeting/banquet facilities, restaurants, free high-speed internet, pools, and fitness centers.
- Target Market: Appeals to both business and leisure travelers seeking a venue for meetings or gatherings.
- Competitors: Competes with Four Points by Sheraton and Radisson.
Clarion Pointe
Clarion Pointe offers a repositioning strategy for limited-service properties targeting emerging travelers.
- Amenities: Modern design and curated food offerings cater to contemporary guest expectations.
- Positioning: Aimed at providing an affordable experience without compromising on quality.
- Growth: Since its launch in 2019, it has quickly gained traction, with numerous properties in operation and a robust development pipeline.
Quality Inn
Quality Inn focuses on providing value and comfort in the midscale category.
- Core Values: Emphasizes cleanliness and comfort with a commitment to value-oriented travelers.
- Amenities: Includes the Value Qswhich are unique bed systems, free breakfast, free Wi-Fi, and essential in-room amenities such as refrigerators.
- Competitors: Competes mainly against Best Western and Ramada.
8. MainStay Suites
MainStay Suites is positioned in the midscale extended stay category.
- Guest Experience: Promotes a Live Like Homeethos, catering to guests with longer stays.
- Amenities: Offers fully equipped kitchens, separate living and work areas, and access to laundry facilities.
- Target Market: Appeals to business travelers and guests needing accommodations for several nights.
- Competitors: Competes with TownePlace Suites, Candlewood Suites, and Hawthorn Suites.
9. Everhome Suites
Everhome Suites focuses on providing an engaging extended stay experience at a value-engineered price point.
- Unique Features: Suites include kitchens and larger living spaces with in-unit laundry in larger rooms.
- Guest Orientation: Promotes productivity and connection for longer-staying guests.
- Competitors: Competes with Candlewood Suites, Home2 Suites, and TownePlace Suites.
10. Suburban Extended Stay Hotel
Suburban Extended Stay offers affordable extended stay options in the economy segment.
- Value Proposition: Focuses on providing essential needs for budget-conscious travelers representing a simple, no-frills experience.
- Amenities: Includes in-room kitchens, free high-speed internet, laundry facilities, and bi-weekly housekeeping.
- Competitors: Competes with Extended Stay America, InTown Suites, HomeTowne Studios, and Studio
11. WoodSpring Suites
WoodSpring Suites operates as a value-engineered economy extended stay brand.
- Development Model: Adopts a strict prototype approach for consistent guest experiences across properties.
- Guest Amenities: Features include full kitchens, seating areas, free high-speed internet, and biweekly housekeeping.
- Competitors: Competes with Extended Stay America, HomeTowne Studios, MyPlace, and Studio
12. Econo Lodge
Econo Lodge is Ideal for value-oriented travelers seeking affordable accommodations.
- Core Offerings: Reliable amenities such as free high-speed internet, bedside outlets, comfortable beds, and complimentary coffee.
- Market Positioning: Convenient stops for road travelers seeking budget-friendly lodging.
- Competitors: Competes primarily against Days Inn, Super 8, and Red Roof Inn.
Franchise Operations
Choice Hotels places significant emphasis on supporting its franchisees through various initiatives aimed at improving profitability and operational efficiency.
- Marketing and Advertising: Comprehensive marketing strategies include national advertising campaigns, digital marketing, social media outreach, and promotional events, enhancing brand visibility and preference.
- Sales Structure: Supports franchisees through field-based sales agents targeting various market segments such as corporate clients, travel agencies, and educational organizations.
- Distribution Networks: Choice Hotels aids franchisees by optimizing guest reservations via its proprietary channels, including loyalty programs and mobile applications, to drive down acquisition costs.
Through its extensive portfolio and commitment to driving franchisee success, Choice Hotels International Inc. continues to evolve and adapt to the changing landscape of the hospitality industry, ensuring a diverse range of offerings across various market segments.