Description of Capstone Companies Inc's Business Segments
The Company has earned the recognition associated with being an innovative company
as evidenced by the Company being invited to more retail buying reviews than earlier
years when we were more focused on proving our ability to perform in the big box
retail environment while supplying a short line of products. We are now determined
to expand our product positioning through the introduction of many more indoor
and new outdoor lighting programs both under the "Capstone" brand and
the new licensed brand. We will also be adding hardwired solid state products
to our programs in addition to the existing battery and induction powered product
lines.
Since inception, we have focused on establishing and growing relationships with
numerous leading international, national and regional retailers including but
not limited to: Costco Wholesale, Home Depot, Lowes, Office Depot, Sams Club,
The Container Store, True Value, Wal-Mart, Canadian Tire and Amazon. These distribution
channels may sell our products through the Internet as well as through retail
storefronts and catalogs/mail order. Our experience in management, operations,
and the export business has enabled us to develop the scale, manufacturing efficiencies,
and design expertise that serves as the foundation for us to aggressively pursue
niche product opportunities in our largest consumer markets and growing international
market opportunities. While we have traditionally generated the majority of
our sales in the domestic U.S. market, urbanization, rising family incomes and
increased living standards abroad have spurred a perceived demand for small
consumer appliances internationally. In order to capture this market opportunity,
we introduced the Capstone brands to markets outside the U.S. including Central
and South America, Taiwan, South Korea, Australia, Japan United Kingdom and
Canada.
We believe CAPC is well positioned to become a leading manufacturer in the
rapidly growing LED home lighting and security lighting segments. Our efforts
to achieve such a goal are ongoing. Sluggish economic growth in North America
in past two years and the global angst caused by a decline in the rate of Chinese
economic growth in the past year are factors that hinder expansion in the consumer
goods market. We believe we will maintain our revenue growth because of our
ability to deliver products on time, the quality reputation of our products,
our business relationships with our retailers and our aggressive product expansion
strategies currently in place.
With our new branded lighting categories, Capstone will have a comprehensive
product offering for our niche in the industry. We believe that we will provide
retailers with a broad and diversified portfolio of consumer products across
numerous product categories, which will add diversity to our revenues and cash
flows. Within these categories, we will service the needs of a wide range of
consumers by providing products to satisfy their different interests, preferences
and budgets.
We believe our ability to serve retailers with a broad array of branded products
and quickly introduce new products will continue to allow us to further penetrate
our existing customer bases, while also attracting new customers. Our primary,
perceived challenge is creating sustained consumer demand for our products in
a growing number of markets and attaining sustained profitability, which challenge
is complicated by the cost of new product development and costs of penetrating
new markets.
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