Description of Anheuser Busch Inbev Sa's Business Segments
DOMESTIC BEER
The Companys principal product is beer, produced and distributed by its subsidiary,
ABI, in a variety of containers primarily under the brand names Budweiser, Bud
Light, Bud Dry, Bud Ice, Bud Ice Light, Michelob,
Michelob Light, Michelob ULTRA, Michelob Golden Draft, Michelob Golden Draft
Light, Michelob Amber Bock, Michelob Honey Lager, Michelob Marzen, Busch, Busch
Light, Busch Ice, Natural Light, Natural Ice, King Cobra,
ZiegenBock Amber, Hurricane Malt Liquor, Hurricane Ice, "Docs" Hard
Lemon, Tequiza, and Bacardi Silver. ABIs products also include three non-alcohol
beverages, ODouls, Busch NA, and ODouls Amber. During 2003, ABI
introduced Bacardi Silver O3, Bacardi Silver Raz, Anheuser World Select, Bare
Knuckle Stout, and ZiegenBock Light and discontinued Michelob Hefeweizen, Michelob
Black & Tan, Killarneys, and Pacific Ridge Ale. The
Company brews Kirin Light, Kirin Lager, and Kirin-Ichiban through a joint venture
agreement with Kirin Brewing Company, Ltd. of Japan for sale in the United States.
ABI owns a 29.9% equity interest in Seattle-based Redhook
Ale Brewery, Inc. Through this alliance, Redhook products are distributed by
many ABI wholesalers and exclusively by ABI wholesalers in all new U.S. markets
entered by Redhook since 1994. ABI also owns a 36% interest in Portland-based
Widmer Brothers Brewing Company. Widmer products are
distributed by many ABI wholesalers and exclusively by ABI wholesalers in all
new U.S. markets entered by Widmer since 1997.
The Company has an energy drink, "180," in the alternative beverage
segment. "180" is distributed and sold on a nationwide basis and is
available in single eight-ounce slim-line cans. The Company also has an enhanced
water beverage drink, "180 Sport," in the alternative beverage segment.
"180 Sport" is distributed and sold in two flavors in test markets
in four states and is available in 24 packs of 15.5 ounce cans.
INTERNATIONAL BEER
Anheuser-Busch International, Inc. ("ABII"), a wholly-owned subsidiary
of the Company, oversees the marketing and sale of Budweiser and other ABI brands
outside the U.S., operates breweries in the United Kingdom (U.K.) and China,
negotiates and administers license and contract brewing agreements on behalf
of ABI with
various foreign brewers, and negotiates and manages equity investments in foreign
brewing partners.
Through Anheuser-Busch Europe Limited ("ABEL"), an indirect, wholly-owned
subsidiary of the Company, certain ABI beer brands are marketed, distributed,
and sold in more than thirty countries. In the U.K., ABEL sells Budweiser, Bud
Ice, Michelob, and Michelob ULTRA brands to selected on-premise accounts, brewers,
wholesalers, and directly to off-premise accounts. Budweiser, Bud Ice, Michelob,
and Michelob ULTRA are brewed and packaged at the Stag Brewery near London,
England which is managed and operated by ABEL. Anheuser World Select is imported
into the U.K. by ABEL.
In Canada, Budweiser, Bud Light, Busch and Busch Light are brewed and sold through
a license agreement with Labatt Brewing Co. ODouls is imported into Canada.
In Japan, Budweiser is brewed and sold through a license agreement with Kirin
Brewery Company, Limited. Budweiser is also brewed under license and sold by
brewers in Korea (Oriental Brewery Co., Ltd.), the Republic of Ireland and Northern
Ireland (Guinness Ireland Limited), Italy (Heineken Italia S.A.), and Spain
(Sociedad Anonima Damm). The Company has an agreement with Brasseries Kronenbourg
for sale and distribution of Bud in France.
PACKAGING
The Companys packaging operations are handled through the following wholly-owned
subsidiaries of the Company: Metal Container Corporation, which manufactures
beverage cans at eight plants and beverage can lids at three plants for sale
to ABI, U.S. soft drink customers, and Grupo Modelo Anheuser-Busch Recycling
Corporation, which buys and sells used beverage containers from its corporate
office in Sunset Hills, Missouri and recycles aluminum cans at its plant in
Hayward, California; Precision Printing and Packaging, Inc., which manufactures
metalized and paper labels at its plant in Clarksville, Tennessee; and Eagle
Packaging, Inc., which manufactures crown and closure liner materials for ABI
at its plant in Bridgeton, Missouri.
FAMILY ENTERTAINMENT
The Company is active in the family entertainment field, primarily through
its wholly-owned subsidiary, Busch Entertainment Corporation ("BEC"),
which currently owns, directly and through subsidiaries, nine theme parks.
BEC operates Busch Gardens theme parks in Tampa, Florida and Williamsburg,
Virginia, and SeaWorld theme parks in Orlando, Florida, San Antonio, Texas,
and San Diego, California. BEC operates water park attractions in Tampa, Florida
(Adventure Island) and Williamsburg, Virginia (Water Country, U.S.A.), and Langhorne,
Pennsylvania (Sesame Place), as well as Discovery Cove in Orlando, Florida,
a reservations-only attraction offering interaction with marine animals. Due
to the seasonality of the theme park business, BEC experiences higher revenues
in the second and third quarters than in the first and fourth quarters.
Through a Spanish affiliate, the Company also owns a 13.6% equity interest
in Port Aventura, S.A., which is a theme park near Barcelona, Spain.
OTHER
Through its wholly-owned subsidiary, Busch Properties, Inc. ("BPI"),
the Company is engaged in the business of real estate development. BPI also
owns and operates The Kingsmill Resort and Conference Center in Williamsburg,
Virginia.
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