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Bowflex Inc's Business Segments
Bowflex Inc's reported revenue by business segment and by geographic region, quarterly and annual, normalized against the consolidated income statement. Free below: the top 3 rows per table, this quarter and this fiscal year. Subscriber access adds the full segment history and operating income by segment.
Reportable Segments
-
Largest Segment
-
Total Revenue
$ 206
Regions Reported
2
Annual Results
Revenue Share by Region -
- Europe, the Middle East and Africa9%
- All Other Countries1.5%
Revenue by Geographic Region -
| Region | Revenue (Millions) | % of Total |
|---|---|---|
| Europe, the Middle East and Africa | $ 19 | 9% |
| All Other Countries | $ 3 | 1.5% |
Revenue by Product & Service Category -
- Product Sales90.3%
- Other Products and Services7.3%
- Extended Warranties and Services1.9%
- Royalty Income0.5%
Revenue by Product & Service Category -
| Category | Revenue (Millions) | % of Total |
|---|---|---|
| Product Sales | $ 186 | 90.3% |
| Other Products and Services | $ 15 | 7.3% |
| Extended Warranties and Services | $ 4 | 1.9% |
Product and service categories are a supplemental disclosure and are not required to sum to consolidated revenue or to the reportable segments above.
1 more categories available
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Description of Bowflex Inc
Bowflex Inc. is a well-known American fitness equipment manufacturing company. It was founded in 1986 by Jeff and Paul Marx and is currently owned by Nautilus, Inc. The company specializes in designing and manufacturing home gym equipment, including their signature Bowflex brand.
The Bowflex brand is popular for its innovative and space-saving design, allowing individuals to perform a wide range of exercises in the comfort of their own homes. Bowflex machines utilize a unique resistance technology known as Power Rods, which replace traditional weights and provide a smooth, consistent resistance throughout the exercise range of motion.
Bowflex offers a diverse range of fitness equipment to accommodate different fitness levels and goals. Their product line includes home gyms, adjustable dumbbells, treadmills, ellipticals, Max Trainers (a combination of a stepper and an elliptical trainer), and exercise bikes. Each machine is designed with the user's convenience and effectiveness in mind, incorporating features such as Bluetooth connectivity, built-in fitness apps, heart rate monitoring, and customizable workouts.
One of Bowflex's most popular products is the Bowflex Home Gym, which is known for its versatility and compact size. These home gyms combine multiple exercise stations into one piece of equipment, allowing users to perform a variety of strength training exercises, including chest presses, lat pulldowns, leg curls, and more. The Power Rods on these machines can be adjusted to provide a different level of resistance, making it suitable for both beginners and advanced fitness enthusiasts.
In addition to home gyms, Bowflex also produces adjustable dumbbells, such as the Bowflex SelectTech Dumbbells. These dumbbells replace the need for a whole rack of fixed-weight dumbbells, as they have a dial that allows users to select the desired weight, ranging from a few pounds to over 50 pounds. This compact design saves space and provides flexibility in training.
Bowflex treadmills, ellipticals, Max Trainers, and exercise bikes are also highly regarded for their durability, ergonomic design, and advanced features. These machines are equipped with built-in workout programs, interactive displays, and connectivity options to enhance the workout experience and track progress. They feature adjustable resistance levels, incline settings, and cushioned surfaces to accommodate various fitness levels and reduce strain on joints.
Bowflex Inc. has established a strong reputation in the fitness industry for providing high-quality, innovative, and effective fitness equipment for home use. Their commitment to continuous improvement, customer satisfaction, and convenience has made them a trusted brand among fitness enthusiasts worldwide.
The Bowflex brand is popular for its innovative and space-saving design, allowing individuals to perform a wide range of exercises in the comfort of their own homes. Bowflex machines utilize a unique resistance technology known as Power Rods, which replace traditional weights and provide a smooth, consistent resistance throughout the exercise range of motion.
Bowflex offers a diverse range of fitness equipment to accommodate different fitness levels and goals. Their product line includes home gyms, adjustable dumbbells, treadmills, ellipticals, Max Trainers (a combination of a stepper and an elliptical trainer), and exercise bikes. Each machine is designed with the user's convenience and effectiveness in mind, incorporating features such as Bluetooth connectivity, built-in fitness apps, heart rate monitoring, and customizable workouts.
One of Bowflex's most popular products is the Bowflex Home Gym, which is known for its versatility and compact size. These home gyms combine multiple exercise stations into one piece of equipment, allowing users to perform a variety of strength training exercises, including chest presses, lat pulldowns, leg curls, and more. The Power Rods on these machines can be adjusted to provide a different level of resistance, making it suitable for both beginners and advanced fitness enthusiasts.
In addition to home gyms, Bowflex also produces adjustable dumbbells, such as the Bowflex SelectTech Dumbbells. These dumbbells replace the need for a whole rack of fixed-weight dumbbells, as they have a dial that allows users to select the desired weight, ranging from a few pounds to over 50 pounds. This compact design saves space and provides flexibility in training.
Bowflex treadmills, ellipticals, Max Trainers, and exercise bikes are also highly regarded for their durability, ergonomic design, and advanced features. These machines are equipped with built-in workout programs, interactive displays, and connectivity options to enhance the workout experience and track progress. They feature adjustable resistance levels, incline settings, and cushioned surfaces to accommodate various fitness levels and reduce strain on joints.
Bowflex Inc. has established a strong reputation in the fitness industry for providing high-quality, innovative, and effective fitness equipment for home use. Their commitment to continuous improvement, customer satisfaction, and convenience has made them a trusted brand among fitness enthusiasts worldwide.
The registrant previously operated in two segments: Direct and Retail. The Direct segment sold products directly to consumers primarily via the company's websites. The Retail segment distributed products through a network of independent companies to serve home use markets in the U.S. and internationally.