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Beam Inc.  (BEAM)
Other Ticker:  
 
    Sector  Consumer Non Cyclical    Industry Alcoholic Beverages
 
 


Beam Inc. Segments

 
 

Business Segments II. Quarter
Revenues
(in millions $)
(Dec 31 2014
%
(of total Revenues)
II. Quarter
Income
(in millions $)
(Dec 31 2014
%
(Profit Margin)
Total
0.09 100 % -0.86 -

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment II. Quarter
Y/Y Revenue
%
(Dec 31 2014
Q/Q Revenue
%
II. Quarter
Y/Y Income
%
(Dec 31 2014
Q/Q Income
%
Total
-99.98 % -99.99 % - -

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Beam's Total segment. Select each division with the arrow.

  Beam's

Business Segments Description



Our three reportable segments are the geographic regions of North America, EMEA and APSA. Each segment is engaged in the manufacture and sale of distilled spirits products.

Our portfolio consists of brands we identify as Power Brands, Rising Stars, Local Jewels and Value Creators. The Power Brands are our core brand equities, with global reach in premium categories and large annual sales volume. Rising Stars are smaller premium brands in priority markets that we believe have excellent growth profiles that receive substantial brand investment to drive expansion. Brands identified as Local Jewels act as Power Brands in local markets. Value Creators include a variety of brands competing across multiple categories. Our Power Brands and Rising Stars, which are the focus of our brand investment, are listed below.

Power Brands:

Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Courvoisier Cognac, Canadian Club Whisky and Teacher’s Scotch

Rising Stars:

Laphroaig Scotch, Knob Creek Bourbon, Basil Hayden’s Bourbon, Kilbeggan Irish Whiskey, Cruzan Rum, Hornitos Tequila, EFFEN Vodka, Pucker Vodka, Skinnygirl Cocktails, and Sourz Liqueurs
The principal markets for our spirits products are North America, Australia and Europe, and we continue to invest in emerging markets such as India, Brazil, Russia, Central Europe, Asia, and other geographies. We operate our business on the basis of geographical regions, consisting of North America, Europe/Middle East/Africa (EMEA), and Asia-Pacific/South America (APSA).

Our spirits products are primarily sold through direct sales forces to distributors. We also sell spirits products through joint ventures with The Edrington Group Ltd., as well as through third-party distributors and global or regional duty free customers.

   

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