Description of Bath And Body Works Inc's Business Segments

Segments:
Bath and Body Works Inc. primarily operates in the Beauty and Personal Care industry. The company operates under the L Brands umbrella and has a strong presence in the United States, Canada, and other countries. The primary segments of the company are as follows:

1. Personal Care: This segment encompasses products like shower gels, body lotions, body scrubs, and body creams. The products are designed to nourish and pamper the skin while maintaining its natural moisture.

2. Fragrance: This segment focuses on creating an extensive range of perfumes, colognes, body mists, and candles that offer a subtle and long-lasting fragrance. The company's signature scent is "Warm Vanilla Sugar," which is one of the most popular scents.

3. Home Care: Bath and Body Works also offers a broad range of home fragrance products, including room and linen sprays, wallflowers, and candles. These products are designed to create a serene and inviting environment at home.

Products and Services:

1. Body Care: Bath and Body Works offer a wide range of products for customers to pamper their bodies. The line includes body lotions, body creams, shower gels, body wash, and body scrubs. The products are available in various fragrances, including fruity, flowery, and musky.

2. Bath and Shower: Bath and Body Works' bath and shower products are popular among customers. They offer bath bombs, bubble baths, bath salts, and shower gels with various fragrances.

3. Fragrance: The company has an extensive range of fragrances for its customers to choose from. The fragrances come in the form of perfumes, colognes, body mists, and candles. The fragrances are available in different categories such as floral, fruity, musky, and fresh.

4. Home Fragrance: Bath and Body Works offers a vast array of home fragrance products. They include room sprays, wallflowers, and candles with fragrances suitable for every room.

5. Handcare: Bath and Body Works' hand care line is popular among customers who are looking for an excellent product to keep their hands moisturized and nourished. The collection includes hand soaps, hand sanitizers, and hand creams.

6. Gift Set: The company offers gift sets that consist of their most popular products. These sets are an excellent way to treat oneself or gift to someone special.

In conclusion, Bath and Body Works Inc. offer a broad range of segments, products, and services that cater to consumers' personal care, fragrance, and home fragrance needs. Their product range is extensive with a diverse range of appealing fragrances, making it a popular choice for many customers.

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Composition of Bath and Body Works Inc Revenues by Segments


Outside of the U S	9.87 %	of total Revenue
Stores - U S and Canada a	77.07 %	of total Revenue
Direct - U S and Canada	17.85 %	of total Revenue
International	22.28 %	of total Revenue
Reportable Segment	100 %	of total Revenue
Reportable	209.87 %	of total Revenue

Q1 three months ended (May 02 2026)
Revenues by Business Segments	Revenues (in millions $)	% (of total Revenues)
Outside of the U S	136.00	9.87 %
Stores - U S and Canada a	1,062.00	77.07 %
Direct - U S and Canada	246.00	17.85 %
International	307.00	22.28 %
Reportable Segment	1,378.00	100 %
Total	1,378.00	100 %
Reportable	2,892.00	209.87 %

Q1 three months ended (May 02 2026)
Revenue Growth rates by Segment	Y/Y Revenue %	Q/Q Revenue %
Outside of the U S	3.03 %	-
Stores - U S and Canada a	-4.32 %	-
Direct - U S and Canada	-1.6 %	-
International	379.69 %	-
Reportable Segment	-3.23 %	-
Total	-3.23 %	-81.1 %
Reportable	-	-

Q1 three months ended (May 02 2026)
Income by Business Segments	Income (in millions $)	% (Profit Margin)
Total	183.00	13.28 %
Reportable	447.00	15.46 %

Q1 three months ended (May 02 2026)
Income Growth rates by Segment	Y/Y Income %	Q/Q Income %
Total	74.29 %	-71.8 %
Reportable	-	-

Annual Report on Bath and Body Works Inc Divisions, Sales by Country


Outside of the U S	9.7 %	of total Revenue
Stores - U S and Canada a	76.56 %	of total Revenue
Direct - U S and Canada	19.13 %	of total Revenue
Reportable Segment	100 %	of total Revenue
Bath Body Works International	4.31 %	of total Revenue

Twelve months ended 2025
BBWI s Annual Revenue by Geography and Business Segments	Sales (in millions $)	% (of total Sales)
Outside of the U S	707.00	9.7 %
Stores - U S and Canada a	5,582.00	76.56 %
Direct - U S and Canada	1,395.00	19.13 %
Reportable Segment	7,291.00	100 %
Total	7,291.00	100 %
Bath Body Works International	314.00	4.31 %

Twelve months ended 2025
BBWI s Annual Income by Country and Business Segments	Income (in millions $)	% (Profit Margin)
Total	649.00	8.9 %

Twelve months ended 2025
Annual Revenue and Income Growth by Country and Business Segments	% Y/Y Sales Growth	% Y/Y Income Growth
Outside of the U S	2.32 %	-
Stores - U S and Canada a	0.87 %	-
Direct - U S and Canada	-5.36 %	-
Reportable Segment	-0.22 %	-
Total	-0.22 %	-18.67 %
Bath Body Works International	5.02 %	-

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