Description of Mission Produce Inc's Business Segments
We have two reporting segments in addition to our operational segments:
Fruit is primarily obtained from growers and then distributed by Marketing and Distribution through our global distribution network.
International Farming owns and operates orchards from which the bulk of the fruit produced is purchased by our Marketing and Distribution division. This sections farming operations range from the cultivation of young plants to the harvesting of old trees. During the off-season for avocados, the section earns service income from packing and processing for farmers of other crops. The International Farming segment is primarily based on Peru, although there are a few tiny businesses cropping up in other Latin American countries.
Avocados are sourced, produced, packed, and distributed by us. The majority of the avocados we sell are Hass varieties. We sort and pack avocados, matching their standards to those of our customers. We sell both pre-ripe and ripened avocados, and thanks to our network of ripening facilities, we can tailor the amount of maturity to our clients preferences. Our personalized ripening plans allow consumers to buy avocados at five various stages of ripeness ' hard, preconditioned, breaking, firm-ripe, and ripe ' which are supplied on specially crafted timetables based on stage of maturity.
In addition, we offer value-added services like as ripening, bagging, bespoke packing, and logistics management. In addition, we provide our clients merchandising and promotional assistance, market data, and hands-on training to help them increase their retail sales of our avocados. For example, we run category management, merchandising, and packaging programs, such as "Avocado Intel," "Minis," "Emeralds in the Rough," "Ready," "Size Minded," "small but mighty," "Jumbos'more to eat, more to love," and shelf-life extension programs, to promote the sale of avocados that would otherwise go unnoticed, to identify ready-to-eat and various size avocados for consumers.
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