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Abercrombie and Fitch Co   (ANF)
Other Ticker:  
 
    Sector  Retail    Industry Retail Apparel
   Industry Retail Apparel
   Sector  Retail
 


Abercrombie and Fitch Co Segments

 
Abercrombie & Fitch
   46.54 % of total Revenue
Hollister
   53.46 % of total Revenue
 

Business Segments (July 30. 2015)
Revenues
(in millions $)
II. Quarter
%
(of total Revenues)
(July 30. 2015)
Income
(in millions $)
II. Quarter
%
(Profit Margin)
Abercrombie & Fitch
380.62 46.54 % 0.00 -
Hollister
437.14 53.46 % 0.00 -
Total
817.76 100 % 0.00 -

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (July 30. 2015)
Y/Y Revenue
%
II. Quarter
Q/Q Revenue
%
(July 30. 2015)
Y/Y Income
%
II. Quarter
Q/Q Income
%
Abercrombie & Fitch
8.87 % 12.03 % - -
Hollister
-5.91 % 18.25 % - -
Total
-8.18 % 15.27 % - -

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Abercrombie And Fitch Co 's Abercrombie & Fitch, Hollister, Total segment. Select each division with the arrow.

  Abercrombie And Fitch Co 's

Business Segments Description



The Abercrombie & Fitch brand was established in 1892 and became well known as a supplier of rugged, high-quality outdoor gear. Famous for outfitting the safaris of Teddy Roosevelt and Ernest Hemingway and the expeditions of Admiral Byrd to the North and South Poles, Abercrombie & Fitch goods were renowned for their durability and dependability.

In 1992, a new management team began repositioning Abercrombie & Fitch as a fashion-oriented casual apparel business directed at 18 to 22 year-old male and female college students with a product assortment reflecting a youthful lifestyle based upon an East Coast heritage and Ivy League traditions. In reestablishing the Abercrombie & Fitch brand, the Company’s goal was to combine its historical reputation for high quality with a new emphasis on casual American style and youthfulness.
In 1998, the Company launched abercrombie, a brand directed at seven to 14 year-old boys and girls, based on the traditions of Abercrombie & Fitch.

The Company launched its next brand, Hollister, in 2000. Hollister is a West Coast oriented lifestyle brand targeted at 14 to 18 year-old high school aged guys (“dudes”) and girls (“bettys”) that embodies the laid-back California surf lifestyle.

Gilly Hicks. Gilly Hicks is the cheeky cousin of Abercrombie & Fitch. Inspired by the free spirit of Sydney, Australia, Gilly Hicks makes the hottest Push ‘Em Up bras and the cutest Down Undies for young, naturally beautiful, confident girls. Carefree and undeniably pretty, Gilly Hicks is the All-American brand with a Sydney sensibility.

DIRECT-TO-CONSUMER BUSINESS.
The Company operates websites for each brand, both domestically and internationally. The websites reinforce each particular brand’s lifestyle, and are designed to complement the in-store experience.

The Company’s brands, Abercrombie & Fitch, abercrombie, Hollister and RUEHL, represent different American lifestyles and are targeted to appeal to the same type of customer through different stages of his or her life from elementary school through post-college. This is consistent with the Company’s belief that “trend transcends age.”

   

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