CSIMarket
 
Virgin America Inc.  (VA)
Other Ticker:  
 
    Sector  Transportation    Industry Airline
   Industry Airline
   Sector  Transportation
 

Virgin America's Customers Performance

VA

 
VA's Source of Revenues In the Q3, Virgin America Inc.'s corporate clients experienced a drop by -69.39 % in their costs of revenue, compared to a year ago, sequentially costs of revenue grew by 1.07 %. During the corresponding time, Virgin America Inc. recorded revenue increase by 8.35 % year on year, sequentially revenue grew by 4.57 %. While revenue at the Virgin America Inc.'s corporate clients fell by -63.71 % year on year, sequentially revenue grew by 3.45 %.

List of VA Customers




Customers of Virgin America Inc. saw their costs of revenue drop by -69.39 % in Q3 compare to a year ago, sequentially costs of revenue grew by 1.07 %, for the same period Virgin America Inc. recorded revenue increase by 8.35 % year on year, sequentially revenue grew by 4.57 %.

List of VA Customers


   
Customers Net Income grew in Q3 by Customers Net margin grew to
1.22 % 11.57 %



Virgin America's Customers, Q3 2016 Revenue Growth By Industry
Customers in Personal Services Industry      33.19 %
Customers in Professional Services Industry -72.76 %   
Customers in Internet Services & Social Media Industry      5 %
Customers in Cloud Computing & Data Analytics Industry      0.46 %
     
• Customers Valuation • Customers Mgmt. Effect.


Virgin America's Comment on Sales, Marketing and Customers



We are focused on direct-to-consumer marketing targeted at our core business and leisure guests. Our principal marketing messages are our association with the Virgin brand, our premium travel experience, popular destinations within our network, our innovative product offerings and competitive fares. Consistent with our business model and our brand, we use edgy and fun marketing messages to engage our key demographic. We are early adopters of technology including social networks, generating significant engagement from our advocates on Facebook, Twitter and other social media channels. We consider these channels important for generating awareness around our product and brand as well as creating a positive connection and communication channel with our guests, teammates and other advocates.


Our primary advertising mediums include online search-and-display advertising, targeted direct email marketing, strategically located outdoor advertisements in our key markets, as well as sponsorships of sports teams, select events and entertainment venues. We are also able to leverage the Virgin brand to create public relations events and low-cost viral marketing campaigns that generate extensive media coverage.


We sell our product through three primary distribution channels: our website, our outsourced call center and third parties such as travel agents who access us through GDS (e.g., Amadeus, Sabre and Travelport), and select online travel agents, or OTAs (e.g., Orbitz and Travelocity).