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Virgin America's Customers Performance
VA
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VA's Source of Revenues |
In the Q3, Virgin America Inc.'s corporate clients experienced a drop by -69.39 % in their costs of revenue, compared to a year ago, sequentially costs of revenue grew by 1.07 %. During the corresponding time, Virgin America Inc. recorded revenue increase by 8.35 % year on year, sequentially revenue grew by 4.57 %. While revenue at the Virgin America Inc.'s corporate clients fell by -63.71 % year on year, sequentially revenue grew by 3.45 %.
• List of VA Customers
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Customers of Virgin America Inc. saw their costs of revenue drop by -69.39 % in Q3 compare to a year ago, sequentially costs of revenue grew by 1.07 %, for the same period Virgin America Inc. recorded revenue increase by 8.35 % year on year, sequentially revenue grew by 4.57 %.
• List of VA Customers
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Customers Net Income grew in Q3 by |
Customers Net margin grew to |
1.22 % |
11.57 % |
Virgin America's Comment on Sales, Marketing and Customers
We are focused on direct-to-consumer marketing targeted at our core business
and leisure guests. Our principal marketing messages are our association with
the Virgin brand, our premium travel experience, popular destinations within
our network, our innovative product offerings and competitive fares. Consistent
with our business model and our brand, we use edgy and fun marketing messages
to engage our key demographic. We are early adopters of technology including
social networks, generating significant engagement from our advocates on Facebook,
Twitter and other social media channels. We consider these channels important
for generating awareness around our product and brand as well as creating a
positive connection and communication channel with our guests, teammates and
other advocates.
Our primary advertising mediums include online search-and-display advertising,
targeted direct email marketing, strategically located outdoor advertisements
in our key markets, as well as sponsorships of sports teams, select events and
entertainment venues. We are also able to leverage the Virgin brand to create
public relations events and low-cost viral marketing campaigns that generate
extensive media coverage.
We sell our product through three primary distribution channels: our website,
our outsourced call center and third parties such as travel agents who access
us through GDS (e.g., Amadeus, Sabre and Travelport), and select online travel
agents, or OTAs (e.g., Orbitz and Travelocity).
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