The E w Scripps Company (SSP) |
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The E W Scripps's Customers Performance
SSP
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SSP's Source of Revenues |
In the Q4, The E W Scripps Company's corporate clients experienced a decline by -11.69 % in their costs of revenue, compared to a year ago, sequentially costs of revenue grew by 337.67 %. During the corresponding time, The E W Scripps Company revenue deteriorated by -9.57 % year on year, sequentially revenue grew by 8.69 %. While revenue at the The E W Scripps Company's corporate clients recorded rose by 1.87 % year on year, sequentially revenue grew by 43.41 %.
• List of SSP Customers
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Customers of The E W Scripps Company saw their costs of revenue decline by -11.69 % in Q4 compare to a year ago, sequentially costs of revenue grew by 337.67 %, for the same period The E W Scripps Company revnue deteriorated by -9.57 % year on year, sequentially revenue grew by 8.69 %.
• List of SSP Customers
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Customers Net Income fell in Q4 by |
Customers Net margin fell to % |
-4.82 % |
7.57 % |
The E W Scripps's Comment on Sales, Marketing and Customers
We produce high quality news and information content that informs and engages
local and national communities. We distribute our content to four platforms
— broadcast, Web, smartphones and tablets. It is our objective to develop
content and applications designed to enhance the user experience on each of
those platforms. Our ability to cover our communities across multiple digital
platforms allows us to expand our audiences beyond our traditional broadcast
television boundaries.
We sell advertising to local, national and political customers. The sale of
local, national and political commercial spots accounted for approximately 84%
of the television segment’s revenues in 2013. Pricing of advertising is
based on audience size and share, the demographics of our audiences and the
demand for our limited inventory of commercial time. Our television stations
compete for advertising revenues with other sources of local media, including
competitors’ television stations in the same markets, radio stations,
cable television systems, newspapers, digital platforms and direct mail.
We earn revenues from retransmission consent agreements with multi-channel
video programming distributors ("MVPDs") in our markets. Retransmission
revenues were 10% of of television segment operating revenues. The MVPDs are
cable operators and satellite carriers who pay us to offer our programming to
their customers. The revenue we receive is typically based on the number of
subscribers the MVPD has in our local market. There are approximately 14.5 million
subscribers in our markets. When we have renewed retransmission consent agreements,
they have generally been at higher rates and for a three-year term.
We sell advertising across all of our digital platforms. Digital advertising
provided approximately 4% of our television segment operating revenues. Digital
advertising includes fixed duration campaigns whereby, for a fee, a banner,
text or other advertisement appears for a specified period of time; impression-based
campaigns where the fee is based upon the number of times the advertisement
appears in digital pages viewed by a user; and click-through campaigns where
the fee is based upon the number of users who click on an advertisement and
are directed to the advertisers’ Web site. We utilize a variety of audience-extension
programs to enhance the reach of our Web sites and garner a larger share of
local advertising dollars that are spent online. We also offer our local advertising
customers additional marketing services, such as managing their search engine
marketing campaigns.
Our digital sites offer comprehensive local news and information and user-generated
content. We continue to enhance our digital offerings, using features such as
streaming video and audio, to deliver our news and information content. Many
of our journalists routinely produce videos for consumption through our digital
sites and use an array of social media sites, such as Facebook, YouTube and
Twitter, to communicate with and build our audiences. We have embraced mobile
technology by offering our products on apps available on the Apple, Android,
Kindle Fire and Windows 8 platforms.
Our newspapers derive revenue by selling marketing and advertising services
to businesses in our markets and our news and information content to subscribers.
Advertising
We believe that compelling news and information content and a diverse portfolio
of product offerings on multiple platforms are critical components to garnering
the most profitable share of local advertising dollars in our markets.
Our range of products and audience reach give us the ability to deliver the
specific audiences desired by our advertisers. While many advertisers want the
broad reach delivered by our daily newspaper, others want to target their message
by demography, geography, buying habits or consumer behavior. We develop advertising
campaigns that utilize products within our portfolio to best reach the advertisers
targeted audience with the appropriate frequency.
We sell advertising based upon audience size, demographics, price and effectiveness.
Advertising rates and revenues vary among our newspapers depending on circulation,
type of advertising, local market conditions and competition. Each of our newspapers
operates in highly competitive local media marketplaces, where advertisers and
media consumers can choose from a wide range of alternatives, including other
news publications, radio, broadcast and cable television, magazines, Internet
sites, outdoor advertising, directories and direct-mail products.
Print advertising
Print advertising provided approximately 57% of newspaper segment operating
revenues. Print advertising includes Run-of-Press (“ROP”) advertising,
preprinted inserts, advertising in niche publications, and direct mail. Advertisements,
located throughout the newspaper, include local, classified and national advertising.
Local advertising refers to any advertising purchased by in-market advertisers
that is not included in the paper’s classified section. Classified advertising
includes all auto, real estate and help-wanted advertising and other ads listed
together in sequence by the nature of the ads. National advertising includes
advertising purchased by businesses outside our local market. National advertisers
typically procure advertising from numerous newspapers using advertising agency
buying services. Preprinted inserts are stand-alone, multi-page circulars inserted
into and distributed with the daily newspaper, niche publications and shared
mail products.
Digital advertising and marketing services
We sell advertising across all of our digital platforms. Digital advertising
provided approximately 7% of our newspaper segment operating revenues. Digital
advertising includes fixed duration campaigns whereby a banner, text or other
advertisement appears for a specified period of time for a fee; impression-based
campaigns where the fee is based upon the number of times the advertisement
appears in Web pages viewed by a user; and click-through campaigns where the
fee is based upon the number of users who click on an advertisement and are
directed to the advertisers’ Web site. We also utilize a variety of audience-extension
programs to enhance the reach of our Web sites and garner a larger share of
local advertising dollars that are spent online.
We are members of a newspaper consortium that partners with Yahoo! in an advertising
and content sharing arrangement that increases our access to local Web-focused
advertising dollars. We have similar arrangements with other digital marketing
services. We also offer our local advertising customers additional marketing
services, such as managing their search engine marketing campaigns.
Circulation (subscriptions)
We deliver our news and other content on four platforms — print, Web,
smartphones and tablets. Under our bundled model, home delivery subscribers
receive access to all of our newspaper content on all digital platforms, and
only limited digital content is available to non-subscribers. We also offer
digital-only subscriptions.
Approximately 30% of our total revenue comes from readers who pay us to receive
a printed newspaper. Our print product may be delivered directly to subscribers
(home delivery) or purchased from a retail store or vending machine (single
copy). Home delivery copies account for more than 80% of our total daily subscription
revenues.
Daily and Sunday circulation has declined during the past five years, due in
part to readers who consume more news and information through the Web or on
mobile devices. Some of the declines are due to a deliberate decision to eliminate
distribution to outlying areas. More recently we have implemented marketing
and pricing strategies intended to stabilize home delivery subscription revenues.
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The E W Scripps's Comment on Sales, Marketing and Customers
We produce high quality news and information content that informs and engages
local and national communities. We distribute our content to four platforms
— broadcast, Web, smartphones and tablets. It is our objective to develop
content and applications designed to enhance the user experience on each of
those platforms. Our ability to cover our communities across multiple digital
platforms allows us to expand our audiences beyond our traditional broadcast
television boundaries.
We sell advertising to local, national and political customers. The sale of
local, national and political commercial spots accounted for approximately 84%
of the television segment’s revenues in 2013. Pricing of advertising is
based on audience size and share, the demographics of our audiences and the
demand for our limited inventory of commercial time. Our television stations
compete for advertising revenues with other sources of local media, including
competitors’ television stations in the same markets, radio stations,
cable television systems, newspapers, digital platforms and direct mail.
We earn revenues from retransmission consent agreements with multi-channel
video programming distributors ("MVPDs") in our markets. Retransmission
revenues were 10% of of television segment operating revenues. The MVPDs are
cable operators and satellite carriers who pay us to offer our programming to
their customers. The revenue we receive is typically based on the number of
subscribers the MVPD has in our local market. There are approximately 14.5 million
subscribers in our markets. When we have renewed retransmission consent agreements,
they have generally been at higher rates and for a three-year term.
We sell advertising across all of our digital platforms. Digital advertising
provided approximately 4% of our television segment operating revenues. Digital
advertising includes fixed duration campaigns whereby, for a fee, a banner,
text or other advertisement appears for a specified period of time; impression-based
campaigns where the fee is based upon the number of times the advertisement
appears in digital pages viewed by a user; and click-through campaigns where
the fee is based upon the number of users who click on an advertisement and
are directed to the advertisers’ Web site. We utilize a variety of audience-extension
programs to enhance the reach of our Web sites and garner a larger share of
local advertising dollars that are spent online. We also offer our local advertising
customers additional marketing services, such as managing their search engine
marketing campaigns.
Our digital sites offer comprehensive local news and information and user-generated
content. We continue to enhance our digital offerings, using features such as
streaming video and audio, to deliver our news and information content. Many
of our journalists routinely produce videos for consumption through our digital
sites and use an array of social media sites, such as Facebook, YouTube and
Twitter, to communicate with and build our audiences. We have embraced mobile
technology by offering our products on apps available on the Apple, Android,
Kindle Fire and Windows 8 platforms.
Our newspapers derive revenue by selling marketing and advertising services
to businesses in our markets and our news and information content to subscribers.
Advertising
We believe that compelling news and information content and a diverse portfolio
of product offerings on multiple platforms are critical components to garnering
the most profitable share of local advertising dollars in our markets.
Our range of products and audience reach give us the ability to deliver the
specific audiences desired by our advertisers. While many advertisers want the
broad reach delivered by our daily newspaper, others want to target their message
by demography, geography, buying habits or consumer behavior. We develop advertising
campaigns that utilize products within our portfolio to best reach the advertisers
targeted audience with the appropriate frequency.
We sell advertising based upon audience size, demographics, price and effectiveness.
Advertising rates and revenues vary among our newspapers depending on circulation,
type of advertising, local market conditions and competition. Each of our newspapers
operates in highly competitive local media marketplaces, where advertisers and
media consumers can choose from a wide range of alternatives, including other
news publications, radio, broadcast and cable television, magazines, Internet
sites, outdoor advertising, directories and direct-mail products.
Print advertising
Print advertising provided approximately 57% of newspaper segment operating
revenues. Print advertising includes Run-of-Press (“ROP”) advertising,
preprinted inserts, advertising in niche publications, and direct mail. Advertisements,
located throughout the newspaper, include local, classified and national advertising.
Local advertising refers to any advertising purchased by in-market advertisers
that is not included in the paper’s classified section. Classified advertising
includes all auto, real estate and help-wanted advertising and other ads listed
together in sequence by the nature of the ads. National advertising includes
advertising purchased by businesses outside our local market. National advertisers
typically procure advertising from numerous newspapers using advertising agency
buying services. Preprinted inserts are stand-alone, multi-page circulars inserted
into and distributed with the daily newspaper, niche publications and shared
mail products.
Digital advertising and marketing services
We sell advertising across all of our digital platforms. Digital advertising
provided approximately 7% of our newspaper segment operating revenues. Digital
advertising includes fixed duration campaigns whereby a banner, text or other
advertisement appears for a specified period of time for a fee; impression-based
campaigns where the fee is based upon the number of times the advertisement
appears in Web pages viewed by a user; and click-through campaigns where the
fee is based upon the number of users who click on an advertisement and are
directed to the advertisers’ Web site. We also utilize a variety of audience-extension
programs to enhance the reach of our Web sites and garner a larger share of
local advertising dollars that are spent online.
We are members of a newspaper consortium that partners with Yahoo! in an advertising
and content sharing arrangement that increases our access to local Web-focused
advertising dollars. We have similar arrangements with other digital marketing
services. We also offer our local advertising customers additional marketing
services, such as managing their search engine marketing campaigns.
Circulation (subscriptions)
We deliver our news and other content on four platforms — print, Web,
smartphones and tablets. Under our bundled model, home delivery subscribers
receive access to all of our newspaper content on all digital platforms, and
only limited digital content is available to non-subscribers. We also offer
digital-only subscriptions.
Approximately 30% of our total revenue comes from readers who pay us to receive
a printed newspaper. Our print product may be delivered directly to subscribers
(home delivery) or purchased from a retail store or vending machine (single
copy). Home delivery copies account for more than 80% of our total daily subscription
revenues.
Daily and Sunday circulation has declined during the past five years, due in
part to readers who consume more news and information through the Web or on
mobile devices. Some of the declines are due to a deliberate decision to eliminate
distribution to outlying areas. More recently we have implemented marketing
and pricing strategies intended to stabilize home delivery subscription revenues.
SSP's vs. Customers, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME |
MARKET CAP |
REVENUES |
INCOME |
EMPLOYEES |
The E w Scripps Company |
331.29 |
2,292.91 |
-947.78 |
2,100 |
Innovid Corp |
338.60 |
133.20 |
-42.78 |
396 |
Interpublic Group Of Companies Inc |
12,575.72 |
10,889.30 |
1,118.10 |
55,600 |
Omnicom Group Inc |
19,483.63 |
14,692.20 |
1,473.20 |
71,700 |
Stagwell Inc |
658.93 |
2,527.18 |
41.64 |
9,100 |
Wpp Plc |
51,243.09 |
14,844.80 |
197.20 |
109,382 |
Comcast Corporation |
179,803.18 |
121,572.00 |
15,107.00 |
189,000 |
Fox Corporation |
15,072.14 |
14,685.00 |
849.00 |
10,600 |
Graham Holdings Co |
3,596.43 |
4,414.88 |
211.70 |
6,100 |
SUBTOTAL |
282,771.72 |
183,758.55 |
18,955.06 |
451,878 |
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