Calamp's Customers Performance
CAMP
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CAMP's Source of Revenues |
In the Q3, Calamp Corp 's corporate clients experienced a reduction by -0.06 % in their costs of revenue, compared to a year ago, sequentially costs of revenue grew by 0.55 %. During the corresponding time, Calamp Corp revenue deteriorated by -15.77 % year on year, sequentially revenue fell by -13.47 %. While revenue at the Calamp Corp 's corporate clients recorded rose by 2.11 % year on year, sequentially revenue grew by 0.7 %.
• List of CAMP Customers
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Customers of Calamp Corp saw their costs of revenue decrease by -0.06 % in Q3 compare to a year ago, sequentially costs of revenue grew by 0.55 %, for the same period Calamp Corp revnue deteriorated by -15.77 % year on year, sequentially revnue fell by -13.47 %.
• List of CAMP Customers
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Select the Category:
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Customers Net Income fell in Q3 by |
Customers Net margin fell to % |
-14.59 % |
13.35 % |
Calamp's Comment on Sales, Marketing and Customers
We market and sell our products and services through our global direct sales organization,
an international network of licensees and sales representatives as well as our
websites and digital presence. Our global direct sales organization is comprised
of teams of field sales people, key account managers and business development
managers, who work closely with product and applications specialists and other
internal sales support personnel based primarily at our U.S. locations. We have
organized our field sales personnel, together with internal sales support personnel,
into teams within each business group based on their specialized knowledge and
expertise relating to specific product and service areas, geographies and customer
groups. These sales teams are closely aligned with their respective product management,
engineering and operations organizations.
We sell our products and services to large global enterprises, small to mid-size
companies, channel accounts and distributors as well as industrial OEM customers.
These categories of customers require very different selling approaches and
support requirements, and we have organized our sales teams to address these
different requirements. Additionally, certain customers often have unique technical
requirements and manufacturing processes, and may request specific product configurations,
feature sets and designs. Sales to large enterprise customers often involve
complex program management and long sales cycles, and require close cooperation
between sales, operations and engineering personnel. As such, we have developed
teams of key account managers and business development managers to serve the
unique requirements of these customers.
We also actively sell our products in certain markets through our network of
international licensees, independent sales representatives and distributors.
We have entered into agreements with substantially all of our licensees and
distributors. In some cases, we have granted representatives and distributors
exclusive authorization to sell certain products in a specific geographic area.
These agreements generally have terms of one year which automatically renew
on an annual basis, and are generally terminable by either party for convenience
following a specified notice period.
We expect that our reputation for providing innovative and high-quality products
will continue to play a significant role in our growth and success, and that
the high customer satisfaction will continue to fuel referrals of our brand
to new customers. Through our trademarked name – CalAmp – we have
built a highly recognizable brand in the global enterprise asset tracking and
fleet management market verticals. Also, in connection with the acquisition
of LoJack, we acquired a highly recognizable consumer-facing brand in the global
connected vehicle market.
In fiscal 2018, we embarked on an extensive brand refresh of the CalAmp and
LoJack tradenames, which included a repositioning of both brands as well as
a comprehensive communication and media outreach campaign. We expect this investment
will enhance our brand awareness, continue to build brand equity and drive market
demand for our products. We also redesigned our websites and digital presence
by launching a new corporate and investor relations website for CalAmp and a
consumer-facing website for LoJack in order to drive consumer traffic and engagement
with our new products and services.
We will continue our investment in sales and marketing programs that further
build brand awareness, drive deeper customer engagement and foster long-term
relationships with our customers. Our marketing programs are now focused on
supporting multi-channel product launches in new geographic markets including
launching our LoJack Beyond campaign into the dealer channels nationwide. The
LoJack Beyond campaign was launched in March 2018 in an effort to modernize
the dealer-consumer engagement platform beyond legacy SVR-only products and
to digitize the LoJack sales experience – both of which are expected to
increase and track customer engagement and return on investment.
Additionally, we are focused on maximizing our efficiency and reach of our
marketing spend by investing in social media and digital marketing programs.
These programs are developed to educate our potential customers and fuel active
engagement with our products and services. Our activities around social media
and digital marketing will be aligned with our customary product launches, media
campaigns and presence at tradeshows and high exposure venues such as Mobile
World Congress in Barcelona, Spain and Mobile World Congress Americas in Los
Angeles.
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Calamp's Comment on Sales, Marketing and Customers
We market and sell our products and services through our global direct sales organization,
an international network of licensees and sales representatives as well as our
websites and digital presence. Our global direct sales organization is comprised
of teams of field sales people, key account managers and business development
managers, who work closely with product and applications specialists and other
internal sales support personnel based primarily at our U.S. locations. We have
organized our field sales personnel, together with internal sales support personnel,
into teams within each business group based on their specialized knowledge and
expertise relating to specific product and service areas, geographies and customer
groups. These sales teams are closely aligned with their respective product management,
engineering and operations organizations.
We sell our products and services to large global enterprises, small to mid-size
companies, channel accounts and distributors as well as industrial OEM customers.
These categories of customers require very different selling approaches and
support requirements, and we have organized our sales teams to address these
different requirements. Additionally, certain customers often have unique technical
requirements and manufacturing processes, and may request specific product configurations,
feature sets and designs. Sales to large enterprise customers often involve
complex program management and long sales cycles, and require close cooperation
between sales, operations and engineering personnel. As such, we have developed
teams of key account managers and business development managers to serve the
unique requirements of these customers.
We also actively sell our products in certain markets through our network of
international licensees, independent sales representatives and distributors.
We have entered into agreements with substantially all of our licensees and
distributors. In some cases, we have granted representatives and distributors
exclusive authorization to sell certain products in a specific geographic area.
These agreements generally have terms of one year which automatically renew
on an annual basis, and are generally terminable by either party for convenience
following a specified notice period.
We expect that our reputation for providing innovative and high-quality products
will continue to play a significant role in our growth and success, and that
the high customer satisfaction will continue to fuel referrals of our brand
to new customers. Through our trademarked name – CalAmp – we have
built a highly recognizable brand in the global enterprise asset tracking and
fleet management market verticals. Also, in connection with the acquisition
of LoJack, we acquired a highly recognizable consumer-facing brand in the global
connected vehicle market.
In fiscal 2018, we embarked on an extensive brand refresh of the CalAmp and
LoJack tradenames, which included a repositioning of both brands as well as
a comprehensive communication and media outreach campaign. We expect this investment
will enhance our brand awareness, continue to build brand equity and drive market
demand for our products. We also redesigned our websites and digital presence
by launching a new corporate and investor relations website for CalAmp and a
consumer-facing website for LoJack in order to drive consumer traffic and engagement
with our new products and services.
We will continue our investment in sales and marketing programs that further
build brand awareness, drive deeper customer engagement and foster long-term
relationships with our customers. Our marketing programs are now focused on
supporting multi-channel product launches in new geographic markets including
launching our LoJack Beyond campaign into the dealer channels nationwide. The
LoJack Beyond campaign was launched in March 2018 in an effort to modernize
the dealer-consumer engagement platform beyond legacy SVR-only products and
to digitize the LoJack sales experience – both of which are expected to
increase and track customer engagement and return on investment.
Additionally, we are focused on maximizing our efficiency and reach of our
marketing spend by investing in social media and digital marketing programs.
These programs are developed to educate our potential customers and fuel active
engagement with our products and services. Our activities around social media
and digital marketing will be aligned with our customary product launches, media
campaigns and presence at tradeshows and high exposure venues such as Mobile
World Congress in Barcelona, Spain and Mobile World Congress Americas in Los
Angeles.
CAMP's vs. Customers, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME |
MARKET CAP |
REVENUES |
INCOME |
EMPLOYEES |
Calamp Corp |
106.90 |
289.63 |
-21.08 |
840 |
Trimble Inc |
15,457.91 |
3,315.80 |
311.30 |
11,931 |
At and t Inc |
124,630.25 |
122,428.00 |
15,623.00 |
203,000 |
Penske Automotive Group Inc |
10,416.49 |
29,526.80 |
1,058.60 |
27,000 |
Caterpillar Inc |
180,759.77 |
67,060.00 |
10,332.00 |
107,700 |
Verizon Communications Inc |
168,635.28 |
133,974.00 |
12,095.00 |
118,400 |
Bentley Systems Incorporated |
15,943.94 |
1,228.33 |
326.79 |
4,500 |
Greenland Technologies Holding Corporation |
32.97 |
86.64 |
6.72 |
328 |
SUBTOTAL |
515,876.60 |
357,619.57 |
39,753.41 |
472,859 |
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