assortment to respond to changing customer needs and to maximize the performance
of our key categories. Ink and toner remain important categories, and we offer
our customers a wide assortment of these products. as well as an in-stock guarantee
and a strong pricing message which is supported by our loyalty programs. One of
our top priorities is to significantly expand our product offering beyond core
office supplies. Over the past few years we have had success driving growth in
adjacent product categories, such as facilities and breakroom supplies. These
positive results have reinforced our strategy and we continue to broaden our offering,
focusing on categories including technology products, medical supplies, safety
supplies, packaging and shipping supplies, and office decor.
Our merchandising team uses integrated systems to perform the vast majority
of our merchandise planning and product purchasing centrally. Some of our business
units, particularly Quill.com, our Canadian operations and our multiple international
businesses, leverage our global buying and merchandising staff along with local
staff to meet their specific buying and merchandising needs. In an effort to
improve efficiency and profitability, we are in the process of aggressively
streamlining our pan-European product assortment. We purchase products from
thousands of vendors around the world and we believe that competitive sources
of supply are available to us for substantially all of the products we carry.
Our product offering includes Staples, Quill, and other proprietary branded
products, which represented approximately 28% of our sales. We offer more than
10,000 own brand products and services, including an assortment of products
with various environmentally friendly attributes, which includes our “Sustainable
Earth” brand products. Own brand products deliver value to our customers
with prices that are on average 10% to 20% lower than the national brand, while
generating higher gross margin rates on average than national brands. Our own
brand strategy is based on offering a portfolio of products that meet our customers’
needs across a variety of product categories and price points. The largest portion
of our portfolio focuses on offering national brand quality at lower prices;
in addition, we have developed a selection of opening price point products for
more price sensitive customers, and we have also developed a number of unique
and innovative products to help differentiate Staples in the marketplace. We
have brought to market hundreds of new own brand products in the last year,
many of which are innovative and exclusive to Staples. Our sourcing office in
Shenzhen, China supports our own brand strategy by driving higher quality and
lower costs, and by bringing new products to market more quickly. In addition
to our proprietary branded products, we also differentiate our core product
offering through exclusive third-party relationships.
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME
MARKET CAP
REVENUES
INCOME
EMPLOYEES
6,765.00
17,456.00
-479.00
44,400
SUBTOTAL
0.00
0.00
0.00
-
Sources:
Staples Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
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