Superior Drilling Products Inc's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Superior Drilling Products Inc (SDPI) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Superior Drilling Products Inc vs Its Competitors
- TTM: Trailing 12-month revenue of 20M vs 154,784M combined for its competitors (0.0% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+0.7% annualized vs trailing 12 months), vs decelerating (-5.8%) for its tracked peer group.
- Growth: Superior Drilling Products Inc generated -21.3% revenue growth year over year in Q1 2024, vs 14.1% for its competitors combined.
- Profitability: Its -36.8% net margin compares with 12.4% for the peer group.
- Peer revenue share: Superior Drilling Products Inc accounted for 0.0% of combined revenue among its tracked peer group, down from 0.0% a year earlier.
- Peer differentiation: Revenue per employee of $0.26M compares with $0.43M for the peer group (0.6x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
SDPI Sales vs. its Competitors, Q1 2024
Superior Drilling Products Inc reported revenue contraction of 21.25 % year on year in Q1 2024, below its competitors' combined revenue growth of 14.08 %.
With a net margin of -36.84 %, Superior Drilling Products Inc reported lower profitability than its competitors (12.38 %).
Superior Drilling Products Inc generated 0.01 % of the combined sales of its peer group, down from 0.02 % a year earlier.
API endpoints for this dataset
Superior Drilling Products Inc vs. its Competitors, Q1 2024
Revenue growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in Superior Drilling Products Inc reports; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Superior Drilling Products Inc and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Superior Drilling Products Inc | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
| High-Confidence Competitors (1) | $12,345M | +12.3% · Accelerating |
| Similar Growth & Profitability (4) | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Superior Drilling Products Inc's competitor groups requires a Commercial License.
For context: the Miscellaneous Fabricated Products industry grew revenue 19.0% year over year, combined, vs -21.3% for Superior Drilling Products Inc. Superior Drilling Products Inc's share of combined industry revenue moved from 0.01% to 0.01%, a gain of 0.00 percentage points.
Superior Drilling Products Inc's Competitor Quality Breadth
Group definitions: see Methodology: Performance Group Definitions.
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Superior Drilling Products Inc | Yes | No | No | No |
| Competitors combined (19) | ||||
| High-Confidence Competitors (1) | ||||
| Similar Growth & Profitability (8) | 50.00 % (4 of 8) | 12.50 % (1 of 8) | 0.00 % (0 of 8) | 0.00 % (0 of 8) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
SDPI Stock Performance relative to its Competitors
SDPI Stock Performance relative to High-Confidence Competitors
SDPI Stock Performance relative to Similar Growth & Profitability Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Matson inc | 282.9% | Outperformed |
| 2 | Patterson uti Energy Inc | 282.9% | Outperformed |
| 3 | Nabors Industries Ltd | 282.9% | Outperformed |
| 4 | Noble Corporation Plc | 282.9% | Outperformed |
| 5 | Oil States International Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Superior Drilling Products Inc's best-performing competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Superior Drilling Products Inc's Comment on Competition and Industry Peers
Publicly Traded Peers of Superior Drilling Products Inc
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
 Superior Drilling Products Inc |
30.70 | 19.64 |
 Slb Limited |
75,418.86 | 36,886.00 |
 Dover Corp |
28,726.32 | 8,576.81 |
 Halliburton Company |
26,524.16 | 22,476.00 |
 Loews Corp |
22,490.43 | 18,782.00 |
 Lineage Inc |
9,042.48 | 5,386.00 |
| SUBTOTAL | 198,870.47 | 155,135.97 |
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Sources: see Methodology: Peer & Competitor Identification, Sourcing.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Superior Drilling Products Inc versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Superior Drilling Products Inc's Competitors Named by the Company
Competitive relationships identified from Superior Drilling Products Inc reports and corroborating sources, each with a basis and confidence.| Competitor | Basis | Confidence |
|---|---|---|
| Baker Hughes | Company report | 85% |
| Baker Oil Tools | Company report | 85% |
| Tercel | Company report | 85% |
| Schlumberger | Company report | 85% |
| Hughes Christensen | Company report | 85% |
| Stabil Drill | Company report | 85% |
| NOV | Company report | 85% |
| Slb Limited | Company report | 85% |
| Nov Inc | Company report | 85% |
| Independence Contract Drilling inc | Company report | 85% |
| Helmerich and Payne inc | Company report | 85% |
| Vantage Drilling International | Company report | 85% |
| Basic Energy Services Inc | Company report | 85% |
| Npk International Inc | Company report | 85% |
| Patterson uti Energy Inc | Company report | 85% |
| Nabors Industries Ltd | Company report | 85% |
| Lineage Inc | Company report | 85% |
| Diamond Offshore Drilling Inc | Company report | 85% |
| Oil States International Inc | Company report | 85% |
| Noble Corporation Plc | Company report | 85% |
Company report basis, confidence, active dates and source counts for Superior Drilling Products Inc's named competitors require a Commercial License.
Methodology: see Methodology: Peer & Competitor Identification, Sourcing.
Superior Drilling Products Inc's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Slb Limited | Production Systems 42.33 % |
| Dover Corp | Clean Energy & Fueling 27.13 % |
| Halliburton Company | Completion and Production 54.16 % |
| Loews Corp | CNA Financial Corporation 80.29 % |
| Nov Inc | Services and Rental 23.00 % |
Source: operating segment revenue as reported in each company's reports (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
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Superior Drilling Products Inc's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Superior Drilling Products Inc | 31 | 261,847 | 54,673 |
| Slb Limited | 75,419 | 338,404 | 28,541 |
| Dover Corp | 28,726 | 357,367 | 75,230 |
| Halliburton Company | 26,524 | 468,250 | 41,750 |
| Loews Corp | 22,490 | 1,433,740 | 119,008 |
| Lineage Inc | 9,042 | 224,417 | -7,875 |
| PEERS TOTAL | 198,840 | 431,723 | 33,452 |
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Superior Drilling Products Inc's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent report. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Superior Drilling Products Inc | North America 85.91 % |
| Slb Limited | Middle East 29.71 % |
| Dover Corp | United States 56.96 % |
| Halliburton Company | North America 37.87 % |
| Transocean ltd | US 34.90 % |
| Helmerich and Payne inc | United States 58.76 % |
Source: revenue geography as reported in each company's reports (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
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Superior Drilling Products Inc's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Miscellaneous Fabricated Products industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (77 companies). See the full Miscellaneous Fabricated Products industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 57.93 % | 24.50 % (avg) | +33.4 pp |
| Operating Margin | 2.84 % | industry median | -5.5 pp |
| EBITDA Margin | -1.21 % | 10.26 % (avg) | -11.5 pp |
| Capital Intensity (Capex / Revenue) | 11.69 % | 9.24 % (avg) | +2.4 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Superior Drilling Products Inc's Valuation vs Competitive Position
Valuation multiples vs the Miscellaneous Fabricated Products industry average (77 companies, excluding loss-making/negative-equity outliers), alongside returns on capital for context on whether a premium or discount lines up with measurably stronger or weaker returns. See the full Miscellaneous Fabricated Products industry valuation benchmarks.| Metric | Company | Industry Average | Difference |
|---|---|---|---|
| P/E | - | 26.5x | - |
| EV / EBITDA | - | 12.6x | - |
| P/B | 1.8x | 3.7x | -1.9x |
| Return on Equity | 31.10 % | industry aggregate | 15.35 % |
| Return on Invested Capital | 1.71 % | 4.67 % (avg) | -2.96 % |
Source: CSIMarket API, trailing 12 months. A valuation premium or discount is not, by itself, a judgment of over- or under-valuation. Compare it against the return and growth context shown elsewhere on this page.
Superior Drilling Products Inc's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in company reports.| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -43.70 % | 118.03 % | 16.99 % | 4.12 % | -44.88 % | 27.37 % | 43.20 % | 9.82 % |
| Operating Margin | -115.28 % | 1.44 % | 1.65 % | -4.75 % | -36.51 % | -4.40 % | 10.14 % | 8.47 % |
| Return on Invested Capital | -19.19 % | 0.59 % | 0.97 % | -4.76 % | -26.13 % | -4.22 % | 9.96 % | 5.95 % |
| P/E | - | - | - | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Superior Drilling Products Inc's Strategic Group Map
Superior Drilling Products Inc is shown in red; its closest peers by combined growth, margin and ROIC are labeled. See Methodology: Strategic Group Map for how this chart is built.
Superior Drilling Products Inc's trailing-12-month revenue growth of -7.6% and operating margin of 2.8% compares with an average of -4.7% growth and 2.5% margin across its 8 closest peers by combined growth, margin and ROIC -- Superior Drilling Products Inc sits below that peer average on growth and above it on margin.
Source: CSIMarket API, trailing 12 months. Extreme outlier values (from near-zero-revenue companies) are excluded from the plotted cloud but never from the highlighted company or its labeled peers.
Superior Drilling Products Inc's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 11.69 % vs industry average 9.24 % (see Profitability & Cost Structure above) |
Note: see Methodology: Porter's Five Forces. Supplier power and buyer power are covered on Superior Drilling Products Inc's dedicated Suppliers and Customers pages, not here.
Superior Drilling Products Inc's Industry Attractiveness & Competitive Strength
See Methodology: GE/McKinsey Matrix for how the two axes are built.
Superior Drilling Products Inc falls in the Medium attractiveness / Low strength cell: Harvest.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Superior Drilling Products Inc's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
- Return on equity 15.4 points above the industry aggregate.
Weaknesses
- Operating margin 5.5 points below the industry median.
Opportunities
No rule matched.
Threats
- Tracked peer group's revenue run-rate is broadly decelerating (-5.8% annualized).
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: see Methodology: SWOT Analysis.
Superior Drilling Products Inc's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Superior Drilling Products Inc | 0.54 | 1.95 | 0.16 |
| Slb Limited | 0.19 | 1.37 | 0.38 |
| Dover Corp | - | 1.89 | 0.48 |
| Halliburton Company | 0.35 | 2.04 | 0.66 |
| Loews Corp | 0.04 | 0.89 | 0.46 |
| Lineage Inc | - | 0.85 | 0.67 |
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Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Superior Drilling Products Inc's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Superior Drilling Products Inc | Q1 2024 | -21.3 % | - |
| Slb Limited | Q3 2026 | +5.8 % | -5.0 % |
| Dover Corp | Q3 2026 | +7.5 % | -51.6 % |
| Halliburton Company | Q3 2026 | +1.8 % | +1,985.0 % |
| Loews Corp | Q3 2026 | +1.9 % | -42.9 % |
| Lineage Inc | Q2 2026 | +0.8 % | - |
| PEERS TOTAL | +6.0 % | +137.9 % |
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Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Superior Drilling Products Inc's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Superior Drilling Products Inc | Q1 2024 | +3.0 % | -92.2 % |
| Slb Limited | Q3 2026 | +93.4 % | +15.0 % |
| Dover Corp | Q3 2026 | +6.9 % | +2.3 % |
| Halliburton Company | Q3 2026 | - | +1.9 % |
| Loews Corp | Q3 2026 | +1.9 % | +68.6 % |
| Lineage Inc | Q2 2026 | +1.7 % | -23.3 % |
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Superior Drilling Products Inc's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Superior Drilling Products Inc | 16.93% | 21.05% | 31.10% |
| Slb Limited | 5.63% | 7.16% | 11.40% |
| Dover Corp | 13.30% | 16.39% | 23.89% |
| Halliburton Company | 7.85% | 9.85% | 18.41% |
| Loews Corp | 1.81% | 2.25% | 7.95% |
| Lineage Inc | - | - | - |
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ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Superior Drilling Products Inc's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Superior Drilling Products Inc | 11.17 | 1.56 |
| Slb Limited | 24.22 | 2.04 |
| Dover Corp | 34.91 | 3.35 |
| Halliburton Company | 13.39 | 1.18 |
| Loews Corp | 15.51 | 1.20 |
| Lineage Inc | - | 1.68 |
| PEERS AVERAGE | 16.54 | 1.28 |
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P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.