Freedom Acquisition I's

The company competes primarily with traditional electricity utilities, focusing on price, price predictability, and ease of switching to solar energy. It also competes with other solar sales and installation companies, including those with similar business models. Its main competitors fall into three categories: (a) national, vertically integrated companies with established brands and proprietary consumer financing products; (b) small, local solar contractors with lower overhead but fewer systems and tools; and (c) sales aggregators that utilize third-party sales companies to generate installation contracts. The company aims to differentiate itself by providing improved customer and sales partner experiences.