Bandwidth Inc 's

The CPaaS market is rapidly evolving and increasingly competitive. We believe that the principal competitive factors in our market are:
platform scalability, reliability, deliverability, security and performance;
network control and quality;
global reach;
completeness of offering;
ease of integration and programmability;
product features;
customer support;
ability to deliver measurable value and savings;
the cost of deploying and using our service offerings;
the strength of sales and marketing efforts;
brand awareness and reputation; and
credibility with product executives and developers. We believe that we compete favorably based on the factors listed above and believe that none of our competitors currently compete directly with us across the combination of all our global scale, platform and product offerings.
Our competitors fall into two primary categories:
CPaaS companies that offer a narrower set of software APIs, more limited global reach, less robust customer support and fewer other features while relying on third-party networks and physical infrastructure; and
Network service providers that offer limited developer functionality on top of their own networks and physical infrastructure, such as AT&T, Colt, Lumen and Verizon. Some of our competitors have greater financial and technical resources, geographic reach, name recognition or intellectual property portfolios than we do. In addition, some competitors may offer a greater number and variety of products and services than we do, or may offer services in geographies in which we do not operate. We expect competition to intensify in the future. See ?Risk Factors?Risks Related to Our Business? elsewhere in this Annual Report on Form 10-K, for additional information on the competitive environment in which we operate, and risks related thereto.