Comparing the current results to its competitors, Xsport Global Inc reported Revenue increase in the 2 quarter 2019 by 0 % year on year. The revenue growth was below Xsport Global Inc's competitors' average revenue growth of 0.16 %, achieved in the same quarter.
Xsport Global Inc's Comment on Competitors and Industry Peers
There are several companies that have developed cognitive training platforms and
deliver their solutions via the web and/or through mobile apps. Management believes
that these early participants have educated consumers on the value proposition
of cognitive training generally and have helped to pave the way for a differentiated
solution from the Company. Management believes there are several key differentiators
to the Product as compared to other cognitive training programs.
The Product was developed with sports themes and is targeted primarily at the
youth sports market, including youth ages 8-18, high sports interest ages 12-29,
as well as adults. We believe that competitive, accomplished athletes in these
demographics will embrace the possibility of enhancing their cognitive performance
skills to get an extra edge on the competition.
The Company has incorporated an audio interference/distraction component replicating
life-like sporting event distractions and created a “playing” environment
that features additional complicating elements to the training.
The Company will leverage its existing and future endorsement contracts with professional
athletes and celebrities to market the product through existing social media channels.
We believe this will be one of the most cost effective ways to reach its intended
audience but it will not be the only traction channel.
In addition to the social marketing strategies, the youth sports market will also
be addressed through sports camps and dedicated sports organizations. However,
the Company will need to have the necessary cash in order to activate such youth
sports channels.
While it’s unclear to the overall patentability of our technology, we
will continue to evaluate our overall intellectual property protection and proceed
with viable protection opportunities in the future. There can be no assurances
that a final utility patent will be secured, and we are cognizant of the value
of protecting key business model differentiators and intends to continue to
pursue protection of our intellectual property.