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The J M Smucker Company  (SJM)
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The J M Smucker's

Competitiveness


 

SJM Sales vs. its Competitors Q3 2021



Comparing the results to its competitors, The J M Smucker reported Total Revenue increase in the 3 quarter 2021 by 0.79 % year on year.
The revenue growth was below The J M Smucker's competitors average revenue growth of 36.56 %, recorded in the same quarter.

List of SJM Competitors

With net margin of 10.05 % company achieved higher profitability than its competitors.

More on SJM Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


The J M Smucker Company Net Income in 3 quarter 2021 declined year on year by -10.75 %, despite income growth by most of its competitors

<<  More on SJM Income Comparisons


The J M Smucker's Comment on Competitors and Industry Peers


Within consumer foods and beverages, we are the branded market leader in the coffee, peanut butter, fruit spreads, shortening, sweetened condensed milk, ice cream toppings, and natural beverage categories in the U.S. Within pet food and pet snacks, we are the branded market leader in the dog snacks category in the U.S. In Canada, we are the branded market leader in the flour, pickles, canned milk, fruit spreads, shortening, and ice cream toppings categories. Our business is highly competitive as all of our brands compete for retail shelf space with other branded products as well as private label products.

In order to remain competitive, companies in the food industry need to consider emerging consumer preferences, technological advances, product and packaging innovations, and the continued growth of alternative store formats, including warehouse clubs, convenience stores, and e-commerce. The primary ways in which products and brands are distinguished are brand recognition, product quality, price, packaging, new product introductions, nutritional value, convenience, advertising, promotion, and the ability to identify and satisfy consumer preferences. Positive factors pertaining to our competitive position include well-recognized brands, high-quality products, consumer trust, experienced brand and category management, a single national grocery broker in the U.S., varied product offerings, product innovation, good customer service, and an integrated distribution network.

The packaged foods industry has been challenged recently by a general decline in sales volume in the center of the store. Certain evolving consumer trends have contributed to the decline, such as a heightened focus on health and wellness, an increased desire for fresh foods, and the growing impact of social media and e-commerce on consumer behavior. To address these dynamics, we continue to focus on innovation with an increased emphasis on products that satisfy evolving consumer trends.
In addition, private label has grown in recent years due to general economic uncertainty, improvements in private label quality, and the increased emphasis of store brands by retailers in an effort to cultivate customer loyalty. In the pet food and pet snacks categories, private label penetration has declined below levels seen in consumer food and beverage categories. We believe that both private label and leading brands play an important role in the food categories in which we compete, appealing to different consumer segments. We closely monitor the price gap or price premium between our brands and private label brands, with the view that value is about more than price and the expectation that #1 brands will continue to be an integral part of consumers’ shopping baskets.

In the U.S. Retail Coffee segment, the Folgers brand competes in the highly competitive U.S. packaged roast and ground coffee market with other retail coffee brands such as Maxwell House, Yuban, and Chock full o’Nuts. We participate in the premium coffee market through sales of Dunkin’ Donuts retail packaged coffee products, as well as with the Folgers Gourmet Selections® and Millstone® brands. Competitors include other brands such as Starbucks, Gevalia, Eight O’Clock, Seattle’s Best, Peet’s Coffee & Tea, and McCafe. Through a manufacturing and distribution agreement with Keurig, we compete in the single serve coffee market with the Folgers, Folgers Gourmet Selections, Millstone, and Café Bustelo® premium coffees K-Cup® pods. Additionally, under a new, multi-year agreement, at the beginning of fiscal 2016 we began selling Dunkin’ Donuts K-Cup® pods to grocery chains, mass merchandisers, club stores, drug stores, dollar stores, home improvement stores, and online retailers. K-Cup competing brands include Green Mountain, Starbucks, Eight O’Clock, Maxwell House, and Gevalia, as well as many private label brands. We participate in the espresso coffee category with the Café Bustelo and Café Pilon® brands.
In the U.S. Retail Consumer Foods segment, the Jif brand has been the leader in the peanut butter category for over 20 years, competing primarily with Skippy, Peter Pan, and many private label brands. Our natural peanut butter business, sold under the Jif, Smucker’s, Adam’s®, and Laura Scudder’s® brands, maintains a strong leadership position in the natural peanut butter category. Our fruit spreads brands, primarily Smucker’s, hold the leading position in the fruit spreads category and compete with Welch’s branded line of fruit spreads and many private label brands. The competing brands exist on both a national and a regional level. Besides the brands with which we compete in the peanut butter and fruit spreads categories, our overall spreads business has been impacted by the recent growth of the hazelnut spreads category, primarily the Nutella brand. Crisco has historically been a leader in the shortening and cooking oils categories. Crisco holds the leading branded position in the shortening category and competes with other branded competitors, including Wesson, for the leading branded position in the oils category. The oils category in which Crisco competes is highly competitive with private label competitors, collectively, maintaining the largest share of the category. The Pillsbury brand competes in the dessert baking mixes (“DBM”) category that includes mixes for cakes, cookies, brownies, muffins, and quick breads, as well as ready-to-spread frostings. Within the DBM category, we compete primarily with the market leader, Betty Crocker, as well as Duncan Hines and many private label and regional brands. In the ingredients category, Pillsbury flour competes with the branded market leader, Gold Medal, as well as many private label brands which, collectively, maintain the largest share of the category. Smucker’s Uncrustables is the market leader in the frozen peanut butter sandwiches segment. The Hungry Jack® brand competes in the pancake mix and table syrup categories. We compete with several major national as well as private label brands in this category. We compete in the canned milk category with both branded and nonbranded products. We are the branded market leader in the sweetened condensed milk category with the Eagle Brand® and Magnolia® brands and have significant sales with production of private label brands. In the evaporated milk category, we have a significant presence with our production of private label brands.

In the U.S. Retail Pet Foods segment, our pet products portfolio includes well-recognized national brands such as Meow Mix, Milk-Bone, Kibbles ’n Bits, Natural Balance, 9Lives, and Pup-Peroni, as well as other brand names and private label products. We hold the #1 market share in the dog snacks category (excluding rawhide), the #2 market share in both the dry and wet cat food categories, and the #3 market share in the dry dog food category. We compete with other branded pet food and pet snacks products. In the dry and wet dog food categories, our main competitors are Dog Chow, Beneful, Beyond, Pedigree, Nutro, Iams, Hill’s, and Blue. We compete in the dry and wet cat food categories with Friskies, Fancy Feast, Cat Chow, Sheba, Whiskas, Iams, Hill’s, and Blue. Our main competitors in the dog and cat snacks categories are Beggin’ Strips, Waggin’ Train, Dentastix, and Greenies. In addition, we face competition from smaller branded and private label pet food and pet snacks products.

In the International, Foodservice, and Natural Foods segment, our products are distributed domestically and in foreign countries and compete with various brands within retail, foodservice, and natural foods markets. In our foodservice hot beverage business, Folgers and Douwe Egberts compete in the liquid and roast and ground coffee categories. In the liquid category, Nescafe is a key competitor, along with a variety of branded and private label competitors. In the roast and ground category, private label has a significant presence, and several national and regional brands are also competitors. In our foodservice portion control business, Smucker’s competes in the fruit spreads category with Heinz and many private label brands. In Canada, Robin Hood® and Five Roses® are the market leaders in the flour category, competing primarily with private label brands. In the Canadian retail coffee market, Folgers competes with the market leader, Maxwell House, as well as several other branded competitors and some private label brands. In our natural foods business, R. W. Knudsen Family® is the branded market leader in the natural shelf stable juice category, competing primarily with Lakewood and many private label brands. Santa Cruz Organic® competes in several natural food and beverage categories with national and regional brands, as well as private label. Within the grains products category, truRoots® is a leading organic quinoa brand, competing primarily with Ancient Harvest. We also compete in the 75 countries to which we export our products. The majority of our export sales are to the Latin America markets.





  

Overall company Market Share Q3 2021

With modest revenue growth of 0.79 % within Overall company, The J M Smucker Company failed to increase sales with the same pace, like most of company's peers within this division.

<<  More on SJM Market Share.
 

*Market share calculated with total revenue.


SJM's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
The J M Smucker Company 7,905 13,960 768 7,370
Campbell Soup Company 8,476 12,586 1,002 19,400
Dean Foods Co 7,329 4 -466 0
General Mills Inc 18,303 39,483 2,338 42,000
Hershey Co 8,830 37,343 1,434 20,800
Kellogg Company 14,225 21,609 1,269 29,790
WM. WRIGLEY JR. COMPANY. 0 0 0 0
Conagra Brands Inc 11,601 15,070 1,207 32,900
Hormel Foods Corporation 10,352 23,419 862 20,400
Tyson Foods Inc 47,049 30,066 3,060 124,000
Chase General Corp 3 0 0 19
Post Holdings Inc 6,227 6,376 207 8,700
Pilgrim s Pride Corporation 13,857 6,828 -5 29,100
Rocky Mountain Chocolate Factory Inc 31 54 3 300
Tootsie Roll Industries Inc 561 2,203 70 0
Landec Corporation 537 268 -31 522
Mannatech Incorporated 159 72 8 290
Natural Alternatives International Inc 177 82 12 177
Dupont De Nemours Inc 17,634 39,484 6,519 63,000
Nutraceutical International Corp 240 387 14 810
Jammin Java Corp. 0 0 0 12
Konared Corp 3 0 -14 5
Farmer Brothers Co 409 114 -38 1,634
Procter and Gamble Co 79,242 383,528 15,521 110,000
Pepsico Inc 76,681 228,782 8,197 271,000
Mead Johnson Nutrition Co 7,341 18,307 653 7,200
Kraft Foods Group, Inc. 31,893 0 2,715 22,100
Mondel z International Inc 28,360 85,176 4,451 104,000
B and g Foods inc 1,995 1,973 84 2,003
Golden Enterprises Inc 0 0 0 749
Kraft Heinz Co 26,272 41,793 2,313 42,000
J and j Snack Foods Corp 1,145 2,672 56 2,300
Nightfood Holdings Inc 1 15 -3 1
Nates Food Co 0 2 2 4
The Hain Celestial Group Inc 1,927 3,804 96 6,307
Seneca Foods Corporation 1,396 418 113 0
Inventure Foods, Inc. 192 79 -67 1,100
Bridgford Foods Corporation 228 107,560 0 507
Treehouse Foods Inc 4,339 2,115 51 5,880
Synutra International, Inc. 345 0 24 2,600
The Simply Good Foods Company 1,006 3,548 41 150
Archer daniels midland Co 80,137 35,392 2,631 33,900
Mccormick and Co Inc 6,146 23,906 759 10,000
Sysco Corporation 55,977 36,094 685 51,700
Sara Lee Corporation 0 0 0 0
Life On Earth Inc 0 4 -1 0
Bab Inc 4 6 0 17
Flowers Foods Inc 4,370 5,487 223 10,900
Lancaster Colony Corporation 1,510 4,122 136 2,700
Performance Food Group Company 33,738 5,731 46 13,000
Ricebran Technologies 30 19 -6 264
Atlas Technology International, Inc. 6 0 -11 5
Chs Inc 38,448 0 554 0
Whitewave Foods Co 2,542 9,903 99 5,300
Ingredion Inc 6,732 6,362 173 1,100
Omega Protein Corp 342 494 19 627
Zivo Bioscience Inc 0 30 -8 2
Agritech Worldwide, Inc. 0 0 0 14
Trident Brands Incorporated 0 1 50 1
Blue Buffalo Pet Products, Inc. 1,275 6,983 194 1,900
SUBTOTAL 667,526 1,263,715 58,010 1,110,560


       
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