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Rocky Mountain Chocolate Factory, Inc.  (RMCF)
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    Sector  Consumer Non Cyclical    Industry Food Processing
 

Rocky Mountain Chocolate Factory Inc's

Competitiveness


 

RMCF Sales vs. its Competitors Q4 2017



Comparing the results to its competitors, Rocky Mountain Chocolate Factory Inc reported Total Revenue increase in the 4 quarter 2017 by 0.06 % year on year.
The revenue growth was below Rocky Mountain Chocolate Factory Inc's competitors average revenue growth of 3.2 %, recorded in the same quarter.

List of RMCF Competitors

With net margin of 7.54 % company achieved higher profitability than its competitors.

More on RMCF Margin Comparisons


   
       
 
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Net Income Comparison


Rocky Mountain Chocolate Factory, Inc. Net Income in 4 quarter 2017 declined year on year by -25.77 %, faster than the decline experianced by the competitors of -15.14 %.

<<  More on RMCF Income Comparisons
   
     


Rocky Mountain Chocolate Factory Inc's Comment on Competitors and Industry Peers


The retailing of confectionery and frozen dessert products is highly competitive. We and our franchisees compete with numerous businesses that offer products similar to those our stores offer. Many of these competitors have greater name recognition and financial, marketing and other resources than us. In addition, there is intense competition among retailers for real estate sites, store personnel and qualified franchisees.

We believe that our principal competitive strengths lie in our name recognition and our reputation for the quality, value, variety and taste of our products and the special ambiance of our stores; our knowledge and experience in applying criteria for selection of new store locations; our expertise in merchandising and marketing of chocolate and other candy products; and the control and training infrastructures we have implemented to assure execution of successful practices and techniques at our store locations. In addition, by controlling the manufacturing of our own chocolate products, we can better maintain our high product quality standards for those products, offer proprietary products, manage costs, control production and shipment schedules and pursue new or under-utilized distribution channels.

<<  See the full list of RMCF competitors


Competitiveness By Company's Divisions



  

Total Segment Market Share Q4 2017

With modest revenue growth of 0.06 % within Total segment, Rocky Mountain Chocolate Factory, Inc. failed to increase sales with the same pace, like most of company's peers within this segment.

<<  More on RMCF Market Share.
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