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Rocky Mountain Chocolate Factory, Inc.  (RMCF)
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Rocky Mountain Chocolate Factory Inc's

Competitiveness


 

RMCF Sales vs. its Competitors Q4 2018



Comparing the results to its competitors, Rocky Mountain Chocolate Factory Inc reported Total Revenue decrease in the 4 quarter 2018 year on year by -10.16 %, despite revenue increase by most of its competitors of 19.83 %, recorded in the same quarter.

List of RMCF Competitors

With net margin of 5.87 % company reported lower profitability than its competitors.

More on RMCF Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Rocky Mountain Chocolate Factory, Inc. Net Income in 4 quarter 2018 declined year on year by -30.05 %, despite income growth by most of its competitors

<<  More on RMCF Income Comparisons


Rocky Mountain Chocolate Factory Inc's Comment on Competitors and Industry Peers


The retailing of confectionery and frozen dessert products is highly competitive. We and our franchisees compete with numerous businesses that offer products similar to those our stores offer. Many of these competitors have greater name recognition and financial, marketing and other resources than us. In addition, there is intense competition among retailers for real estate sites, store personnel and qualified franchisees.

We believe that our principal competitive strengths lie in our name recognition and our reputation for the quality, value, variety and taste of our products and the special ambiance of our stores; our knowledge and experience in applying criteria for selection of new store locations; our expertise in merchandising and marketing of chocolate and other candy products; and the control and training infrastructures we have implemented to assure execution of successful practices and techniques at our store locations. In addition, by controlling the manufacturing of our own chocolate products, we can better maintain our high product quality standards for those products, offer proprietary products, manage costs, control production and shipment schedules and pursue new or under-utilized distribution channels.



  

Total Segment Market Share Q4 2018

Total segment, revenue fell by -10.16 % and company lost market share, to approximate 0.07 %.





<<  More on RMCF Market Share.
 

*Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment.

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RMCF's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME TICKER MARKET CAP REVENUES INCOME EMPLOYEES
Rocky Mountain Chocolate Factory, Inc. RMCF 54 36 2 300
Campbell Soup Co CPB 10,507 9,218 180 19,400
Kellogg Co K 19,820 13,439 1,854 29,790
Pepsico Inc PEP 164,592 64,661 12,559 271,000
WM. WRIGLEY JR. COMPANY. WWY 0 0 0 0
General Mills Inc, GIS 27,135 16,278 2,058 42,000
Dean Foods Co DF 438 7,761 -15 17,246
J M Smucker Co SJM 11,739 7,511 1,345 7,370
Conagra Brands Inc. CAG 10,401 4,275 745 32,900
Kraft Foods Inc. KFT 0 0 0 0
Hormel Foods Corp HRL 23,562 9,546 1,013 20,400
Tyson Foods Inc TSN 22,915 40,052 3,027 124,000
Golden Enterprises Inc GLDC 0 0 0 749
Mondelez International, Inc. MDLZ 71,104 25,938 3,395 104,000
Hillshire Brands Company HSH 0 0 0 0
Chase General Corp CSGN 0 3 0 19
Nightfood Holdings, Inc. NGTF 27 0 -5 1
Nates Food Co. NHMD 1 0 -1 4
Post Holdings, Inc. POST 7,728 6,235 299 8,700
Pilgrims Pride Corp PPC 20,022 9,808 247 29,100
Hain Celestial Group Inc. HAIN 1,848 2,119 -161 6,307
Hershey Co HSY 23,070 7,743 1,021 20,800
Inventure Foods, Inc. SNAK 79 192 -67 1,100
Tootsie Roll Industries Inc TR 2,302 593 93 0
Landec Corp Ca LNDC 348 514 22 522
Mannatech Inc MTEX 46 176 -6 290
Natural Alternatives International Inc NAII 74 144 10 177
Dupont E I De Nemours & Co DD 0 26,279 -5,018 63,000
Nutraceutical International Corp NUTR 387 240 14 810
SUBTOTAL 418,198 252,759 22,610 799,985


     
       
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