Morningstar Inc 's Comment on Competitors and Industry Peers
Our main competitors for Morningstar Data include Activ Financial, Bloomberg,
FactSet, Financial Express, Interactive Data, Standard & Poor’s, Thomson
Reuters, and Xignite.
Competitors for Morningstar Advisor Workstation and Morningstar Office include
Black Diamond, Envestnet, Orion Advisor Services, Standard & Poor's, and
Thomson Reuters.
Morningstar Direct's primary competitors are Bloomberg, eVestment Alliance,
FactSet Research Systems, Thomson Reuters, and Zephyr Associates.
Our main competitors for Workplace Solutions are Financial Engines, Guided
Choice, Learnvest, and Personal Capital, as well as companies that provide automated
investment advice, such as Betterment and Wealthfront.
Morningstar.com primarily competes with The Motley Fool, Seeking Alpha, TheStreet.com,
and Yahoo! Finance, as well as other finance and brokerage sites.
Because of the diversity of our offerings, our Investment Advisory business
competes with a wide assortment of firms. We compete with consulting firms such
as Mercer, Callan, and Wilshire Associates, as well as various in-house providers
of investment management services.
For Enterprise Components, our primary competitors include Financial Express,
Interactive Data Corporation, Markit on Demand, and Thomson Reuters.
For Morningstar Managed Portfolios, our primary competitors are AssetMark, Brinker
Capital, Envestnet PMC, Loring Ward, and SEI Investments. We also compete with
in-house research teams at independent broker-dealers who build proprietary
portfolios for use on brokerage firm platforms, as well other registered investment
advisors that provide investment strategies or models on these platforms.
Our Equity Research services compete with Ford Equity Research, Ned Davis Research
Group, Standard & Poor’s, Zacks Investment Research, and several smaller
research firms. For institutional clients, we compete with sell-side firms,
internal providers, and smaller boutique firms. Our Manager Research services
mainly compete with Mercer, Willis Towers Watson, and Wilshire Associates. Competitors
for our credit research include Credit Sights, Fitch, Gimme Credit, Moody’s,
and Standard & Poor’s.
Morningstar Credit Ratings competes with several other firms, including Dominion
Bond Rating Services (DBRS), Fitch, Kroll Bond Ratings, Moody’s, and Standard
& Poor’s.
Major competitors for Morningstar Indexes include FTSE Russell, MSCI, S&P
Dow Jones Indices (offered through McGraw Hill Financial), and Research Affiliates.
