Mobileiron Inc 's Comment on Competitors and Industry Peers
We operate in a highly competitive industry that is characterized by constant
change and innovation. Changes in the devices, operating systems, applications
and technology landscape result in evolving customer requirements.
Our competitors fall into two primary categories:
diversified technology companies such as Microsoft, VMware, and IBM; and
mobile specialists such as BlackBerry.
The principal competitive factors in our market include:
product features, reliability, performance and effectiveness;
price and total cost of ownership;
depth of customer relationships;
product extensibility and ability to integrate with other technology infrastructures;
flexibility between cloud and on-premise deployment;
mobile IT expertise and focus;
channel depth and breadth;
strength of sales and marketing efforts;
brand awareness and reputation; and
focus on customer service and success.
We believe we compare favorably with our competitors on the basis of these
factors. However, many of our competitors have substantially greater financial
and technical resources, stronger name recognition, larger sales and marketing
budgets, broader distribution and more entrenched relationships. Some of them
embed their competitive solutions into broader software and services bundles.