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Forevergreen Worldwide Corp (FVRG) |
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Forevergreen Worldwide's Comment on Competitors and Industry Peers
The market for products designed to enhance physical and mental performance is
large and intensely competitive. Our primary competitors include other network
marketing companies that manufacture and market herbal remedies, nutritional products
and personal care products. We also compete with large traditional retail businesses
that offer products in similar categories. To attract positive industry attention
and hold sustainable market advantage, we emphasize differentiators such as our
company culture, our exclusive access to unique ingredients, the quality and efficacy
of our products and the reliability and convenience of our distribution system.
We emphasize products that improve health through a diet of whole-food beverages
and real, natural products rather than fractionated pills and supplements. We
take pride in our commitment to offering clean, all natural, and/or organic products.
Other network marketing offerings compete with our FrequenSea™ product
in the health beverage category. These competing products are based on a variety
of fruit juices from around the world such as mangosteen, noni, açai
and other fruit or plant ingredients. To our knowledge, our FrequenSea formulation
is the first beverage or “juice product” to provide the benefits
of marine phytoplankton in a proprietary whole-food tonic blend that includes
ionic sea minerals, rose, ginger, aloe vera, frankincense, and other quality
ingredients in a delicious base of cranberry, blueberry, and a twist of lime.
Herbal remedies, personal care, and nutritional products can be purchased in
a wide variety of channels of distribution. While we believe that consumers
appreciate the convenience of ordering products from home through a sales person
they know and trust or through a catalog, the buying habits of many consumers
indicate they may not wish to change their preference for purchasing products
through traditional retail channels. We address this challenge directly in our
marketing approach.
We also compete for Members (independent distributors) with other direct selling
organizations, many of which have a longer operating history and higher visibility,
name recognition, and financial resources. Some of the dominant network marketing
companies in our existing markets are Amway Corporation, Herbalife and NuSkin
Enterprises, to name a few. We also compete with many smaller network marketing
companies that also offer personal care products, health and nutrition products.
We compete for new Members on the strength of our product line, leadership training,
compensation plan, marketing focus, corporate values and management leadership
strengths.
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