Cenveo Inc's Comment on Competitors and Industry Peers
We compete with a few multi-plant and many single-plant companies which primarily
service regional and local markets in selling our envelope products. We also face
competition from alternative sources of communication and information transfer
such as electronic mail, the internet, interactive television and electronic retailing.
Although these sources of communication and advertising may eliminate some domestic
envelope sales in the future, we believe we will experience continued demand for
envelope products due to: (i) the ability of our customers to obtain a relatively
low-cost information delivery vehicle that may be customized with text, color,
graphics and action devices to achieve the desired presentation effect; (ii) the
ability of our direct mail customers to penetrate desired markets as a result
of the widespread delivery of mail to residences and businesses through the United
States Postal Service; and (iii) the ability of our direct mail customers to include
return materials inside their mailings. Principal competitive factors in the envelope
business are quality, service and price. Although all three factors are equally
important, various customers may emphasize one or more over the others.
In selling our commercial print product offerings, we compete with large multinational
commercial printing companies, as well as regional and local printers. The commercial
printing industry continues to have excess capacity, and is highly competitive
in most of our product categories and geographic regions. This excess capacity
has resulted in a competitive pricing environment, in which companies have focused
on reducing costs in order to preserve operating margins. Competition is based
largely on price, quality and servicing the special requirements of customers.
We believe this environment, combined with recent economic trends, will continue
to lead to more consolidation within the commercial print industry as companies
seek economies of scale, broader customer relationships, geographic coverage
and product breadth to overcome or offset excess industry capacity and pricing
pressures.
In selling our printed labels products, we compete with other label manufacturers
with nationwide locations as well as regional and local printers that typically
sell within a few hundred mile radius of their plants. Printed labels competition
is based mainly on quick-turn customization, quality of products, pricing and
customer service levels.