Crawford And Co's Competitiveness
A competitive positioning analysis and financial ratio benchmarking of Crawford And Co (CRDA) against its publicly traded competitors: sales growth, net income, profitability, valuation and market share, plus each peer's market capitalization, revenue, income and employees. Free below: the top 5 peers. Subscriber access adds the full competitor list and CSV downloads.
Key Findings: Crawford And Co vs Its Competitors
- TTM: Trailing 12-month revenue of 1,303M vs 81,569M combined for tracked competitors (1.6% combined share).
- Trending: Latest-quarter revenue run-rate is holding steady (+1.3% annualized vs trailing 12 months), vs holding steady (+1.8%) for its tracked peer group.
- Growth: Crawford And Co generated -1.4% revenue growth year over year in Q2 2026, vs 5.1% for its tracked competitors combined.
- Profitability: Its 4.1% net margin compares with 15.0% for the peer group.
- Peer revenue share: Crawford And Co accounted for 1.6% of combined revenue among its tracked peer group, down from 1.7% a year earlier.
- Peer differentiation: Revenue per employee of $0.13M compares with $0.33M for the peer group (0.4x).
Every figure above is sourced and cited in detail further down this page (Market Structure, Profitability & Cost Structure, Productivity vs Peers).
CRDA Sales vs. its Competitors, Q2 2026
Crawford And Co reported revenue contraction of 1.37 % year on year in Q2 2026, below its competitors' combined revenue growth of 5.12 %.
With a net margin of 4.07 %, Crawford And Co reported lower profitability than its competitors (15.01 %).
Crawford And Co generated 1.56 % of the combined sales of its peer group, down from 1.67 % a year earlier.
Crawford And Co vs. its Competitors, Q2 2026
Revenue growth, year on year
Net income growth, year on year
Net margin
Revenue run-rate vs trailing 12 months
TTM net margin
TTM = trailing twelve months. Run-rate annualizes the latest quarter (×4) and compares it to TTM. In millions of $. High-Confidence Competitors are named as a competitor directly in an SEC filing; Similar-Size Competitors are the closest peers by market-cap rank within the same industry; Similar Growth & Profitability Competitors are the closest peers by combined revenue growth, operating margin and ROIC, all independent of the competitor list.
TTM revenue, latest-quarter run-rate and net income/margin benchmarked across Crawford And Co and its 4 competitor groupings. Available under Commercial License.
| Entity | TTM Revenue | Rev Run-rate vs TTM |
|---|---|---|
| Crawford and Co | $12,345M | +12.3% · Accelerating |
| Competitors combined | $12,345M | +12.3% · Accelerating |
TTM revenue, run-rate and net margin benchmarking across Crawford And Co's competitor groups requires a Commercial License.
For context: the Insurance Brokerage industry grew revenue 10.7% year over year, combined, vs -1.4% for Crawford And Co. Crawford And Co's share of combined industry revenue moved from 0.92% to 0.82%, a loss of 0.10 percentage points.
Crawford And Co's Competitor Quality Breadth
Share of each group, trailing 12 months: profitable (net margin > 0), expanding (revenue growth > 0), growing faster than the industry's own median, and financially distressed (Piotroski F-Score of 2 or below).
| Entity | Profitable | Expanding | Above Industry Growth | Distressed |
|---|---|---|---|---|
| Crawford and Co | Yes | No | No | No |
| Competitors combined (9) |
Source: CSIMarket API, trailing 12 months. Altman Z-Score is not shown here: it is not populated in the underlying data for any company. Percentages are of companies in each group that report the relevant metric, not of the full group size.
CRDA Stock Performance relative to its Competitors
5 Best-Performing Tracked Competitors, Trailing 12 Months
| # | Competitor | TTM Share Price Return | vs U.S.A. 500 |
|---|---|---|---|
| 1 | Employers Holdings Inc | 282.9% | Outperformed |
| 2 | Robert Half Inc | 282.9% | Outperformed |
| 3 | Corvel Corporation | 282.9% | Outperformed |
| 4 | Asure Software Inc | 282.9% | Outperformed |
| 5 | Automatic Data Processing Inc | 282.9% | Outperformed |
TTM share price return and U.S.A. 500 outperformance for Crawford And Co's best-performing tracked competitors requires a Commercial License.
Source: CSIMarket API, trailing 12 months.
Crawford And Co's Comment on Competition and Industry Peers
Publicly Traded Peers of Crawford and Co
Revenue and income for trailing 12 months, in millions of $, except employees| Company | Market Cap | Revenues |
|---|---|---|
| Crawford and Co | - | 1,303.04 |
| Automatic Data Processing Inc | 105,583.94 | 21,947.40 |
| Marsh and Mclennan Companies Inc | 81,472.46 | 27,968.00 |
| Aon Plc | 58,202.19 | 17,603.00 |
| Equifax Inc | 17,376.98 | 6,444.50 |
| Corvel Corporation | 3,760.52 | 984.03 |
| SUBTOTAL | 271,623.20 | 82,872.20 |
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Sources: Crawford and Co's official press releases and regulatory filings; CSIMarket.com's market research; and the financial filings and press releases of the other companies cited.
Updated on:
Focus of this report: publicly traded companies. Ten additional tables on Crawford and Co versus competitors, including market share analysis, are in the navigation menu under Competition. To download the tables, please subscribe.
Crawford And Co's Business Segment Mix vs Peers
Revenue by operating segment or division, as named and reported by each company. Segment names are the filer's own and are not standardized across companies. Do not assume a same-named or similarly-named segment is defined identically between two companies. Shares are of each company's own total revenue and are not required to sum to 100% (intersegment revenue, unallocated items).| Company | Largest Segment |
|---|---|
| Crawford and Co | International Operations 41.20 % |
| Automatic Data Processing Inc | Employer Services 67.96 % |
| Marsh and Mclennan Companies Inc | Marsh Insurance Group 55.79 % |
| Aon Plc | Risk Capital 70.80 % |
| Equifax Inc | Workforce Solutions 41.49 % |
| Robert Half Inc | Contract talent solutions 55.93 % |
Source: operating segment revenue as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API, leaf-level reportable segments only (parent roll-up segments are excluded where sub-segments are separately disclosed).
Crawford And Co's Productivity vs Peers Comparison
Revenue and income per employee, trailing 12 months, in $; market cap in millions of $| Company | Market Cap | Revenue / Employee | Income / Employee |
|---|---|---|---|
| Crawford and Co | - | 127,749 | 2,299 |
| Automatic Data Processing Inc | 105,584 | 378,403 | 76,095 |
| Marsh and Mclennan Companies Inc | 81,472 | 294,400 | 42,821 |
| Aon Plc | 58,202 | 293,383 | 65,650 |
| Equifax Inc | 17,377 | 429,633 | 46,420 |
| Corvel Corporation | 3,761 | 202,059 | 23,683 |
| PEERS TOTAL | 271,623 | 327,804 | 53,823 |
Crawford And Co's Geographic Revenue Exposure vs Peers
Revenue by country/region as reported in each company's most recent filing. Disclosure granularity varies by filer (some report by country, others by broad region) and is shown as disclosed.| Company | Largest Market |
|---|---|
| Aon Plc | Europe, Middle East, and Africa, Other Than United Kingdom and Ireland 16.91 % |
Source: revenue geography as reported in each company's SEC filings (10-K/10-Q), via the CSIMarket API. Percentages are of that company's own total consolidated revenue for its most recent reported period.
Crawford And Co's Position in Industry Market Structure
Market-capitalization share and concentration across all 29 companies in Crawford And Co's industry classification, broader than the peer set above. Market cap in millions of $.Crawford And Co ranks #0 of 29 companies by market capitalization in its industry, holding 0.00 % of total industry market cap. The industry's Herfindahl-Hirschman Index (HHI) is 1,516, indicating a moderately concentrated market structure (U.S. antitrust guidance: below 1,500 unconcentrated, 1,500 to 2,500 moderately concentrated, above 2,500 highly concentrated).
| Rank | Company | Market Cap | Industry Share |
|---|---|---|---|
| 1 | Marsh and Mclennan Companies Inc | 81,472 | 25.67 % |
| 2 | Arthur J Gallagher and Co | 58,902 | 18.56 % |
| 3 | Aon Plc | 58,202 | 18.34 % |
| 4 | Willis Towers Watson Plc | 27,458 | 8.65 % |
| 5 | Brown and Brown Inc | 1,234 | 5.2% |
| 6 | Equitable Holdings Inc | 1,234 | 5.2% |
| 7 | Erie Indemnity Company | 1,234 | 5.2% |
| 8 | Fidelity National Financial Inc | 1,234 | 5.2% |
| 9 | First American Financial Corporation | 1,234 | 5.2% |
| 10 | Enact Holdings Inc | 1,234 | 5.2% |
| 0 | Crawford and Co | 238 | 0.00 % |
Market cap and industry share for the rest of Crawford And Co's industry peers requires a Commercial License.
Source: CSIMarket API (daily market-structure computation) across CSIMarket's industry classification, market capitalization as of 2020-12-11.
Crawford And Co's Profitability & Cost Structure
Trailing 12-month margins from SEC-filed financials. Operating margin is compared to the Insurance Brokerage industry median; gross margin, EBITDA margin and capital intensity are compared to the live industry average (18 companies). See the full Insurance Brokerage industry profitability benchmarks.| Metric | Company | Industry | Difference |
|---|---|---|---|
| Gross Margin | 27.76 % | 56.03 % (avg) | -28.3 pp |
| Operating Margin | - | industry median | - |
| EBITDA Margin | 6.58 % | 1.85 % (avg) | +4.7 pp |
| Capital Intensity (Capex / Revenue) | 2.71 % | 1.24 % (avg) | +1.5 pp |
Source: CSIMarket API, trailing 12 months. SG&A and R&D as a share of revenue have limited coverage as this data is backfilled and appear only where reported. Higher capital intensity is not inherently negative; it reflects the industry's asset requirements.
Crawford And Co's Multi-Year Financial Trajectory
Fiscal-year revenue growth, operating margin, return on invested capital and P/E, as reported in SEC filings.| Metric | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| Revenue Growth | -3.50 % | -6.71 % | -4.31 % | 13.65 % | 8.85 % | 6.20 % | 1.83 % | -2.25 % |
| Operating Margin | 4.56 % | 3.59 % | 2.84 % | 4.12 % | -2.34 % | 5.51 % | 5.06 % | 4.50 % |
| Return on Invested Capital | 7.18 % | 5.10 % | 3.98 % | 6.20 % | -4.21 % | 11.48 % | 10.85 % | 9.27 % |
| P/E | 14.1x | 69.7x | 11.4x | - | - | - | - | - |
Source: CSIMarket API, fiscal-year figures. P/E is this company's own historical ratio at each fiscal year end and can swing sharply around an earnings trough: that is real, not a data error.
Crawford And Co's Competitive Forces (Porter's Five Forces)
Only the forces this data can support honestly are shown; the other three are marked as such rather than guessed.| Force | Assessment | Basis |
|---|---|---|
| Competitive Rivalry | Moderate | Industry HHI of 1,516 (see Industry Market Structure & Concentration above) |
| Barriers to Entry | High (capital intensive) | Capital intensity (capex / revenue) of 2.71 % vs industry average 1.24 % (see Profitability & Cost Structure above) |
| Supplier Power | Not covered on this page | See Crawford And Co's dedicated suppliers page for concentration and dependency data |
| Buyer Power | Not covered on this page | See Crawford And Co's dedicated customers page for concentration and dependency data |
| Threat of Substitutes | - | No systematic data source for cross-product substitution exists in this system; not estimated |
Note: this is a partial, data-grounded application of the framework, not a complete strategic assessment. Rivalry and barriers-to-entry readings are mechanical translations of the HHI and capital-intensity figures shown elsewhere on this page, not independent judgments.
Crawford And Co's Industry Attractiveness & Competitive Strength
A CSIMarket composite, not a standard field: each axis is an equal-weighted average of three factors already shown elsewhere on this page (industry growth, industry profitability and rivalry for attractiveness; relative market share, profitability and growth vs industry for strength). Disclosed as a designed methodology, not a precision measurement.
Crawford And Co falls in the Medium attractiveness / Medium strength cell: Selective.
Source: CSIMarket API, trailing 12 months. Each axis score is a simple 1(low)/2(medium)/3(high) average across its three inputs -- a transparent, disclosed simplification, not a validated academic scoring model.
Crawford And Co's SWOT
Every point below is a fixed rule applied to a metric already shown elsewhere on this page (Market Structure, Profitability, Valuation, Run-Rate, Stock Performance, Quality Breadth) not an independent strategic assessment. A blank quadrant means no rule was met, not that none apply.Strengths
No rule matched.
Weaknesses
- Underperforming the U.S.A. 500 over the trailing 12 months.
Opportunities
No rule matched.
Threats
- High capital intensity requires continuous reinvestment just to keep pace with the industry.
Methodology: mechanical, rule-based SWOT. Each bullet reuses a figure already sourced and cited elsewhere on this page; nothing here is generated narrative or independent analyst judgment.
Crawford And Co's Financial Strength vs Peers Comparison
Quick ratio, working capital, debt to equity and asset turnover, trailing 12 months| Company | Quick Ratio | Working Capital | Debt / Equity |
|---|---|---|---|
| Crawford and Co | 0.22 | 1.21 | 1.11 |
| Automatic Data Processing Inc | 0.07 | 1.05 | 1.08 |
| Marsh and Mclennan Companies Inc | 0.68 | 1.13 | 1.33 |
| Aon Plc | 0.05 | 1.06 | 1.66 |
| Equifax Inc | 0.08 | 0.63 | 1.12 |
| Corvel Corporation | 0.92 | 1.89 | - |
Quick ratio = cash / current liabilities; working capital ratio = current assets / current liabilities; asset turnover = revenue / total assets. Peers in the Blank Checks industry are excluded.
Crawford And Co's Revenue and Income Growth vs Peers
Quarterly revenue and net income growth, year over year and quarter over quarter| Company | Period | Revenue Y/Y | Income Y/Y |
|---|---|---|---|
| Crawford and Co | Q2 2026 | -1.4 % | +71.6 % |
| Automatic Data Processing Inc | Q2 2026 | +6.8 % | +7.5 % |
| Marsh and Mclennan Companies Inc | Q2 2026 | +6.1 % | +4.9 % |
| Aon Plc | Q2 2026 | +2.2 % | -4.9 % |
| Equifax Inc | Q2 2026 | +10.6 % | -3.9 % |
| Corvel Corporation | Q2 2026 | +11.2 % | +18.3 % |
| PEERS TOTAL | +5.0 % | +2.9 % |
Growth is shown only where both periods are positive. Peers in the Blank Checks industry are excluded.
Crawford And Co's Peers' Costs of Sales and Capital Expenditures
Context for revenue growth: peer costs and capex, year over year and quarter over quarter| Company | Period | Costs Y/Y | Capex Y/Y |
|---|---|---|---|
| Crawford and Co | Q2 2026 | -0.5 % | -19.4 % |
| Automatic Data Processing Inc | Q2 2026 | +2,340.2 % | +39.3 % |
| Marsh and Mclennan Companies Inc | Q2 2026 | - | +22.0 % |
| Aon Plc | Q2 2026 | - | +14.1 % |
| Equifax Inc | Q2 2026 | +16.4 % | +10.5 % |
| Corvel Corporation | Q2 2026 | +8.5 % | +60.9 % |
Crawford And Co's Returns and Turnover vs Peers
ROA, ROI and ROE (trailing 12 months), receivables and inventory turnover| Company | ROA | ROI | ROE |
|---|---|---|---|
| Crawford and Co | 3.03% | 5.07% | 13.06% |
| Automatic Data Processing Inc | 7.50% | 33.58% | 70.78% |
| Marsh and Mclennan Companies Inc | 6.90% | 11.32% | 26.71% |
| Aon Plc | 7.60% | 9.54% | 42.34% |
| Equifax Inc | 5.85% | 6.95% | 15.02% |
| Corvel Corporation | 18.52% | 29.42% | 31.01% |
ROA = net income / total assets; ROI = net income / investments; ROE = net income / equity; turnover ratios use trailing 12 month revenue (receivables) and cost of sales (inventory).
Crawford And Co's Valuation vs Peers
P/E, price to sales, PEG, price to cash flow and price to book| Company | P/E | Price / Sales |
|---|---|---|
| Crawford and Co | 28.16 | - |
| Automatic Data Processing Inc | 23.97 | 4.81 |
| Marsh and Mclennan Companies Inc | 20.71 | 2.91 |
| Aon Plc | 15.02 | 3.31 |
| Equifax Inc | 25.71 | 2.70 |
| Corvel Corporation | 32.96 | 3.82 |
| PEERS AVERAGE | 20.25 | 3.28 |
P/E = price / diluted EPS (trailing 12 months); PEG = P/E divided by EPS growth; the average row divides the peers' combined market cap by their combined income, sales, cash flow and equity.