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Chipotle Mexican Grill inc   (CMG)
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    Sector  Services    Industry Restaurants
   Industry Restaurants
   Sector  Services

Chipotle Mexican Grill Inc 's

Competitiveness


 

CMG Sales vs. its Competitors Q3 2021



Comparing the results to its competitors, Chipotle Mexican Grill Inc reported Total Revenue increase in the 3 quarter 2021 by 21.91 % year on year.
The revenue growth was below Chipotle Mexican Grill Inc 's competitors average revenue growth of 24.22 %, recorded in the same quarter.

List of CMG Competitors

With net margin of 10.47 % company reported lower profitability than its competitors.

More on CMG Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Chipotle Mexican Grill inc Net Income in the 3 quarter 2021 grew year on year by 154.77 %, faster than average growth of Chipotle Mexican Grill Inc 's competitiors of 84.51 %

<<  More on CMG Income Comparisons


Chipotle Mexican Grill Inc 's Comment on Competitors and Industry Peers


The fast-casual, quick-service and casual dining segments of the restaurant industry are highly competitive with respect to, among other things, taste, price, food quality and presentation, service, location and the ambience and condition of each restaurant. Our competition includes a variety of restaurants in each of these segments, including locally owned restaurants and national and regional chains. Many of our competitors offer dine-in, carry-out and delivery services. Among our main competitors are a number of multi-unit, multi-market Mexican food or burrito restaurant concepts, some of which are expanding nationally. Unlike us, a number of our competitors grow through franchising.

Several of our competitors compete by offering menu items that are specifically identified as low in carbohydrates, better for customers or otherwise targeted at particular consumer preferences. Many of our competitors in the fast-casual and quick-service segments of the restaurant industry also emphasize lower-cost, “value meal” menu options, a strategy we do not currently pursue.

Moreover, we may also compete with companies outside the fast casual and quick service and casual dining segments of the restaurant industry. For example, competitive pressures can come from deli sections and in-store cafés of several major grocery store chains, including those targeted at customers who want higher-quality food, as well as from convenience stores and casual dining outlets. These competitors may have, among other things, a more diverse menu, lower operating costs, better locations, better facilities, better management, more effective marketing and more efficient operations than we have.
We believe we are well-positioned to continue to grow our market position in existing and new markets given current consumer trends, including increasing awareness and concern among consumers about what they eat and how it is prepared and the increasing prevalence of the fast-casual segment. Some of our competitors have formats that might resemble ours, but we believe that Chipotle has become one of the most recognized fast-casual restaurants and that we are known for our focus on having teams of top-performing employees prepare food using a variety of fresh ingredients in an open restaurant kitchen to create delicious food, as well as our commitment to “Food With Integrity”, which we think adds up to a high quality customer experience in our restaurants. We believe these elements represent significant competitive advantages in the segment in which we operate.





  

Overall company Market Share Q3 2021

Contrary to strong revenue growth of 21.91 % in Overall company, Chipotle Mexican Grill Inc has lost market share within this division.





<<  More on CMG Market Share.
 

*Market share calculated with total revenue.


CMG's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Chipotle Mexican Grill inc 7,194 48,034 710 53,090
Darden Restaurants Inc 7,975 18,510 824 150,000
Starbucks Corporation 29,061 131,464 4,200 238,000
The Wendy s Company 1,898 4,876 187 31,200
Yum Brands Inc 6,283 37,473 2,997 537,000
Mcdonalds Corp 22,528 188,158 7,284 420,000
SUBTOTAL 74,938 428,515 16,202 1,429,290


       
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