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Chipotle Mexican Grill inc (CMG) |
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Chipotle Mexican Grill Inc 's Comment on Competitors and Industry Peers
The fast-casual, quick-service and casual dining segments of the restaurant
industry are highly competitive with respect to, among other things, taste,
price, food quality and presentation, service, location and the ambience and
condition of each restaurant. Our competition includes a variety of restaurants
in each of these segments, including locally owned restaurants and national
and regional chains. Many of our competitors offer dine-in, carry-out and delivery
services. Among our main competitors are a number of multi-unit, multi-market
Mexican food or burrito restaurant concepts, some of which are expanding nationally.
Unlike us, a number of our competitors grow through franchising.
Several of our competitors compete by offering menu items that are specifically
identified as low in carbohydrates, better for customers or otherwise targeted
at particular consumer preferences. Many of our competitors in the fast-casual
and quick-service segments of the restaurant industry also emphasize lower-cost,
“value meal” menu options, a strategy we do not currently pursue.
Moreover, we may also compete with companies outside the fast casual and quick
service and casual dining segments of the restaurant industry. For example,
competitive pressures can come from deli sections and in-store cafés
of several major grocery store chains, including those targeted at customers
who want higher-quality food, as well as from convenience stores and casual
dining outlets. These competitors may have, among other things, a more diverse
menu, lower operating costs, better locations, better facilities, better management,
more effective marketing and more efficient operations than we have.
We believe we are well-positioned to continue to grow our market position in
existing and new markets given current consumer trends, including increasing
awareness and concern among consumers about what they eat and how it is prepared
and the increasing prevalence of the fast-casual segment. Some of our competitors
have formats that might resemble ours, but we believe that Chipotle has become
one of the most recognized fast-casual restaurants and that we are known for
our focus on having teams of top-performing employees prepare food using a variety
of fresh ingredients in an open restaurant kitchen to create delicious food,
as well as our commitment to “Food With Integrity”, which we think
adds up to a high quality customer experience in our restaurants. We believe
these elements represent significant competitive advantages in the segment in
which we operate.
Overall company Market Share Q1 2023 |
Overall company sales advanced by 17.23 % Chipotle Mexican Grill Inc outperformed its competitors in this segment and improved market share, to approx. 17.41 %.
<< More on CMG Market Share.
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*Market share is calculated based on total revenue.
Who are Chipotle Mexican Grill inc 's Competitors?
Starbucks Corporation
Share Performance
-2.28%
This Year
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Starbucks Corporation
Profile
Starbucks Corporation, which was formed in 1985 as a Washington corporation, (together
with its subsidiaries, “Starbucks” or the “Company”) purchases and roasts high-quality
whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style
espresso beverages, cold blended beverages, a variety of complementary food items,
coffee-related accessories and equipment, a selection of premium teas and a line
of compact discs, primarily through Company-operated retail stores. Starbucks
sells coffee and tea products through other channels, and, through certain of
its equity investees, Starbucks also produces and sells bottled Frappuccino® and
Starbucks DoubleShotTM coffee drinks and a line of premium ice creams.
More about Starbucks Corporation's Market Share
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The Wendy s Company
Share Performance
-5.13%
Over The Past 5 Days
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The Wendy s Company
Profile
Wendy’s International, Inc. was incorporated in 1969 under the laws of the State
of Ohio.
The Company is primarily engaged in the business of operating, developing and
franchising a system of distinctive quick-service and fast-casual restaurants
serving high quality food.
Each Wendy’s restaurant offers a relatively standard menu featuring hamburgers
and filet of chicken breast sandwiches, which are prepared to order with the
customer’s choice of condiments. Wendy’s menu also includes chicken nuggets,
chicken strips, chili, baked and French fried potatoes, prepared salads, desserts,
soft drinks and other non-alcoholic beverages and children’s meals. In addition,
the restaurants sell a variety of promotional products on a limited basis.
More about The Wendy s Company's Market Share
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Yum Brands Inc
Share Performance
+0.43%
This Quarter
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Yum Brands Inc
Profile
YUM is the world’s largest quick service restaurant company based on number of
system units, with over 33,000 units in more than 100 countries and territories.
The YUM organization is currently made up of six operating companies organized
around the five restaurant concepts of KFC, Pizza Hut, Taco Bell, LJS and A&W
(the “Concepts”). The six operating companies are KFC, Pizza Hut, Taco Bell, LJS,
A&W and YRI.
More about Yum Brands Inc 's Market Share
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Mcdonald s Corporation
Share Performance
+6.48%
This Quarter
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Mcdonald s Corporation
Profile
The Company primarily operates and franchises McDonald’s restaurants in the food
service industry. These restaurants serve a varied, yet limited, value-priced
menu in more than 100 countries around the world.
The Company also operates Boston Market and Chipotle Mexican Grill in the U.S.
and has a minority ownership interest in U.K.-based Pret A Manger. In December
2003, the Company sold its Donatos Pizzeria business.
Since McDonald’s restaurant business comprises virtually all of the Company’s
consolidated operating results, this narrative primarily relates to that business,
unless otherwise noted.
All restaurants are operated either by the Company, by independent entrepreneurs
under the terms of franchise arrangements (franchisees), or by affiliates operating
under license agreements.
More about Mcdonald s Corporation's Market Share
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Darden Restaurants Inc
Share Performance
+27.96%
One Year
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Darden Restaurants Inc
Profile
Darden Restaurants, Inc. is the largest publicly held casual dining restaurant
company in the world,1. We operated restaurants in the United States and Canada. In
the United States, we operated restaurants in 49 states (the exception being
Alaska), including Red Lobster(R), Olive Garden(R), Bahama Breeze(R), Smokey Bones Barbeque
& Grill SM and one Seasons 52SM restaurants. In Canada, we operated restaurants, including
Red Lobster and six Olive Garden restaurants. We own and operate all of our restaurants
in the United States and Canada, with no franchising.
More about Darden Restaurants Inc 's Market Share
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